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What Does The Enterprise Keep The Good Employees Needed?

2008/7/2 17:08:00 41841

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What can your business offer to attract and retain employees motivated?

How many more or different things do your business offer to your competitors?

If these problems are not well resolved, it is difficult to expect your company to win in the battle for talent.

In general electric, the company has solved this problem by providing many training programs. Southwest Airlines has provided humane care to employees, while Alibaba is making employees happy to work and grow.

In the view of Ma Yun, chairman of Alibaba's board of directors, the purpose of staff work includes not only a satisfactory salary and a good working environment, but also a happy job in an enterprise.

Ma Yun emphasized more than once that the biggest wealth of Alibaba is "alibaban". It is irresponsible for oneself to work unhappily.

Happy work

For several consecutive years, the Alibaba's job hopping rate is 3.3%, while the normal turnover rate of general enterprises is 10% to 15%.

"To retain talents and create a relaxed office environment is one way."

Chen Li, manager of the personnel department of Alibaba, told reporters that people could not keep their money with money. Alibaba should spend at least 1/5 of their energy and money each year on improving their working environment and staff training.

Yang Guoan, deputy dean of the China Europe International Business School, said Alibaba's unique value proposition is "a happy community to pursue dreams".

The first is the dream, change the dream of history, and create the dream of wealth sharing, realizing the dream of wealth sharing by employees. In order to build a happy community, Ma Yun proposed that Alibaba should have "blue sky", that is, pparent decision-making, "solid earth": every decision is safe from law and morality; "flowing sea": it can cross regional and inter departmental mobility; "green forest": This is a place that gives you lots of creativity and happiness.

In practice, it wants to find many people who share the same values, look for people with similar tastes, find happy people, advocate face-to-face communication, give employees a dream, and realize these dreams at the same time.

Training staff

In the era of knowledge economy, "learning is the best investment, and training is the greatest welfare."

Employees entering Alibaba will attend a 2 week training called "one hundred year Ali". During the training, students will attend classes, expand and play games together.

This training is mainly to introduce the company, publicize values and foster teamwork.

Alibaba human resources director told reporters that employees are the company's best wealth. Employees with common values and corporate culture are the greatest wealth.

"Today's bank interest is 2 percentage points. If we put this money on employees and let them get training, the wealth created by their employees is far more than 2 percentage points."

It is reported that Alibaba spends millions on training every year.

Alibaba HR believes that the general employees have to go through 1 to 3 months to integrate into the company culture. For this reason, Alibaba specially set up 3 months' master to take the apprenticeship and HR care period, and in the 6 to December, it can also choose to "retract" to receive retraining.

In addition to the training of "one hundred years Ali", there are many training, such as "Ali classroom", "Ali night school", "management training" and so on.

A Alipay employee told reporters that the company regularly invited professional lecturers outside to train professional knowledge about bank settlement, risk control and other aspects.

"Ali night talk" aimed at many young people and different interests and hobbies, and set up some learning and communication topics of interest.

Self cultivation, industry dynamics, cultural accomplishment, hobbies and interests are all the focuses of the evening talk.

Value management

Employees are carriers of corporate culture. Only by recruiting employees who meet the requirements of the company can they achieve their unique cultural pursuits.

During the recruitment of employees, Ali attached the most importance to their values and their compatibility with the Alibaba culture. The value assessment accounted for 50% of the total staff performance in each quarter.

With the rapid expansion of Alibaba, employees who meet the requirements of the company are becoming more and more difficult to identify. Alibaba has never lowered the recruitment standards of employees. The talents needed by Alibaba must be honest. Two, the ability to learn, the spirit to learn, three to embrace change, and four to be optimistic.

As long as these four qualities are available, they will be able to enter the door of Alibaba.

Wu Xiaobo, a well-known financial writer, evaluated Ma Yun's management. "If Yang Zhiyuan is the first world-class Chinese entrepreneur in the Internet field, then Ma Yun is probably the next one."

Yang Zhiyuan is a genius in business. He has discovered the value of Internet search, and Ma Yun is a talented businessman. He has made a mess of a mess.