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Promotion Has Wings For Terminal Sales (Two)

2008/7/2 17:16:00 41818

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2. Strong support for holidays and shopping malls or large company activities.

In the promotion activities such as May 1, eleven, Spring Festival and other special holidays, when sales unions and large scale joint promotional activities organized by the manufacturers are organized by themselves at various stores, the promotion terminal units must strongly support the sale, encircles, blocks, rushing, blocking and cutting of the terminal sales, creating the most intensified sales atmosphere and maximizing the sales volume of the terminals.

3, no promotional activities or promotional support, to the designated Store Station cabinets, promotions;

4. Improve the training guidance and ability of sales promotion personnel.

Training is the key to improve the sales force of terminal shopping guide.

The members of the terminal team, whether in the event of promotion or in the designated stores, must have the training methods of selling, teaching, helping and carrying out the brand guidance and promotion, so that they can master more product knowledge and sales skills.

5, check, assess and improve the terminal of stores.

A unified, standardized, harmonious and eye-catching terminal image is one of the main factors to attract customers and create a good sales environment.

When promoting sales promotion teams, the promotion team must carry out the final 6SK inspection of the terminal exhibition hall or exhibition booth for sorting, rectifying, cleaning, cleaning, literacy and safety to see whether it meets the requirements of the terminal 6SK management standard. It has made on-site guidance improvements to serious and serious terminal problems, and has been included in the shopping guide work assessment.

6, the collection and collation of information and information of terminal stores.

In the terminal sales competition, we must know ourselves and know the other, so as to find out the root cause of the problem that hinders sales, so that we can make every battle possible.

Promotion teams are one of the main ways to get market information from headquarters.

Many of the most valuable first-hand information about product information, price information, activity information and public relations information of competitive brands comes from their hard collection and collation.

三、促銷小分隊薪資要求：

1, promotion team member salary = basic monthly salary + terminal promotion activity day assessment salary.

The members of the promotion team are differentiated from each other because of their responsibilities and intensity.

As for the income of the shopping guide, training supervisor and shopping assistant, their income is definitely a considerable figure according to the average income level of each city.

2, professional temporary salary = basic day salary + terminal activity day assessment salary.

The salary for professional temporary promotion is based on the local market promotion. Different regions have different daily wage and terminal activities.

But incomes basically meet their requirements and achieve a win-win situation, otherwise it is hard for them to stay.

3, according to the inspection, assessment, improvement effect of terminal stores, and the collection and collation of terminal information and information, the quality and effectiveness will be rewarded.

四、促銷小分隊工作考核：

The branch is responsible for the performance appraisal management of the promotion team members, and the specific assessment methods are formulated according to the sales pointers and activity forms during the promotion activities.

The headquarters makes corresponding assessment and tracking according to the work effect of the promotion sub teams, and adopts the following three levels of evaluation methods according to the working nature of the promotion teams, and gives some incentives or punishments.

1, level 1 Evaluation: the sales performance table of the terminal unit for the promotion sub unit is analyzed and compared, and the performance and sales performance of the promotion team are evaluated.

2, two level assessment: for the promotion team, "promotion team staff work plan", "promotion team staff work summary", "terminal check improvement table", "terminal store intelligence", "promotion team activities case sharing" to analyze its work rationality, conscientious and effective evaluation.

3, three level evaluation: for the satisfaction of the promotion activities at terminal stores, and the impact on the market or stores, headquarters will evaluate customers by telephone, customer visits, shopping guide shopping or spot checks.

In the smoky terminal sales competition, the promotion team is only an organization and a form in the terminal promotion activities. The purpose is to change the previous sales promotion activities without organization, plan, no standard, "flexibility", waste of manpower, material resources, and financial resources without continuous effect and sound drawbacks of the assessment mechanism.

Today, the promotion team has achieved a unified image, unified culture, uniform clothing, unified execution procedures, unified professional standards, and highlights the atmosphere and science of the terminal promotional activities of enterprises.