Adidas Vs Nike Olympic Games
Adidas, Nike and Lining have been fighting for a long time in the Chinese market. In the event of the Olympic Games, the three brands are not to be outdone.
With the help of the official partner of the Beijing Olympic Games, Adidas made a series of brand strategy activities from the pre Olympic Games to the Olympic Games, and emphasized its specificity in the Beijing Olympic Games: the right to franchise products, the use of the relevant logo of the Beijing Olympic Games on the products, sports equipment for all the staff, technical officials and volunteers of the 2008 Olympic Games and Paralympic Games in Beijing, and all sports apparel including the award dress for the Chinese Olympic sports delegation. But the sports teams sponsored by Adidas are volleyball teams, judo teams and football teams that are not so popular.
As an old rival of Adidas, Nike seems to be different from Adidas and Lining in the Beijing Olympic Games. Nike has sponsored tennis superstar Federer, the US men's basketball team "dream eight", and even the German men's basketball team. For the Chinese delegation, Nike provides competition suits (shoes) for Liu Xiang, Zheng Jie, Yan Zi, Li Na and China basketball team. Nike has also sponsored 22 of the 28 major Chinese teams, all of whom will wear sportswear and sports shoes with Nike logo.
Adidas took a frontal attack to acquire the market, while Nike took the side to catch up with the others. If we abide by the rules of the Olympic Games and do not infringe or offside, we can also make full use of the intangible resources of the Olympic Games in a reasonable scope. This is an Olympic competition in the business world. The purpose of Adidas and Nike is the same as to maximize the expansion of the global market, especially in emerging markets such as China, and not just to defeat the other side.
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