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    Leather Design First Innovation

    2008/10/14 9:16:00 41852

    LorenaD "Ilio has brought her and StudioMAMO design company to China. In a recent interior design, she was inspired by the" bourgeois "style of Italy bourgeois residence style. The design of the large space residence reminiscent of the elegance of the Milan residence in 1950s.

    In fact, creating a simple and strong interior design style is not the only thing Lorena is good at. The innovative application and design of leather materials is the main field that has made her closely cooperate with many famous Italy and international brands for many years, including RobertoCavalli, Cacharel and Borbonese.

    Leather design is highly demanding both in terms of creativity and technology.

    "Many companies are committed to building their own brands, and hope that the materials of their products are unique."

    Lorena always insists on "following some creative thinking. We need to overturn things from time to time and try some ideas that we have never foreseen and are beyond imagination."

    One day, at the terminal of the fashion industry, consumers saw various wonderful leather series from shops. They were "soft like a handkerchief made of cashmere" or "shiny like satin". With the design of StudioMAMO and other companies, leather can emit such incredible magic.

    Twenty-first Century economic report (hereinafter referred to as 21): we see that the exhibits in your showroom are very interesting. From the handbag to the hand-painted materials, why do you want to make such a design? Lorena (hereinafter referred to as L): actually, it is leather that leads me to try to use various ways to show it in design, and we have no prejudice against this material.

    I usually try to find a tolerant designer. He must be willing to try various projects in the field of creativity.

    At the same time, in order to have an excellent team, I also try to establish a long-term relationship of mutual trust.

    For example, YukoNakayama, a material expert who has worked for StudioMamo for seven years, is also my main partner in fashion design. I am quite satisfied with the results of the hand-made silkjewellery series.

    In the same way, I have a good relationship with FrancescaBordoni, a hand drawn expert. I like the way she mix and draw various pencils.

    On the whole, I think it is this free and uninhibited way of expression that makes fashion accessories brand interesting.

    Fashion accessories such as bags and shoes need distinctive personality very much.

    What pleasant experiences did 21: have in Italy's partners? L: and RobertoCavalli cooperation is a very interesting experience, because I am out of tune with his style, and this has become a cause for gratifying reasons for me.

    I designed his home series (Casacollection) for him.

    Among the themes, I like the theDarkLady series best. This series is suitable for dishes, pillows, cushions, carpets and so on.

    The red rose in the picture is striving to bring an extreme shock from the senses.

    21: at the same time, you are editor and director of art in Butterfly magazine. What are the most valuable topics recently explored? L: handcrafted methods.

    First of all, I want to free myself from fixed patterns, rules and imposed procedures, and then try some new ways.

    Such research and development will continue to inject new vitality.

    Along with this creative thinking, we need to overturn things from time to time and try some ideas that we have never foreseen and are beyond imagination.

    Sometimes you have to try to listen to your instincts and imagination.

    Try to humble your knowledge and dig out the potential of materials.

    The leather series comes from this, and sometimes their surfaces are delicate or irregularly shaped, recording the time and wearing history; sometimes they are soft like a handkerchief made of cashmere and sometimes shiny like silk, and when they are displayed in a tropical style with dots and dots of printed and dyeing fabrics, they will emit.

    An incredible magic.

    21: what designs have you made in other fields? L: I have a strong curiosity and enthusiasm for my work.

    Because of this, I have the opportunity to carry out different design projects in the creative field through my career.

    All kinds of home furnishing ideas have contacted me with textiles, crystals, silverware, porcelain and many other different kinds of companies.

    For me, this is a very important experience, because when I create a work, I like to see my suppliers grow with them.

    Secondly, I was fascinated by fashion. Last year, I was involved in the leather bag design of StuartWeitzman. StuartWeitzman is the most famous and famous shoe making brand in the United States.

    I also introduced hand-made clothing design in Butterfly, aiming at presenting the innovative ability of "made in Italy".


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