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    What Is The Core Competitiveness Of China'S High-Tech Enterprises?

    2008/12/16 15:34:00 42015

    Lenovo, Thunis, Putian, HUAWEI, Haier, TCL...

    On the charisma of rich real estate, all the ways are difficult to hold themselves, turning the horse head to divide the army.

    Inventory of the new army, many of which represent the core competitiveness of the country.

    High-tech

    Enterprise.

    many

    High-tech enterprises

    Instead of just sticking to the modern laboratory and production line, instead of walking back to the horse, it started to brick bricks.

    In recent years, with the call of wealth, the real estate Nuggets have expanded rapidly.

    For a time, the "three external phenomena" of "laymen, outsiders, and foreign capital in real estate" is magnificent.

    Taking inventory of the new army, many hi-tech enterprises are listed in the following: IT Lenovo, Thunis, Tongfang, communications giant Putian, HUAWEI, home appliance star Haier, TCL...

    The high-tech enterprises in these fields no longer stick to modern laboratories and production lines, but rather rush back and take up bricks and tiles.

    Lenovo marched into real estate for a time.

    In 2001, Lenovo developed a fusion information center; in 2002, it set up Beijing Real Estate Development Co., Ltd. in 2003, joined Shunchi to set up Tianjin Shunchi Technology Co., Ltd., and set up a residential business development department to start Tianjin residential projects.

    In recent years, Beijing has gained about 2000000 square meters of land development rights in Wuhan, Chongqing and other cities.

    In June this year, Liu Chuanzhi also openly stated that he will make the company become a leader in the real estate field.

    Although Thunis's real estate is low-key, it has made some achievements.

    Last year, Thunis real estate launched 4 famous plates at one time in Beijing. Purple stove and Guan Tang are Chinese style villas, and purple city is a garden house.

    Among them, Guan Tang won the best villa award in China, and Lv Dalong, chairman of the board, also won the title of real estate 100 Jie.

    Communications giant Putian Group signed a land development and construction agreement with Zhongguancun science and technology park construction site No. 9 in Beijing last year to build "Putian building in Beijing" in Zhongguancun.

    It is said that this is an important step for Putian group to try to diversify its business, and it is also an attempt to open the real estate gate with capital strength.

    In addition, Putian real estate is also making efforts in other areas of the Beijing property market. According to Putian real estate, they currently have thousands of mu of land reserves in Beijing.

    Haier is a star in household electrical appliance enterprises.

    Despite the fact that President Zhang Ruimin had made clear at the Forbes Global CEO meeting, he would not enter the real estate industry.

    But as early as before, Haier has been working with real estate companies in the form of "home integration" to extend the housing market; and Haier already has its own professional Real Estate Company to develop residential buildings in Qingdao.

          除此之外,通信巨頭華為早在去年就有涉足地產的傳聞;家電企業海信已經做到青島地產的老大,康佳、TCL等也有所作為;發電企業國華電力在北京CBD區域投資了華貿中心;上海復星高科技公司旗下的上海復地,經過幾年的增長,已成長為地產領域的實力派。根據福州市物價局的測算,該市開發商的利潤率平均約為50%,最低的約20%,最高的超過90%。面對如此暴利,任何冷靜的商人恐怕都難以自持。

    Since 1990s, the real estate business has had a good time.

    The development of real estate industry has swept through the whole country. The real estate business has become a hot spot in various areas of the economy.

    Another interesting phenomenon is that in the list of rich list in recent years, almost half of the people in the Forbes edition or the Hurun edition are engaged in real estate or real estate related business.

    Earlier, the Fuzhou Price Bureau first announced the social average cost of commercial housing in the whole country, causing widespread concern in the community.

    It is estimated that the profit margin of developers in the city is about 50%, the lowest is about 20%, and the highest is over 90%.

    Real estate celebrities Pan Shiyi once admitted: in the past two years, the real estate business has made a lot of money.

    More insiders said: "real estate profits in 100-200%."

    According to an Investment Bank economist's estimate, the real estate business's own capital return rate can reach 500%.

    Faced with such profiteering, it is hard for any sober businessman to hold on to himself.

    Profit seeking is the nature of capital.

    In the real estate boom, the emergence of "three phenomena" seems logical.

    Lv Dalong, general manager of Thunis Real Estate Development Co., Ltd. admits, "IT company's decision to make real estate is determined by the profitability of capital."

    This statement is probably the same for other hi-tech enterprises.

    Besides the lucrative profits, the low entry threshold of the real estate sector also determines that the high-tech enterprises at the top of the industrial Pyramid can move forward easily.

    In fact, there are only two barriers to entry in the real estate sector, one is land and the other is capital.

    As long as we have sufficient funds, we can get land resources, which means we get a pass to enter the real estate field.

    In terms of talent, it is even more problematic.

    At present, Real Estate Company is numerous. It is easy to find a few professional managers, and design and other links can be done by outsourcing.

         

    High-tech enterprises

    Grasping the core competitiveness of a country, its R & D capability is also a strategic issue concerning the future of the country.

    Today, high-tech enterprises enter the real estate market, will they affect their capital flow, their choice and development?

    Unlike other enterprises that enter into real estate circulation, textile, food and other enterprises, high-tech enterprises have the core technologies in related fields, and their R & D capability represents the core competitiveness and future pattern of the country.

    Under the increasingly fierce competition in international science and technology, China's

    High-tech enterprises

    However, they have made a lot of efforts to dig for gold.

    Some people think that

    High-tech enterprises

    The real estate distribution may affect its corporate image and marketing strategy, capital chain, talent attraction and so on.

    Because the competitiveness of high-tech enterprises lies in its high technology content, and real estate belongs to the low-end traditional industries.

    The hi-tech image of enterprises involved in real estate may be discounted, thus affecting the marketing of the original business and the attraction of hi-tech talents.

    At the same time, as a capital intensive industry, real estate will inevitably lead to a sharp rise in operating costs.

    In addition, the potential risk of breaking up the capital chain may involve its old bank in a very high risk.

    In the process of China's development of science and technology, the core technology of lack of independent innovation is always a "soft rib". The current situation is even more unoptimistic: some key areas of industrial technology have a larger dependence on foreign countries, and many high technology and high value-added products rely mainly on imports.

    Especially in the core patents of information, biology, medicine and other industries, China is basically controlled by people. In some key technologies, especially in the strategic equipment manufacturing industry, China is mainly dependent on imports, and there are dangers everywhere.

    Gan Zizhao, academician of the Chinese Academy of Sciences, said he had inspected some integrated circuit enterprises in China, whose characteristics were core technology and deep dependence on foreign manufacturers. Once foreign countries stopped supplying core technologies, they could only stop production within 15 days.

    Under such a background, China's start is late, and the high-tech enterprises that have just achieved more need to concentrate their financial resources, material resources and manpower, strengthen their R & D capabilities and reduce their external dependence.

    Not long ago, long Gu Xin, chairman of Shenzhen Desheng investment consulting company once said that Lenovo, TCL, HUAWEI and so on all came to do real estate, but their appearance was not the main business.

    In other countries, there are no enterprises like China.

    Economist Lang Xianping also made his own opinion: there are few Real Estate Company in international big companies.

    Many mainland enterprises are now doing well in the real estate industry. This is the tragedy of Chinese enterprises.

    Although real estate profits have spawned a large number of beneficiaries, but once the bubble burst, high-tech enterprises will break the risk of capital chain, and China's competitiveness in science and technology will inevitably be hurt.

    In today's international environment, technology dependence is far more profound and difficult to get rid of than capital dependence and market dependence.

    The core technology of the industry, especially the frontier and strategic high technology, can not be imported.

    The development of strategic high technology in space, nuclear, micro and nano, laser, key materials, information, biology and energy is not only related to national security, but also whether China's science and technology and even modernization can achieve "leapfrog development".

    Nowadays, in big cities such as Beijing and Shanghai, housing prices have risen to a frightening level compared with the average annual income of local residents.

    The real value of real estate is closely related to the per capita income of the local residents, the price of labor and the price of building materials.

    In the long run, too high prices will be suppressed by other factors, and there must be a driving force for rational return. Any government's preferential policies or commercial miracles can not be resisted.

    We must not forget that in the early 90s in Hainan, hundreds of millions of billionaires and even billionaires were born overnight.

    For a time, nearly 100 billion of capital flows to Hainan, causing a huge boom in real estate development and speculation.

    Almost all the land in Hainan has been fry, the site is everywhere, the house is not covered, and only by drawing a picture can people be drummed and scrambled to stir fry.

    Finally, the price of a kite is soaring like a broken line.

    The riches of a few people end up at the expense of huge bad debts of financial institutions.

    A large amount of capital is a prerequisite for getting involved in real estate. A little carelessness can lead to a large amount of capital being occupied and cannot be undone.

    Lu Renbo, deputy director of the Research Institute of market economy of the State Council Development Research Center, said: "if there is a problem, the whole enterprise's capital chain will be broken, and it may involve its old bank, and the risk is quite high."

    It can be imagined that once the real estate bubble breaks down, the huge capital flow accumulated by hi-tech enterprises will solidify in the rubble and uncompleted residential buildings in the wilderness.

    Then, these high-tech enterprises can not escape the fate of being hurt or even collapsing.

    Moreover, it will not recover in one or two years, whether for the social economy or for individual enterprises.

    If so,

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