What Is The Choice Of High-Tech Enterprises Against The Market?

Exergy High-tech enterprises Advancing to the real estate industry is the "adverse selection" of structural adjustment and the trend of capital development. Against the Current "Moving" is a great hazard to the national development strategy.

   Exergy High-tech enterprises In turn, the government's policy has gone wrong.

At the moment, some high-tech companies are scrambling to get involved in real estate and grow bigger and bigger. In this regard, the reporter recently interviewed Yi Xianrong, director of the financial development room of the Financial Research Institute of the Academy of social sciences. In his view, from the overall perspective of the national economic development strategy, this is a big problem that can not be ignored, and we must draw attention and vigilance as soon as possible.

Yi Xianrong said that unlike real estate and high-tech industries, it does not need any technical content and is a low-end capital intensive industry. Anyone who can get land and have a certain amount of money can come in.

From increasing revenue and decreasing risk In view of this, it is understandable for any enterprise to embark on a pluralistic road. But hi-tech enterprises represent the future of national science and technology and economic development, and putting a lot of money into real estate will definitely affect their main business and reduce the impulse and capability of R & D.

In his view, according to the general rule, the industrial adjustment of enterprises should be structural upgrading, and the flow of capital should be upward, but the actual situation is just the opposite. Therefore, hi-tech enterprises enter the real estate field, which is the "adverse selection" of structural adjustment. Against the Current Move. As a phenomenon, this will affect the whole country's economic development strategy. At the same time, there are risks in the real estate sector. Once the bubble burst, it is not only a single enterprise, but also the country's technology, economic development and future competitiveness will be faced with great damage.

He pointed out that capital is natural and profit driven. High-tech enterprises The real estate is also a consideration of profit. In mature markets, the average profits of all sectors are basically achieved. Therefore, the market allocation of capital is relatively stable, and more large enterprises tend to stick to their most familiar development areas.

However, under the current conditions, the capital flow of high-tech enterprises to real estate proves that the current domestic real estate industry profits are still too high. The "adverse selection" of high tech enterprises is an abnormal phenomenon contrary to the law. This phenomenon shows that the government's regulatory policy has gone wrong, and the consequences will be very serious. This is a big problem that can not be ignored for the country's overall economic development strategy. We must draw attention and vigilance as soon as possible.

      Hisense: left hand makes chip, right hand makes real estate.

Despite its low profile, Hisense, the 3C based industry, has been named by the local media as the "real estate Predator".

       Real estate predators are worthy of the name.

In early autumn, the air in Qingdao was very clear. Standing on the 19 floor of the Hisense building, on the one side is the vast sea and the busy downtown area. Under the guidance of enthusiastic staff, reporters can see the sea through the wide glass curtain wall.

The four real estate projects under the banner are Huiyuan two, Residence Internazionale, metropolis, and Golden Valley.

"These are just standing here, and the rest are blocked by the building." The employee said, "at the moment, we are doing 24 projects at the same time. Of course, some of them are ending, and some are just preliminary work."

At this time, it has been more than two months since Hisense released the first independent intellectual property digital TV chip in China. But inside and outside the Hisense building, there is still a great deal of publicity about the traces left by "Xinxin". Even when reporters just entered Hisense building, there were employees asking, "are you here to interview chips?" The employee also kindly told reporters: "real estate is relatively sensitive, has been very low-key, the boss rarely mention."

However, the title of the "real estate Predator" is by no means a temporary boost to the local media. Zhang Qingzhu, chief executive of Hisense real estate brand promotion, told reporters that last year, the city of Qingdao "inviting and filming" land, more than 6 of Hisense was taken away.

At a land auction in April, after the 28 round of competition, the 25 Hongkong West Road was captured by Hisense real estate at the price of 8550 yuan per square metre. It refreshed the record of Qingdao land transaction price, and Hisense real estate became Qingdao's new "land king" at one stroke.

More importantly, apart from building houses in Qingdao, Hisense also set up branches in Ji'nan, Zibo, Yantai, Weifang and other places to comprehensively promote the expansion strategy in the province. In addition, according to Hisense real estate insiders told reporters that in two or three years, Hisense real estate will definitely "get out of Shandong".

      Outstanding military deeds are low-key.

As we all know, Hisense's main business is 3C, and its brand is also displayed in the image of high technology. So, it has nothing to do with the main business, and is not known to outsiders. But how much volume of real estate business is there?

It is understood that last year Hisense real estate development area of about 800000 square meters, this year plans to 1 million 100 thousand square meters. At present, the development volume, sales volume, net profit and profits and taxes of Hisense real estate are second to none in Qingdao.

In this year's ranking of real estate enterprises in China, Hisense real estate ranked forty-eighth, while China's real estate business grew into the top 10, ranking seventh. Insiders estimate to reporters that according to their development volume, sales volume and average price, Hisense real estate's annual profitability should be 7 or more than 800 million yuan. Compared with its main business, the profits have been quite substantial.

Nevertheless, Hisense real estate deputy general manager, Wen Wen Ching, said: "no matter how big the real estate contribution is, it will never be comparable to 3C within the group. Our definition is, "real estate is another important pillar industry outside group 3C, and is an important part of Hisense group's industrial chain".

For Hisense, how important is the "important link" outside the main business? Not long ago, Hisense bought 900 million Kelon, and insiders said privately: "900 million yuan is not a problem for Hisense. It can be solved from Hisense real estate." As we all know, the appliance industry is now facing fierce competition and low profits.

Under such circumstances, the real estate sector with high returns should be a heavy purse within the Hisense group. But this bag is rather ambiguous. According to Hisense insiders, at the end of last year, at the 35th anniversary celebration of Hisense, Zhou Houjian, chairman of the group, faced with the global media and talked freely about the planning and blueprint of the group in various fields, but it did not mention the word "real estate". "This is mainly about Hisense's corporate image." The insider said.

However, it is interesting to note that in the 35th anniversary celebration of Hisense, Hisense has awarded three "meritorious figures", and Hisense real estate general manager Liu Hao is among them. The other two are Xia Xiaodong, vice president of the group and general manager of Hisense South Africa Company, Yu Hai.

Xia Xiaodong led the research and development work within the group. He led a team to make Hisense's technology level and R & D capability in the forefront of the country, representing the core competitiveness of Hisense. The second is Hisense South Africa Company's chief executive, who is the spokesman for Hisense to go to the world. Liu Hao and two place side by side, absolutely meaningful. At the same time, reporters learned that in the first half of last year, Zhou Houjian, as president of the group, began to directly manage property. All this makes people think of the real position of real estate in the group.

      Rapid development, unable to stop

In fact, Hisense's involvement in real estate is 10 years ago. "We mainly started to revitalize the land below and solve the problem of employee employment. In 1997, the development area of Hisense real estate was only 80 thousand square meters. No one at that time thought that the index would increase 10 times in 9 years. " Zhang Qingzhu, director of Hisense real estate brand promotion, said.

According to this, the achievement of real estate nowadays is completely Hisense's "unintentional". But according to a real estate company can not be textual research, Zhou Houjian in order to dig today's real estate boss Liu Hao came out, it took a lot of trouble, and even once "three take care of the cottage." So Hisense seems to be "willing to grow flowers".

In the face of the current situation of Hisense real estate, it is somewhat redundant to trace the course of its development. After taking Qingdao's auction and hanging over 6 of the land, Hisense real estate extended its tentacles to the surrounding cities.

Last year, we successfully entered Weifang. In the first half of this year, we entered the two key cities of Yantai and Dongying, and completed the layout of 5 cities in Qingdao, Ji'nan, Weifang, Yantai and Dongying, and began to comprehensively promote the strategy of expansion in the province. "In the auction, we need hundreds of millions of dollars to get in one month. We plan to invest more than 10 billion this year." Jiao Wenqing said.

In terms of land reserve, the reporter learned that Hisense real estate has obtained 6 land development rights in the first half of the year, 933 acres of new land (1100 acres of annual plan), and a sales area of 504 thousand square meters (annual plan of 900 thousand square meters). Compared with the same period last year, it increased by 498% and 431% respectively.

Up to now, the land reserve of Hisense real estate has reached 2184 mu, and the sales area can reach 1 million 484 thousand square meters.