How Can Internet Marketing "Winter"?
global financial crisis Roaring export trade As the economy began to stagnate, some foreign trade enterprises which relied mainly on exports were under pressure and went bankrupt. economic environment The danger is that the rest of the industry must be in danger, or they will feel cold and cold.
But this is happening. network marketing The fields are becoming different, and B2B, B2C and so on will all jump out to announce that e-commerce can save small and medium-sized enterprises; SEO service providers urgently say: facing the crisis, search engine optimization is the key; online advertising is not to be outdone: the first choice for SMEs to spend the winter is here. Search engine service providers may be too busy to get around because they are tired of discussing the issue of "competitive bidding".
It seems that small and medium-sized enterprises are really becoming the "Tang Seng meat" of the heroes of Internet marketing in the face of cold. Those who claim to be "the right gate" of Internet marketing are now fighting for the "Heroes" who are trapped in the deep water of small and medium-sized enterprises. They are supermen. They believe that small and medium-sized enterprises will be able to cure all diseases and bring them back to life.
But all the way network marketing When you sell the plaster and prepare for curing the disease, can you know what disease the small and medium-sized enterprises are suffering from? Where does the disease come from? A dose of strong medicine can be cured. Strong heart needles down, can be healthy? If it is still a headache and a pain in the foot, then there must be several doctors for the pain in the body. This is already the master of the shit.
SMEs are facing difficulties and enterprises. Marketing The road will be more difficult, and network marketing will become their main demand, but not just hang on. network marketing The name of the SME will surely be appreciated by SMEs. It is true that small and medium-sized enterprises want to fight against freezing. But if network marketing does not have the right prescription for the right remedy, it can not let the small and medium-sized enterprises flow smoothly, only to satisfy them to get a quick start, or to see the new disease with the old method, the small and medium-sized enterprises will also shut it out.
The homework that SMEs need to do is not whether to choose. network marketing Instead, choose what kind of network marketing. If the network marketing service providers are still looking at the old imperial calendar, there is no change, then the help of small and medium-sized enterprises in marketing strategy is still very little. To solve this problem, we must start with the most urgent need for SMEs to "winter". The coming of the financial storm and the compression of the consumption market have a direct impact on the SMEs. This is a serious setback in the sales market. At the moment, the most crucial problem of the enterprise marketing is how to achieve the precise effect. What is more noteworthy is that it also needs to meet the precondition of reducing the marketing cost of the enterprise.
Any single network marketing It has been unable to meet the higher requirements of small and medium-sized enterprises. The single mode of network marketing can not respond to the uniqueness of SMEs themselves. In order to satisfy more needs of SMEs, Internet marketing service providers should also learn from Bruce Lee, take advantage of all the family members, and create a combination of boxing. Shanghai is moving ahead in this area.
A one-stop network marketing platform launched at the beginning of last year is more than one. With the nine word policy of "building websites, promoting and promoting pformation", it integrates website building, network promotion and pformation tools, and announces to lead the 2 era of network marketing. Sure enough, after a long time, Ali also launched the integration of the main features of the "arwang shop". Subsequently, the "one-stop" has become a popular word for the major network marketers, but most of them are changing their minds without changing the essence.
Although the "one-stop network marketing" literally has the potential to solve the omni-directional problem of SME network marketing, the package service is more affordable than retail, but its core should be the pformation of effect. For small and medium enterprises owners, maintaining the development of enterprises is necessarily the expansion of sales channels, and the acquisition of sales leads is a favorite effect.
Alternatively, the centralized use of pformation tools is only a preliminary online convergence. Tang Jun expressed his regret at the first financial television interview about the development of domestic network enterprises: "the combination of online and offline is too little". His words are an inspiration to the Internet marketing service chamber of Commerce. At the same time, the enterprises that have launched one-stop network marketing services mentioned above will be able to make up for the offline business if they can cooperate with strong and high-quality manual services.
Of course, if small and medium enterprises only choose the right way of network marketing, it is not enough. The perfect tool is after all the external conditions. If we want to "survive the winter", we need to "hematopoiesis" in addition to "blood pfusion". We must further adjust and optimize the operation pattern of enterprises, innovate ideas, and increase revenue and reduce expenditure. After all, in the Internationale, there are no saviors or gods.
Editor: vivi
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