Brand Concentrates And Forces Industrial Clusters To Show Momentum.

The seventeenth China International Clothing and Accessories Fair (CHIC2009), CO sponsored by China Apparel Association, China World Trade Center Company Ltd and China Textile Council, will be held in Beijing International Exhibition Center (New Museum) from March 26, 2009 to 29.

CHIC, founded in 1993, has been successfully held for the 16 time. It not only has a very important position in the Chinese apparel industry, but also promotes the deep development and all-round integration of the garment industry and fashion related industries both at home and abroad. It is also the most influential and influential clothing professional exhibition in Asia, and has entered the ranks of the world's major clothing professional exhibitions.

CHIC2009 is an important part of the "three exhibition week" launched by the China Textile Industry Association in the late March 2009. "The revitalization of the textile industry in the spring market action" is an important part of the exhibition. At the appointed time, the exhibition will be held as the main exhibition of "2009 China international clothing and accessories fair, China International Textile yarn exhibition, China international textile fabrics and accessories exhibition and Spring Fashion Week". The exhibition will run through the whole textile and garment industry chain upstream and downstream, and will start the first battle of the Chinese textile and garment industry in 2009 to deal with the financial crisis. It will show the vitality and vitality of the Chinese textile and garment industry to the whole world and the whole society with the power of innovation.

Under this background, CHIC2009 will give full play to the role of trade platform in the exhibition, expand the channels of pnational allocation of industrial resources, and promote the emergence and development of industrial innovative thinking.

CHIC2009 will highlight the theme of creativity and expand the market. It will assemble more than 800 brands at home and abroad. It will be displayed in men's wear, women's wear, children's wear, casual wear, leather fur and clothing accessories.

According to the organizers of CHIC2009, at present, the two main categories of men's wear, women's wear (including cashmere clothing) are still attracting much attention. As the key choice for excellent clothing brands to compete for "beachfront", the three exhibition areas of casual wear, children's clothing and leather fur blows are also "all in one accord", attracting many new and old brands to sign up and participate actively.

They will undoubtedly become another "absolute force" in the CHIC brand army, making the stage of CHIC2009 more exciting and moving.

The leisure wear exhibition area: the market brand performance is eye-catching. The leisure wear exhibition area in the E2 Pavilion of Beijing China International Exhibition Center (New Museum) will bring together seventy or eighty brands of more than 60 enterprises.

This year's leisure wear exhibition area, the market brand performance will be more eye-catching.

In terms of domestic brands, adhering to the idea of "subverting fashion and subverting fashion", CABBEEN will continue to participate in the exhibition after 2007 and 2008. It will display some new products in autumn and winter in 09/10 to reflect its creative strength as a designer brand.

Mark Wafi, who has not appeared on CHIC for several years, will also launch the famous French Art Center of Pompidou to the exhibition site.

It is reported that the art center is a representative of modern European art, and its entire building looks like an abandoned chemical plant because of its fashion and anti traditional architectural features - the exposed steel structure and piping.

The purpose of Mark Wafi's move is to publicize the concept of environmental protection in a wide range of industries through the platform of fashion and art.

After a few years of precipitation, he also exerting strength on the stage of CHIC2009, as well as the Wei Peng cowboy of Guangdong Heng Wei Group Limited.

After three years of dormancy, the brand will play a good return of "the return of the king".

Nearly 200 square meters of its booth will be based on the theme of "the return of the king of Wei Peng" to carry out creative design, focusing on the performance of the Wei Peng brand for three years: the change and innovation of the three major projects of products, brands and marketing.

It is reported that the brand's new positioning is "Wei Peng travel Cowboy", will help CHIC platform, and strive to build China's business cowboy culture.

Besides, new brand names such as "braid" jeans, "cat man" and so on will also show their demeanour.

Some brands that enhance their image and successful pformation in recent years are worth noting: the G1 brand from Guangdong is pformed from processing to leisure wear brand, and now it is mainly sold domestically.

Guangzhou Sai Dan Trading Co., Ltd. of Wan Jia Mei Knitting Co., Ltd. originally made sweaters, made OEM processing for domestic brands, accumulated funds in the past two years, and began to make domestic brands.

Last year, after attending CHIC, I thought that I still need to learn, so I will continue to attend this year.

Ningbo apple apple Star Investment Co., Ltd. is the largest exhibitor in the leisure hall, reaching 700 square meters.

The company is mainly based on the US Apple group and Guangzhou Apple shoes and Garment Development Co., Ltd., mainly for casual wear and home furnishing. This exhibition is a measure to fully express the brand strength before listing.

The international brand will also be a beautiful scenic spot in the leisure wear exhibition area: the Korean ASK brand's cowboy leisure, the sports leisure of the French big cock brand under the Shan Shan, the leisure wear of the British WRC brand, and the two brands from the US, PLAY BOY and SEPPER MAN, will appear on the stage.

The children's wear exhibition area is located in the E4 Hall of the new exhibition hall of the national exhibition. It covers an area of 7000 square meters and brings together more than 70 Chinese and foreign brands.

Children's clothing is generally considered to be one of the least affected by the economic crisis.

The voice of the market is reflected on the platform of CHIC. It shows that the outstanding brand of children's wear exhibition is stable and new brands are participating actively.

The ten Chinese children's wear brands, selected by the China clothing association, are all participating in the exhibition.

In the big economic environment, the "ten children's wear brands" still choose to participate in the exhibition, not only for the CHIC platform and strong big call power recognition, but also for the same brand set an example, highlighting the "ten big" this title is worthy of the name.

Among them, the park's brand will bring a brand of children's clothing in Italy, with an area of more than 100 square meters.

Li Guo, Dr. frog and so on will also be presented with several brands.

Some children's clothing brands with high market share and better sales conditions have not flinched under the influence of the financial turmoil. They will continue exhibiting and display their new products.

Such as water boy, Babu bean and so on.

The brand of Babu in the financial turmoil did not go backward, attracting the Jiangsu provincial government's Jiangsu hi tech investment group and the Taiwan Fuxin international fund, a total injection of 8 million US dollars.

Fuxin international investment manager Wang Dapeng admits that Fuxin has long been optimistic about the Chinese children's market and believes that "this market will have an explosive growth in the next 3-5 years".

Babu chose the CHIC platform to announce the news to the industry and announce its ideal and goal of becoming "Hello Kitty" in China.

Children's shoes have always been one of the most potential markets in the field of children's wear. In recent years, children's shoes have made new breakthroughs in single categories, and the accessories have been continuously improved. The number of children's shoes has increased year by year on CHIC.

This year's Andersen, Montagut, air angel and other brands are the main market for children's shoes.

The authorized form of cartoon brand abroad is more obvious on CHIC2009. Apart from Disney will continue to appear in the Hongkong exhibition area as a whole, the Holland's Mi Fei brand will find its licensed products in mainland China after its authorization in mainland China.

The exhibition is mainly aimed at learning and understanding the Chinese market.

At that time, the relevant people from the brand Holland headquarters will also visit the CHIC to better acquaint themselves with the Chinese market.

The HELLO KITTY brand was only exhibited in the form of bags and accessories. This year, a domestic enterprise has obtained the agency power of its children's clothing. People will see their children's clothing products for the first time on CHIC.

CHIC organizers say that in recent years, the form of brand licensing has been developing rapidly. It is hoped that Chinese apparel companies will introduce more cartoon licensing providers to participate in the CHIC family.

Some CHIC's "familiar faces" will also continue to write uncommon myths.

EURQ brand from South Korea has been exhibiting CHIC for many years, and its area is increasing year by year. This year it has reached the largest 108 square meters in history.

With the brand name of "tinkling cat" and "big eye frog", Shantou Miao Kai garments Industrial Co., Ltd. has also been exhibiting CHIC for many years, and CHIC2009 has been used as a platform for "tinkling cat" to display its brand image and brand strength internationally.

For the first time, Yi Yuan, the three Court of baby enterprise, will be presented with three brands including CHIC.

The brand has a higher share in South market, but the market in the north is rather poor. So the main purpose of this exhibition is to expand the northern market.

In addition, China's first professional children's clothing online shopping platform, "the one hundred network of Yi Jia", will be built in the CHIC2009 children's wear exhibition area jointly built by the German R100 brand and Hongkong Jin Xie Industrial Co., Ltd.

The website is a network platform focused on children's wear sales, aiming at the changing trend of online shopping.

Leather leather exhibition area: industrial cluster is the main force as luxury goods, leather fur has always been the focus of public attention.

CHIC2009's leather fur exhibition attracted the Copenhagen fur auction house, one of the world's four largest fur auction houses.

Leather fur industry is a pillar industry in Denmark. Copenhagen fur auction house is a world-renowned professional supplier of raw materials.

The exhibition fully shows its importance to China's huge market, and its China regional director will also be present at the exhibition site.

The high fashion fur brand "Hongkong first lady", following its 798 show in Beijing last August, continued its brand line idea and entered the high-end market. Exhibiting CHIC will further expand its northern market.

The leather fur exhibition area of CHIC2009 attracted more than 40 brands to show up.

The participation of industrial clusters is undoubtedly a major feature of the leather fur exhibition area.

At that time, there will be four industrial clusters of Zhejiang Haining, Hebei Xinji, Hebei Suning, Zhejiang Tongxiang, and will be on the CHIC2009 leather fur exhibition area.

Among them, the brand strength of Haining is relatively strong. Haining is the most famous production base and distributing center of leather and fur in China, and the leather industry is also the pillar industry of Haining.

Leather leather industry in the region has a certain brand awareness, but OEM is still the main target. The main purpose of the exhibitors is also OEM.

Xinji is the "big family" in the exhibition area, and there will be about 15 enterprises.

Besides, some veteran exhibitors will continue to meet CHIC, such as the yuan family fur company, which has been in the family for nearly ten years.