Interpretation Of The 2009 China International Clothing And Accessories Expo: The Opportunity Has Come!

"The opportunity has come!"

This is the words of Liu Yonghao, the richest Chinese ever - chairman of the new hope group at the end of last year's "2008 China's non public economic development forum" on 1900 private entrepreneurs.

The opportunity has come!

The era of value reengineering has already begun in the new pattern of China's clothing market.

This is a presentation that has already signed up for exhibitors attending the seventeenth China International Clothing and Accessories Fair (CHIC2009) to the organizers of the exhibition.

When the Chinese economy ushered in a global economic chill, the State Council launched ten measures to expand domestic demand with a total scale of 4 trillion yuan, and several measures to promote the development of light textile industry, so that many confidence makers of local clothing entrepreneurs, investors and banks in the future are confident.

It is precisely because of the firm confidence of entrepreneurs that CHIC, the most influential and influential clothing professional exhibition in Asia, has become the best model of 2009 to study the ecology of China's garment industry in 100 thousand square meters.

"The storm is coming, and the sweet troubles of big enterprises are also born." some real strength enterprises have not or hardly been affected, but some have gained more orders.

The basic pattern of China's textile and garment industry has not changed. In the past 30 years since reform and opening up, especially in the new century, China's textile and garment industry has been making continuous efforts in structural adjustment and industrial upgrading. Therefore, China's processing and manufacturing capabilities and level have been established in the world.

In fact, other countries are also facing the same difficulties as ours, but the comparative advantages of China's textile and apparel products in terms of quality, performance, price and market reputation are still prominent.

"Now our list is too much to do."

Recently, Gao Dekang, chairman of Bosideng, complained to reporters like this.

Similarly, because of the successful acquisition of KELLWOOD Hongkong's new Malaysia group, YOUNGOR also had a similar situation: "now we are quarrelling every day about what we want to buy, the list of foreign trade can not be done, and domestic sales are also clamouring for goods."

Li Rucheng said.

At the beginning of 2008, when the company closed down and lost money and the industry went hand in hand, "most enterprises were on the margins of profit or loss." according to the recently released interim report on the performance of listed companies, the net profit of the main garment, fabric, printing and dyeing enterprises is less than 50% compared with the same period last year. ST Maya will increase its profit margin from the expected loss of 40 million yuan to 55 million yuan in the first half of the year.

However, not all listed companies are in decline.

According to the Guoxin Securities Research Report, the profit margin of the United States (USA), the seven wolves and the news birds has continued to grow at a high speed, of which the net profit of the United States and China reported an increase of 472% over the same period last year, and the net profit of the seven wolves reported in the same period was 190%.

It is worth noting that these brands are mainly domestic market companies.

At the same time, it is even more delighting that on the stage of CHIC, these brands are always on the way.

From the initial exhibition investment to display the brand image, and now to the industry to display innovative brand operation mode.

Their appearance has become the annual parade of industry pioneers.

If we say that from "the vast blue sky" to "Jiangsu Zhejiang and Guangzhou Fujian Mountain", not only the change of geographical position, but also the upgrading and pformation of industry, then the next take-off point should be a more optimized allocation of industrial resources.

"On the CHIC of 2009, there is going to be a big show of integration and integration of China's textile and garment industry.

Can you appear in this stage, more or less can reflect the 2008, how are you doing?

An industry member expressed his views.

"The real era of brand competition has begun." in the first half of 2009, which was predicted by the industry to be more difficult, Zhou Chengjian, the boss of the US group, said it was "the beginning of the real era of brand competition."

On the stage of CHIC, it is always a dynamic and progressive brand.

On this platform, they are shining in the struggle of Shang Hai, and also confirm the charm of this stage to the industry.

For Chinese clothing enterprises, entering the high-end market has always been the direction of people's efforts. Becoming a high-end luxury brand is also the dream of many brand founders.

However, through the erosion of the current financial tsunami, sober people have seen that those brands that had been developed by storytelling began to be "washed away" by big waves. On the contrary, those who relied on product development, product quality and hard working on the brand became stronger and stronger in the current storm.

In the development path of the United States, the domestic market is almost all of it.

But I'm not in a hurry. "

Zhou Chengjian said, not just products going abroad, but also brands going abroad, which requires rhetorical questions: are our international managers and institutions in place?

Do we really understand the global legal environment?

Is it clear about the global human environment?

"What is competitiveness?

It takes 10 days for an order to be processed, and now only 2~3 days. "

Zhou Chengjian said that one mode does not depend on the degree of innovation, but whether it can create value.

In fact, at that time, the "United States" mode was also an innovation, but the garment industry process did not change and the law did not change.

The factory is not mine, but it is there; the store is not mine, but it is also there. I am an integrator. "

Zhou Chengjian said.