New Thinking Promotes The Magnificent Turn Of China International Clothing And Accessories Fair

The era of American change has arrived.

Obama created history. Instead of saying that American voters chose Obama, they chose "change".

In May 14, 1993, the first China International Clothing and Accessories Fair (CHIC) was opened at the China International Trade Center. The world class costume designer Valentino, Ferre, Pierre Cardin and 400 clothing and apparel enterprises at home and abroad witnessed this history.

Subsequently, CHIC held an annual event in Beijing, creating an important history of the Chinese garment industry.

Today, after 17 years, the exhibition site from China World Trade Center to the old national exhibition, from the old country exhibition to the new national exhibition, the exhibition scale from the initial 11000 square meters to the current 100000 square meters, the exhibition form from static to dynamic, from one phase to the stage, then merge into one phase, auxiliary cultural and business activities continue to innovate and change, competition, selection, awards, party, seminar, forum......

CHIC has undergone "changes" at different times, and has made timely efforts to promote the growth of China's garment industry.

From March 26, 2009 to 29, at the China International Exhibition Center in Beijing (New Museum), the three industry sponsored by the China Apparel Association, China World Trade Center Company Ltd and China Textile Council, and the industry event jointly created by millions of garment colleagues will usher in its seventeenth grand and glorious course.

From the beginning of the new era, according to the organizing committee, CHIC2009 will enter a new era of pformation from the basic "business oriented" to "high-end fashion oriented", "elite commerce" and "cross-border integration".

Taking the strategic opportunity period of China's garment industry, CHIC will adhere to the strategy of "high-end services, professional services and resource-based services", break through and innovate, pform and upgrade, further build CHIC into a world-class high-end fashion business platform, a fashion brand that represents the most forward-looking information intelligence, business opportunities, exchange and sharing, and promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.

CHIC2009 will innovate in the form of organization and presentation, increase brand communication, strengthen professional business services, enrich related functional activities, introduce cross boundary fusion concept, and create a visual atmosphere for fashion.

In the exhibition planning, CHIC2009 will introduce the concept of lifestyle and fashion trend. The theme of DoGood/'s "joy dance" and "Butterfly Dance" will be divided into the exhibition area according to the style of products (men's suit / business dress, fashion leisure / sports / Denim / street wear, leather / fur clothing, children's wear / gowns, women's / cashmere / Wedding / Dress / underwear, senior professional women's wear / matured dress / Youth Women's wear, design gallery, overseas exhibition group eight exhibition area, a total of 100 thousand square meters), and brand culture connotation and fashion.

The Organizing Committee expects that there will still be more than 100 thousand CHIC2009 professionals, including 400 shopping malls, over 10000 dealers and 3000 overseas audiences.

To this end, in the exhibition area, we will set up a functional area combining negotiation, enquiry, leisure, interaction and entertainment with the concept of exhibition brand and the concept of exhibition area, and introduce the concept of cross-border resources, such as joining the associated fashion resources, showing the lifestyle and the latest trend in a panoramic view.

Set up a professional fashion trend area, introduce trend publishing agencies, and combine brands to create the concept of men's wear, women's wear and children's wear.

The theme sculpture is set up in the South Square, presenting the world art fashion thinking.

A band was set up in the waiting area of the East and west square, which slowed down the boring feeling of the audience waiting in the form of music.

At the holding of related events, in addition to keeping more than 1000 outstanding brand exhibitors and about one hundred thousand professional elites from dozens of countries and regions, creating value, delivering value and sharing value in many activities such as "fashion trends released in China", "China clothing advanced clothing brand release", "China clothing distributors and retailers conference", "China clothing forum" and "China clothing brand annual awards" and other activities, it is also planned to hold "thousand people dealer conference", "Golf elite competition", "International Business Summit", "Design Forum" and series of "special training" activities, so as to enhance CHIC's terminal value and further expand the scope of fashion and commerce.

The development of CHIC is changing from "scale" to "branding". This is also the general trend of the pformation and upgrading of China's garment industry, and also the magnificent turn in the era of change.