Korea'S Clothing Market Is Sold To The Masses.

"If we do not win minority consumers, then the appeal to the masses of consumers will also be lost." This truth is being paid attention to again in the current economic depression market environment. For a long time, the Korean clothing industry has always thought that the niche rule of the market is rather flashy, but it should be designed and developed for the vast majority of consumers. This mindset has not changed for a long time. However, as the core "big players" no longer exist, and more and more commodities and brands are in line with the trend of fashion, they have concentrated on taking up 20% of the small consumers, and have carried out intensive planning and content innovation. This necessity has become more and more intense for Korean clothing enterprises. Korean clothing companies no longer focus on sales as before. Instead, they focus their attention on developing attractive products, adjusting the operation system of brands, and paying more attention to the profitability of products. Take the JEEP brand of the American sensual fashion and leisure style as an example, its business philosophy is "to target small audiences with interest, rather than face everyone." At the same time, simplifying the types of brands and targeting the minority audience to achieve a unique way to call the majority, and achieved a series of successes in the first half of this year under the background of global economic recession. If the rule of "80 to 20" in the past is ignoring 80% and putting 20% in the top priority, then the rule of "80 to 20" is to use 80% for the sake of 80%. Therefore, for Korean brands, it is more difficult to build a healthy operation system in the process of changing the brand strategy from the past focusing on price to the price strategy based on value. One industry insider said: "in the past, a brand with a certain style tends to be transformed into a brand facing a small number of target consumers. But now, if the brand pursues the core content, it will also have a strong attraction to the mass consumer group. It seems that people's curiosity about brand changes has something to do with the impact of consumption and sales. However, for the change of this brand operation mode, some people think that there is uncertainty risk. From the point of view of brand efficiency, there is still a lot to be improved, which is an undeniable fact. Costum Mellow brand leader also stressed: "our brand is definitely not a fanatical attribute brand, we are convinced that our products are attractive to the mass consumers. You can not evaluate on existing platforms. However, the industry's general forecast for the future is that the product development for the minority will eventually be transferred to the mass consumer group. If there is no corresponding strategy or strategy, then the brand will eventually be damaged.