What Is The Reason For Manufacturers To Cut Agents?

Not long ago, Mr. Zhu, a man's clothing agent, called that his Y brand, which had just been acting for more than half a year, was pferred to the new agent by the manufacturer if there was no notice. He was given the "child raising" to others, but was also regarded as a "liar" without the right of agency by the retailer.

"Recently, when his salesman ran away, he found that the retailer did not believe that he had the agency, and was told that another agent was already operating the brand."

As the general agent of the brand in Shaanxi, Mr. Zhu does not understand why manufacturers do so.

Mr. Zhu was even more angry when he called the person in charge of the enterprise. The answer was even negative. A few days later, the new agent in the area told him to stop operating the brand. When he called the enterprise again, he found that the company played Taiji and shirk responsibility.

Why should manufacturers cut off agents?

From the existing cases, there are generally the following reasons:

First, manufacturers only want to win money, and agents are greedy and credulous.

This kind of factory sales manager's idea: "have milk is a mother, with money back, I have a commission, who can give me money back who can do the dealer, the goods to the agent how to sell to consumers, no matter what, anyway, the company's idea is to change money once, change a brand, redesign a set of investment policy, and then money, the market will not work."

This requires agents to be cautious and rational when choosing enterprises and brands, and avoid circumvention in the trap of enterprise design.

Two, agents have limited strength and slow progress.

This is not a good faith, no long-term planning of the consistent practice of the manufacturer, many manufacturers of the initial market, the lack of brand awareness is difficult to attract the strength of the ideal customer, in order to realize the distribution of channels or to complete the return task as soon as possible, no matter what kind of agent, as long as it is rich, this will leave hidden dangers for future cooperation.

When the brand grows, the agent can no longer satisfy the needs of the manufacturers in the local market. The manufacturers also have the conditions to attract high-quality agents. Many companies that are not honest will not help the outdated agents, but look for new agents.

Three, because each agent has different channel advantages, some of them are mainly shopping malls, others are good at developing franchisees. Therefore, sometimes manufacturers will optimize the integration for the channel, and consider cutting down the distributor's short board channel.

Four, brand players pursue flat channels or achieve deep distribution, and implement "cutting the vassal".

This is a frequent occurrence in recent years.

Some agencies are reluctant to invest their energies in building franchising channels because of their own problems. Even if regional managers are to develop some franchisees, the agency's markup rate is very high and the policy is not decentralized.

This will lead regional managers to adopt a flat strategy and carry out agents to develop junior franchisees.

Regional manager said: "manufacturers can not give up a whole forest for a big tree".

Five, the agent misrepresents the cost and disturbs the market.

Smart agents know how to win more resources for manufacturers, but regardless of the interests of manufacturers and the sustainable development of the market, agents who kill the goose that lays eggs and earn money can only be smart for a while.

Six, some agents are self righteous and do not take factory managers seriously.

Many qualified agents do not put their "spokesmen" regional managers in their own equal position. They think that regional managers are only laborers, a little boy or a short hair.

For regional managers, the manufacturers' policies are not implemented, and they are not respected. Agents always borrow money to make policies, and threaten not to give special support.

If the agent fails to cooperate, the work of the regional manager can not be carried out. When the work is difficult to continue, the regional manager will look for the reserve agent, collect the evidence of the illegal operation and the uncoordinated of the existing agents, and apply to the company for a change of household application.

When an agent finds himself in a difficult position, he will regret it later.