The Domestic Market Becomes The Focus Of Men'S Clothing.

"Due to uncertainties in international trade, rising labor costs and appreciation of the renminbi, the export of men's clothing industry has been limited, and many enterprises are turning to the domestic market."

At the third annual conference and Summit Forum of the September 19th men's wear special committee, Jiang Hengjie, executive vice president of the China clothing association and director of the men's wear special committee, analyzed the development trend of China's men's wear industry.

When analyzing the form of China's men's clothing industry, Jiang Hengjie pointed out that the men's clothing industry is becoming more mature, and the international competitiveness is changing from the labor cost advantage to the product development and innovation advantages, product quality innovation advantages, brand innovation advantages, and cultural innovation advantages.

In the stage of adjustment and upgrading of industrial structure, industrial resources begin to flow and restructure, industrial regional layout is fine adjusted, and industrial gradient pfer gradually develops.

The overall situation of the men's clothing industry is that the industry is facing structural adjustment and pformation and upgrading; the market competition in the domestic market is becoming more and more intense and becomes the focus of development; with creativity as the basis, innovation as the means to improve the brand contribution rate and scientific contribution rate of the product value, it is an important subject for the development of the men's clothing industry to build a good brand ecological brand with the quality as the basis, the innovation as the soul, the rapid reaction as the vitality and the social responsibility as the realization of the "four in one" brand.

Jiang Hengjie also analyzed the development trend of men's clothing industry.

Industrial gradient pfer accelerated.

China's men's clothing production in the top 5 provinces increased steadily, with a slight decrease, and the output in the central region increased.

The industry began to shift from the east to the central and western regions.

Industrial capital flows to large enterprises.

Small and medium-sized enterprises are facing the threat of survival. Large enterprises can enhance their ability to resist risks and maintain healthy long-term development through integration of industrial capital.

Dominant men's clothing enterprises will stand out.

The domestic market has become the focus of competition.

The export situation is becoming increasingly grim, and the domestic two or three tier market is rising rapidly. The competition between domestic and foreign brands in the Chinese market is more intense. The men's clothing industry has changed from "foreign trade pulling type" to "domestic trade promotion type".

Business innovation and capital innovation are brilliant.

E-commerce, membership clubs, online fast sales, OUTLETS, tail goods market and other sales models are developing rapidly, and the promotion means of enterprises are constantly upgrading.

The famous enterprises in China have got rid of the previous single capital mode and have been listed or financing by other channels.

For the third men's clothing Specialized Committee's future work priorities, Jiang Hengjie made arrangements:

We will continue to promote and implement China's menswear brand development strategy.

The men's clothing Specialized Committee will continue to conduct in-depth research work in the early stage industry, and assist relevant state departments and institutions to carry out the related work of the development of Chinese men's wear brand.

While continuing to improve the influence and economic benefits of menswear enterprises and brands, we should enhance the strength of Chinese men's wear brand building and technological innovation capability, and promote the pformation of economic growth and trade mode.

Adhere to the industry quality supervision and testing to improve the overall quality level of men's clothing products.

The men's clothing Specialized Committee will continue with the national garment quality supervision and Inspection Center (Shanghai) and the national clothing quality supervision and Inspection Center (Tianjin) for two years' quality supervision and spot check and inspection work in suits, shirts, trousers, jackets and other industries; invite experts from the industry to carry out on-site professional and technical guidance, publicize the newly revised national standards and industry standards for men's clothing products, continue to organize training courses for men's clothing technology and quality management, and further expand the depth and breadth of the quality supervision and inspection work of the industry.

We should strengthen international trade research and actively carry out industrial diplomacy activities.

The Specialized Committee will actively carry out industrial diplomacy, strengthen communication and cooperation with foreign and local related industry associations and enterprises, carry out industrial diplomacy at various levels and channels, achieve complementary resources and mutual benefits, and meet the needs of economic globalization.

Promote enterprises to establish a quick response mechanism and improve the overall innovation level of enterprises.

Rapid reaction is one of the magic weapons for modern enterprises to win, and also the objective requirement of modern production to adapt to modern life style.

Clothing has entered the era of personalized and fashionable consumption. Chinese men's clothing needs to break through the key technologies and bottlenecks restricting the development of industry, and requires artistic innovation, technological creation and strategic innovation.

We should advocate corporate social responsibility and build a healthy and harmonious industry.

Building energy saving, environment-friendly and ecological balanced industries is conducive to the unity of speed and structure quality and efficiency, so as to achieve the scientific, healthy, harmonious and sustainable development of men's wear industry in China.

Implementation of Scientific Outlook on Development to promote the pformation and upgrading of men's clothing industry and sustainable development.

To carry out the Scientific Outlook on Development, we must focus on the development rules of our men's clothing industry, the concept of innovation and development, change the way of development, solve the problems of development, improve the quality and efficiency of development, and achieve sound and rapid development.