New Profit Point Of Clothing Tail Cargo Market

With the national real estate led economic recovery, some foreign trade processing enterprises began to recruit troops, and a new round of "made in China" began to blow the charge.

According to the figures, the number of orders for 60% of the foreign trade processing enterprises in China has increased since June this year, the highest growth rate increased by 35% compared with the third quarter of 2008, and manual processing products far exceeded this figure.

The labor shortage of some processing enterprises in coastal cities such as Guangdong also exceeds the demand for the same period in history.

Under the influence of the economic crisis, domestic processing enterprises have made great progress in technological innovation, creative production and marketing orientation.

The birth of new business opportunities will also attract foreign investors to enter China, and the "selectivity strategy" of garment operators will become crucial.

As a big producer of clothing, shoes and hats, China will be at the forefront of this wave of innovation. How to deal with order quotas, tail cargo inventory and sales network will become a great challenge for manufacturers and sellers.

The Ministry of Commerce's July 1, 2009 implementation of the domestic trade standard "tail cargo market operation technology management standard" can become a good development booster for the production enterprises to deal with the stock market.

Tail cargo standard definition relaxed: cargo volume increased by 25%

"Tail cargo is a backlog of unsalable products rather than defective products, and the tail cargo market should maintain a certain space distance from the goods market". In the newly issued "tail cargo market industry standard", the Ministry of commerce not only clarified the concept of the tail cargo, but also made clear provisions on the quality of the tail cargo.

The tail cargo formed by export to domestic sales should be unified and marked in Chinese.

The standard also puts forward corresponding requirements for the operating environment, equipment and facilities, and management of the tail cargo market.

From the standard definition of tail cargo, it refers to "inventory overstock" produced in the production and circulation links, which conforms to relevant national standards in terms of function and safety.

It includes products produced outside enterprise orders, cancellation of finished products of enterprise orders for some reasons, and sale of surplus commodities in circulation. "

The new definition amplifies the concept of the tail cargo, not only refers to the "foreign trade tail sheet", but also covers the finished products outside the order, for example, after the manufacturer has finished the production, the two production of "merchandiser" for the sake of high profit, but this kind of product must be produced without violating the premise of "intellectual property".

At the same time, the inventory of some domestic brand manufacturers and the products under the shopping mall are all in the category of tail cargo, so that the source stock of the tail cargo may increase by about 25%.

Tian Lan Tian: barometer of the national tail cargo market

In the peak season of Beijing's tail cargo industry, the tail cargo market reached more than 15. In addition, there were 3 large tail cargo markets with a scale of over 10000 square meters, which has been in preparation for investment.

However, most of the tail cargo markets ended in business after half a year's opening up, while the tin Lantian terminal market located at the long distance bus stop of the West Third Ring Road (hereinafter referred to as "Tian Lan Tian") has developed very well, accounting for 35% of the total wholesale market of the National tail cargo. The delivery capacity of the tail cargo has spread across the country. In the western development of Gansu and Shanxi, Harbin, a clothing town in the north-east of Northeast China, you can see the special delivery bag with the name of the market.

According to the data provided by the market management department, in August, more than 35 thousand people were from Shijiazhuang, Shanxi, Tianjin, Hebei, Inner Mongolia and Northeast China. Recently, the purchasing group from Zhengzhou's tail cargo market also took Tian Lan Tian as the purchasing base for the tail cargo, and the purchase group from the Shanxi, Gansu and Northeast China was in contact with the high level of the shopping mall.

In the 10 days of late August, Tian LAN received 180 thousand people, and received more than 32 thousand people on August 29th.

It is reported that 10 days shipped more than 1 million 200 thousand pieces, with a turnover of more than 20 million yuan.

In the market, the three level and one individual stall merchant's single day wholesale paction volume is 120 thousand yuan.

By visiting the golden season, tourists from all over the world will not forget to wander around Tian Lan Tian in the scenic spots, and feel the excitement of buying super low priced brands.

Tian Lantian has been training more than 500 millionaires in recent two years, and individual merchants have become a multimillionaire, that is, a large number of tail goods industry, that is, the owner of the tail cargo.

Under the circumstances of the economic crisis, Tian Lan Tian has gone against the trend in the frozen soil of the Chinese economy.

Ceng Qunhai, general manager of Tian Lan Tian Mei market, said in an interview that "in the traditional sense, the wholesale clothing stores and merchants are only leasing.

Strict management is the ultimate guarantee for investment success.

There are many others in the stock market.

For example, all merchants in the market must open their doors before 9 o'clock or they will be fined.

Some businessmen think that since the rent is paid, the right to use the stalls is their own.

The popularity of the mall is very critical, and the consumption experience affects people's popularity. If three or four businesses fail to open the door, it will affect the popularity of this channel.

Zeng Chun Hai also told reporters that there is another feature of the tail cargo market, that is, price limit management.

The concept of tail cargo has attracted a lot of passenger flow. Some non tail goods merchants also want to enter, because the flow of people means sales.

But the market can not open this hole.

If the share of non tail goods is too large, the overall market price will rise, and the competitiveness of price competitiveness will be lost.

The tail cargo market does not sell tail cargo, it will create a vicious circle.

However, there was no fish in the water until the Qing Dynasty, and there were no customers in the Shang Dynasty. Zeng hahai admitted that the merchants in the shopping mall were not 100% of the tail traders, and the tail traders accounted for about 80%.

He believes that this proportion can no longer be low, many of the market in the concept of tail goods did not last completed, the main reason is that the proportion of tail cargo is too small, the lack of supply and failure.

Tian Lan Tian not only created the legend of Chinese business, but also became the leader of China's tail cargo industry, and also led the development of the surrounding market economy, leading the neighborhood residents and tail goods practitioners to get rich.

The tail cargo phenomenon is a fantastic and magnificent landscape in Chinese business circles.

Joint real estate: take the road of cross industry development

With the high vacancy rate of commercial real estate in China, Liang Jiliang, the first person in China's tail cargo planning, first proposed the theory of "tail cargo property".

The theoretical basis of the theory of tail cargo property is the concept of tail cargo. Its proposal not only opens up a new format, but also opens up a new development idea for the current serious surplus commercial real estate projects. It points out the direction for the development and development of commercial real estate in the future -- complex development and innovative operation.

Tian Lan Tian is a successful practice of Liang Jiliang's "tail cargo theory of real estate". Tian Lan Tian used the concept of "tail cargo" to revitalize a commercial real estate project with a dim prospect of development. It should be said that the collision between "tail cargo" and "tail tower" is a combination of weak and weak, but it has played the role of nuclear fusion.

Liang Jiliang pointed out that in the future, Tian Lan Tian will raise the banner of "tail cargo theory of real estate". It will jointly manage the garment tail cargo business and commercial real estate projects under the unfavorable management situation, make a comprehensive development, revitalize the potential value of inferior real estate, promote the prosperity of many formats and industries, and create a new business climate in China.

The success of Tian Lan Tian clothing tail goods market is not only a success and profit in the clothing market operation, but also a boost to the value added of commercial real estate, both of which are winners and win-win.