• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    China'S Attitude Towards Top Luxury Brands

    2011/6/15 13:51:00 65

    Luxury Brand China Attitude

    Van CEO recently announced that he wanted to buy LV (LV) for a while, becoming a hot topic at the end of the street.

    Although he later clarified it was just a joke, he also said that if the company had money and leisure, it would consider buying a few LV like the same price.

    The reason is that he often travels to the workshop of China's manufacturing base, such as Jiangsu and Zhejiang and Yangtze River Delta.

    Luxury goods

    Brands are all the same.

    Fabric

    The same workshop, the same worker.


    No matter whether the old views are biased, there is no doubt that the two fact is that the profits of luxury goods are very high. The wealthy people in China (including some non wealthy sectors) are very popular with LV.

    value

    In 2009, it had reached $9 billion 600 million (5 times over the past 5 years).

    Today, China has surpassed the United States as the second largest luxury consumer market in the world, and is expected to overtake Japan as the world's largest luxury consumer market in 5 years.

    Considering that the Japanese economy will no doubt be affected by the earthquake, the process of becoming "first" is likely to accelerate.


    In order to cater to China's rapidly expanding luxury market, the world's top luxury brands began to expand in the Chinese market. According to McKinsey's survey, in 2005, LV opened 10 stores in 10 cities in China, but now there are 36 stores in 29 cities. GUCCI (GUCCI) has expanded rapidly from 6 stores in early 2006 to today's 39 stores.


    In contrast with the exuberant expansion of foreign luxury goods companies, the domestic enterprises are not reconciled. They hope that China will not only be a luxury consuming country, but also be a big country of luxury goods production.


    But everyone knows that their own luxury brands are beset with difficulties, so many local businesses have thought of acquisitions: far from Lenovo's acquisition of IBM's PC business, and the recent acquisition of Volvo by Geely.

    But in garment enterprises, there is no successful case yet.

    Lu Qiang, a businessman in Shanghai, once thought he was "close" to Prada (Prada). He bought a 13% stake in Prada, which had been in debt crisis before 2010, through a merger and acquisition Italy consulting company. According to his plan, buying another 20% would become the controlling shareholder of Prada.

    But after knowing that the boss behind the scenes is Chinese, Prada has taken tough measures to refuse it.

    In July 2010, Prada officially announced that no one in the family sold shares to Chinese businessmen.


    China's consumer market has never been valued, but it does not want the Chinese to take the helm. This is the general mentality of foreign luxury companies.

    Especially in the clothing industry, even people in the industry have a lot of complaints about this industry. Zhang Jianmin, general manager of Hangzhou Kenna, has sent three "unexpected" feelings when entering this industry: the quality of the practitioners in this industry is so low, and the gap between them is so large that I feel so good about myself.

    And Kenna is the world's top clothing brand Connally (Canali), Versace (Versace Collection) and the world famous jewelry brand George Jason (Georg Jensen) and other brands in mainland China's agents.


    At this year's Beijing International Fashion Fair, Zhou Shaoxiong, chairman of the seven wolves (30.62, -0.60, -1.92%) (micro-blog) officially announced the acquisition of Hangzhou Kenna company at a price of 70 million yuan.

    At the press conference, the media, including the magazine, invariably first concerned about the risk of the seven wolves. Many brands that had already explored the mainland market began to recycle the brand agency right. If a few years later, the brand of Kenna's current agent was recovered, did not the investment of the seven wolves take a beating?


    Zhou Shaoxiong acknowledges that this risk does exist, but the seven wolves insist that Kenna's significance to the seven wolves is not only a new business related to luxury goods, but also more valuable because it may become a "stepping stone" for the seven wolves to open up luxury countries. On the one hand, the harvest of Kenna in Hangzhou can at least provide initial links to take over high-end channel resources. Unlike the past, there is no clue to the resources that want to contact high-end stores. On the other hand, Zhou Shaoxiong emphasized that the acquisition of Kenna also means laying a solid foundation for the possibility of acquiring foreign brands in the future.


    In the past, the seven wolves have been very persistent in upgrading their brands and creating fine products. At the moment, it is probably a feasible path to draw up their own high-end products by drawing on the operation experience of foreign luxury stores and looking for opportunities to acquire foreign luxury goods.

    • Related reading

    Retrieve Your Old Clothes &Nbsp; Carry The Old Costume On To The End.

    Fashion blog
    |
    2011/6/10 16:02:00
    51

    Say "Fashion Degree"

    Fashion blog
    |
    2011/6/10 14:25:00
    62

    Cigarette Butts Turned Into Beautiful Fashion

    Fashion blog
    |
    2011/6/10 10:01:00
    53

    Impressions Of Decoration

    Fashion blog
    |
    2011/6/10 9:30:00
    41

    Women Are More Keen On Online Shopping &Nbsp; Clothing, Shoes And Caps And Bags Are Most Popular.

    Fashion blog
    |
    2011/6/9 11:42:00
    55
    Read the next article

    Personnel Shock: WAL-MART'S Healing

    Behind the most violent turmoil since China's entry into China is WAL-MART's heavy price for self discipline.

    主站蜘蛛池模板: 亚洲av午夜精品无码专区| 国产精品美女久久久浪潮av| 和主人玩露出调教暴露羞耻| 久久人妻少妇嫩草AV| 麻豆xfplay国产在线观看| 日韩精品一区二区亚洲av观看| 国产成人精品无码片区在线观看 | 人妻熟妇乱又伦精品视频| yellow中文字幕在线高清| 精品一区二区三区中文| 欧美怡红院高清在线| 国产精品视频h| 亚洲中久无码永久在线观看同| 亚洲精品你懂的| 日韩精品欧美一区二区三区| 国产免费丝袜调教视频| 久久九九热视频| 老子影院午夜伦不卡| 成人在线激情网| 免费啪啪小视频| 99精品国产在热久久| 欧美日韩国产成人高清视频| 国产精品久久久久三级| 久久综合九色综合欧美狠狠| 青草国产精品久久久久久| 无人视频免费观看免费视频| 午夜成人在线视频| bt天堂在线最新版在线| 欧美激情视频一区二区| 国产激情久久久久影院小草| 久久国产美女免费观看精品| 老湿机香蕉久久久久久| 好男人手机在线| 亚洲欧美一区二区三区九九九| 亚洲www在线| 日本不卡在线观看| 全彩本子里番调教仆人| 97久久精品无码一区二区天美| 欧美一级免费在线观看| 国产精品亚洲综合一区在线观看| 亚欧免费无码aⅴ在线观看|