Women Are More Keen On Online Shopping &Nbsp; Clothing, Shoes And Caps And Bags Are Most Popular.

2011/6/9 11:42:00 51

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Women'S Online Shopping Clothing Shoes And Caps And Bags

According to data released by AI research, a market research firm recently released in the 2010-2011 year report on user behavior of online shopping in China, in 2010, female online shopping users were more enthusiastic than male users.

online shopping

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AI research data show that female users in the whole year online shopping more than 40 times the interval, the largest proportion, accounting for 30.7%; male users in the whole year online shopping 3-10 times in the most frequent distribution, accounting for 31.9%.

The proportion of female users is higher than that of male users in 31-40 or 40 times higher frequency interval distribution.

The data also showed that female users had the largest distribution of 5001-10000 yuan in the net purchase amount, accounting for 17.2%, and the male users were most distributed in the interval of 3001-5000 yuan, accounting for 16.6%.

In the four interval distribution of 5001-10000 yuan, 10001-20000 yuan, 20001-50000 yuan and more than 50000 yuan, the proportion of female users is higher than that of male users.

The data show that clothing is the most frequently purchased item among female online shoppers.

Shoes and Hats

Luggage category ranked first, accounting for 52.2%, 13.6 percentage points higher than male users, cosmetics and nursing products ranked second, accounting for 11.7%, 8 percentage points higher than male users.

And in the virtual card category, IT digital communication class

commodity

The proportion of male users is far higher than that of women.