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Luxury Consumption In China Is Characterized By Popularity: &Nbsp; Sales Surged 30% Last Year.

2011/6/8 13:12:00 42

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In the shock of the stock market, more and more investors are turning their attention again.

consumption

The plate is expected to grow steadily beyond cyclical influence.

Just as people catch the investment opportunities brought by high-end consumption, luxury goods have always been a "beyond expectation" territory.

Recently, the global luxury market report jointly released by Bain consultants, a leading international consultancy, and the Italy luxury goods manufacturers Association showed that luxury goods sales in the US market increased by 12% last year, Europe increased by 6%, Asia reached 22%, while luxury goods sales in mainland China increased by 30%.

If we calculate the purchasing power of Chinese consumers overseas, China has become the second largest luxury consumer after the US.

China has almost become "

Luxury goods

A paradise for consumption.

With the improvement of people's living standard, luxury goods are becoming more and more popular in China.

According to Bain information, similar to 2009, about 67% of the growth of the mainland's luxury market in 2010 will come mainly from new consumers.

This also means that with the continuous increase of national income, the rise of the new rich class and the upgrading of consumption demand are the main factors driving the growth of luxury goods sales in China.

Compared with ordinary necessities, luxury goods and other top consumer goods are often associated with successful brands, excellent quality, excellent design concepts, even historical accumulation and cultural heritage, while expensive prices are often the last factor.

Therefore, the luxury goods industry has very high pricing power.

The average gross profit margin of the general industry is between 20% and 25%, while the average gross profit margin of the luxury goods industry is around 60%.

And in recent years, MSCI's luxury index is much higher than the global stock index.

Luxury goods

Operate

Almost become a benchmark for every brand businessman to envy and eager to learn.

But compared with the booming demand in China, Chinese enterprises rarely do anything in the global luxury industry.

This is because most of the European brands who stick to the top of brand Pyramid are pure European brands. Most of them have a glorious history of serving the royal family. Exquisite crafts are handed down from generation to generation. Experienced craftsmen and handcraftsmen make products with labels of origin, which are both honourable and rare.

These innate advantages, which are difficult to reproduce, allow the luxury industry to enjoy huge profits, but also set a natural barrier for the latecomers.

While consuming luxury goods and other high-end consumer goods, why not consider finding a way to earn the money that is spent?

According to the SFC's fund raising application approval schedule publicity form, Wells Fargo's top global consumer goods fund has been approved.

In the future, the world's top consumer goods fund of Wells Fargo fund will be the best choice for investing in the market.