School Of Arts, South China Agricultural University

The school of art, South China Agricultural University, was founded in July 2003 by the former school of art and design, integrating the Faculty of Arts in other schools of our university. It is an art school mainly based on design art.
 

At present, there are 65 faculty members, 8 associate professors and 15 lecturers. There are a group of teaching staff that are knowledgeable, skillful, energetic and energetic. Our teachers are directors of the National Association of fashion designers, such as the national, Guangdong, Guangzhou, etc., and have won many gold and silver awards in the "VIGOSS Cup" Chinese costume design competition between teachers and students and the top ten fashion designers and other events in Guangdong and Guangzhou.
   

The Institute has better running conditions, such as the existing clothing laboratory, clothing materials and silk laboratory, clothing CAD room, clothing static display room, clothing dynamic display room, art design room, computer design room, drawing room, drawing room, body training room and other specialized laboratories. More than 10000 square meters of the building of the school of art has been broken down and can be delivered in the first half of 2004.
 

The Institute has more than 900 students, and has participated in various competitions at all levels under the guidance of teachers, and has won various awards of gold, silver and copper for many times. In 2003, he won the national championship in the fashion fashion design competition. It has provided professional designers such as fashion designers, advertising designers and art designers for the society. Graduates' achievements in various units have been reported by many media.


The Institute has 10 undergraduate professional directions and 1 fashion design and technology specialties in fashion design, fashion show and image design, jewelry design, dyeing and weaving design, garment engineering, visual communication and design, advertising and display design, public art design, animation, digital image design, etc.

Fashion design and Engineering (fashion design direction)
[Training Objective] to cultivate senior professional talents with knowledge and practical ability in clothing design, clothing structure technology and clothing management.
[major professional courses] fashion photography, professional sketch, plane composition, three-dimensional composition, introduction to fashion, fashion design, fashion design, clothing color, clothing materials, clothing design, clothing technology, clothing CAD, three-dimensional cutting, clothing technology and design, clothing production management, clothing marketing, clothing display, clothing aesthetics, clothing hygiene, Chinese and foreign clothing history, clothing enterprise image design, design outline, design psychology, Chinese and foreign art history theory.
Graduates can be engaged in garment product development, marketing, clothing theory research, publicity and commentary, etc. in clothing production and marketing enterprises, clothing research institutes, clothing industry management departments, press and publication institutions, etc.

Fashion design and engineering major (dyeing and weaving design direction)
Training target] dyeing and weaving design major trains and inherits excellent national traditions, fully understands the development history of Chinese and foreign dyeing and finishing decorative patterns, systematically grasps the knowledge and skills of traditional dyeing and weaving design and modern dyeing and weaving design and decoration design, and has high-level practical talents specialized in dyeing and weaving and decoration design.
Main courses: Chinese and foreign dyeing and weaving patterns, dyeing and weaving materials, dyeing and weaving process, dyeing and weaving patterns, decorative colors, dyeing and weaving marketing, dyeing and weaving design introduction, fiber art design, clothing and fabric design, interior fabric design, dyeing and weaving display design, textile fashion publishing design, social survey, professional practice, computer aided design.
Graduates can work in textile design and development, marketing, operation and management in textile production and marketing enterprises, research institutes, printing and dyeing industry management departments, etc.

Fashion design and Engineering (jewelry design direction)
[Training Objective] to train applied art and design talents engaged in fashion design, jewelry design, shoes and caps and bags design, costume adornment design, image design and decorative sculpture design, teaching and research work.
Main courses: sketch, gouache, basic pattern, chromology, metal craft foundation, jewelry and mosaic technology, jewelry and enamel technology, jewelry and casting technology, jewelry and casting technology, jewelry design and drawing, shoes and hat design and technology, luggage design and technology, fashion design, computer CAD, marketing and professional foreign languages.
[employment orientation] graduates can engage in product development in garment enterprises, jewelry companies, shoes, caps, bags and other garment accessories enterprises, and press and publishing institutions, educational institutions and other units engaged in garment theory research, publicity, comments and other aspects of work.

Fashion design and Engineering (fashion show and image design)
[Training Objective] to cultivate comprehensive high-level professionals with fashion show, fashion show director, model broker, clothing marketing and training with certain aesthetic and design innovation ability and all-round image art design for different characters.
Main courses: fashion show, body training, fashion show choreographer, dance foundation, hairdressing, clothing marketing, drawing, color, ergonomics, costume design, decorative patterns, social etiquette, image positioning, color matching art, style design, photography, etc.
Graduates can design and publicize product styles and images of fashion show products, stage director, clothing product development, marketing, corporate image, brand image, and personage modeling of different classes of occupations in clothing production and marketing enterprises, clothing industry management departments, press and publication organizations, film and television circles, literary and art organizations, enterprises and related departments.

Major of art design (visual communication and design direction)
[training objectives] develop high-level professionals who can design advertising, packaging design, corporate image design, book packaging, frame design, print design, web design, etc. in the field of design and teaching.
Main courses: advertising design, packaging design, logo design, corporate image design, book binding design, computer aided design, web design, business photography, 2D animation, sketch, color, design basis, etc.
Graduates can work in the design, management, development and research of visual identification, advertising design, packaging design, advertising planning and other related departments in culture, art, journalism, publishing, film and television, enterprises and related departments.

Art and design major (advertising and display design)
[training objectives] develop professional design talents who can engage in creative, design and production of print advertisements, movie advertisements and display art designs.
Main course: advertising outline, advertising copy and creativity, marketing and media research, advertising photography, computer graphic design, print advertisement design, three-dimensional advertisement design, exhibition plan, exhibition design, exhibition environment and space design, 3D animation design, exhibition material and forming principle, sketch, color design foundation, etc.
Graduates may be engaged in the design, management, development and research of advertising, space and visual arts, advertising planning, etc. in culture, art, news and publishing, film and television, enterprises and related departments.
 

Art design major (Public Art Design)
[Training Objective] to train senior professionals of public art design who can master basic theories and professional knowledge of public art and design, and have strong planning and planning abilities.
[main courses] sketch, color, decoration and design foundation, traditional decorative painting research, Chinese and foreign murals copying, line drawing and heavy color, oil painting technique and material experiment, art landscape design, urban planning and design, landscape design and planning, graphic creativity, multimedia aided design, etc.
Graduates can design, plan and research in art and landscape design, urban planning and design, landscape design and planning.

Art and design major (interior and furniture design)
[Objective] to cultivate high-quality professionals who are engaged in furniture design and manufacture, interior decoration design and engineering production, design, management and research work in furniture design, interior design, decoration and other fields.
[main course] sketch and color, logo design, modeling foundation, interior renderings, presentation techniques, decoration materials, furniture design, decoration engineering, furniture manufacturing technology, furniture and interior graphics, exhibition design, arts and crafts history.
Graduates may engage in design, construction, production, management and research in interior design and construction units, furniture design and production enterprises.

Animation Major (animation direction)
[Training Objective] develop advanced modeling talents with animation creation and various styles. They can master animation drawing skills and production techniques, and have high-level professional talents with high overall quality and professional design level.
The main courses are: modeling foundation, design basis, font design, graphic design, animation art design, animation techniques, comic skills, computer-aided design, image planning and layout, script creation, film and animation appreciation.
Graduates can be engaged in film and television, publishing, design, post production and other design and production institutions, engaging in animation creativity and choreography, computer animation creation, theoretical research and planning, setting up corporate image, product image and developing potential market.

Animation Major (digital image design direction)
[training objectives] develop professional talents who can skillfully engage in digital information, visual design and production methods in culture, art, design, research, teaching and other fields.
[main courses] modeling foundation, design basis, professional photography, recording and video recording, lighting design, computer 3D animation, non-linear post editing, planning and editing, script creation, Chinese and foreign film history, independent film appreciation, etc.
Graduates can work in culture, art, film and television institutions, news media and other departments in the field of video editing, film and television advertising design, image planning and other related work.