Exhibitors, Logistics Work Must Be Done Well.
Exhibitors decided to participate in the exhibition as follows:
"Logistics"
Work is very important.
Exhibition procedure
After selecting an exhibition, you will contact the organizer. The other party will fax or mail you the exhibition documents.
These documents should include
Exhibition
Information, exhibition application forms, exhibition fees, related services, exhibition booths and handbooks for exhibitors.
When you fill in the form and return it to the organizer of the conference and confirm it, you will have to pay all or part of the booth fee to the organizer, so that your booth will be finally determined.
Cost budget
The exhibition fee includes booth fee, booth decoration and decoration fee, exhibition goods pportation fee, air ticket, train long distance fare, city pportation fee, board and lodging fee, necessary equipment leasing fee, advertising and publicity fee, data printing fee, gift production fee, conference room rental fee and so on.
When the budget for exhibitor is made, 10% of the total cost should be added as an unforeseeable expense.
The position of the exhibition platform is fully planned by the sponsor. The position of the exhibition platform is arranged according to the contents of the product and service, the industry, the area and so on, or the position of the booth is distinguished by the amount of the booth fee.
The booth diagram provided by the organizer shows which locations are available.
In short, the earlier the application form is submitted to the organizer, the easier it is to get a good place.
Standard booth
Apart from the fact that some large commodity orders in China still use smaller booths, the exhibition area is usually 9 square meters (3 meters X3 meters), becoming a standard booth.
The conference organizer is responsible for the construction of the standard booth and provides the basic facilities for display, including three sides exhibition wall, two spotlights that can be fixed on the exhibition wall, one exhibition table (1 meters long, 50 cm wide, 80 centimeters tall), two chairs, carpet, 200V5A three electrical outlets, and inscribed brow plate, that is, the name of your company.
No special requirement. Brow text is the name of the unit you fill in the exhibition form.
In the standard booth of the exhibition, there is a special location -- at the top of each row booth, which is a booth with only two sides of the exhibition wall. It has two sides or even three sides. It can face the channel of the audience, and can get more visitors.
Therefore, if you apply for the exhibition earlier, you will have the opportunity to seek the booth for the sponsor of the conference.
Special decoration
When the area of more than four or four standard booths is over, you can only plan the area of the light area, and plan and decorate it yourself.
Special decoration can be made according to the company's product characteristics, technical characteristics, market positioning, activity arrangements during the exhibition, making unique and unique decoration.
The decorating conference of the booth provides standard booth, fireproof material used for wall, table and chair. Special attention should be paid when making special decoration. If the wooden frame is used for exhibition frame and decoration, it should be coated with fireproof material.
Furniture
Most exhibitors have the feeling that a data desk is not enough.
Organizers, exhibition venues and exhibition service companies can provide temporary rental services for furniture such as tables, chairs, cabinets and sofas.
Water, electricity and gas, if you want to have large electricity consumption, use water, gas and natural gas in the exhibition, you must explain it in the application form, and stress it. After a certain fee is received, the organizer will arrange and provide these services.
Telephone
You can apply for leasing telephone lines during the exhibition (domestic long-distance DDD and international IDD), but advance to the organizer in order to avoid unnecessary expediting expenses.
Article storage
During the exhibition, organizers of the conference will provide security for the exhibition. Security at the entrance and exit of the exhibition hall will be registered at the entry and exit Hall of the large exhibits.
But at present, there is still no need to rent and store the valuables in our exhibition hall.
During the exhibition, people are always going to be messy, so small exhibits and valuables should be kept in good order.
If it is a specially decorated booth, do not neglect the design and construction of the storeroom.
A storage room can store company gifts, documents, clothes and personal belongings of staff.
Exhibitors at standard booths should carry briefcases and bags for carrying and temporarily storing small items, money and so on.
Storage of packing boxes
Before the exhibition starts, organizers and Exhibition managers, exhibition pportation service companies will take away cartons, packing wooden boxes and materials, or designate a unified warehouse, which is necessary for the tidiness of the booth, as well as the requirement of fire safety.
Usually, when the exhibition is finished, the packaging materials will be returned or taken away.
Transport of exhibits
The organizer of the conference will provide the name and address of the person responsible for the delivery of the exhibits, and you can advance the exhibits to the exhibition site in advance.
Another convenient way is to entrust a pportation agent. The pport agent provides services from door to booth.
Exhibition and withdrawal
Organizers of the conference usually leave enough time for the exhibition. The exhibition time of the exhibition is more than 3 days, and it can work overtime outside the normal working hours.
On the last day of the assembly, the audience can begin to withdraw after the clearance.
Cleaning service
The conference provides free access to visitors' passageway and other public places, but the cleanliness in the booth is usually handled by the exhibitors themselves.
Employee's card
When the exhibitors report, the organizers will provide exhibitors' work permits, and a standard booth will provide 2-3 work permits.
A work permit is also a pass, which is effective during the entire exhibition, exhibition and withdrawal.
Admission ticket
The organizer of the conference will assign the number of booth space to each exhibitor with a certain number of exhibition tickets and even the opening invitations. This gives you the opportunity to contact customers and relationship units. You can list the tickets and send them to the guests, and invite them to visit and meet.
Proceedings
Each exhibition has to publish a list of exhibition fairs or exhibitors. It can list the names, addresses, phones, contacts and even product descriptions of each exhibitor free of charge. This is an important part of the exhibition, and it can not be ignored. It is a continuation of the exhibition.
Those who did not see your visit at the exhibition, and those who did not come to visit the exhibition, could find your names in the journal.
If enough exhibition and publicity funds are available, advertisements will be more obvious in the journal.
Site advertisement
In addition to the publicity, the organizers and exhibition hall also provide indoor and outdoor advertising, including banners, banners, flags, balloons and so on.
The exhibition planners who are familiar with the exhibition venues and have experienced exhibitors will occupy the advantageous position as early as possible.
Technique lecture
Some exhibitions also hold technical seminars and seminars. In addition to the special report lectures invited by the general assembly, exhibitors may also request that one or more lectures be held during the period.
This is a good way to recommend new products and services to visitors from all walks of life. These well prepared participants, Fei Putong audience, are professionals. This is a good opportunity for you to develop users.
Usually, after the prescribed fee is paid, the conference organizer will provide conference rooms and basic conference facilities.
Special meeting facilities can be rented in advance or even temporarily.
Organizing activities and leasing conference facilities
In order to attract the audience, exhibitors can organize small activities in the booth, such as small product lectures, technical seminars, awards activities, sending small souvenirs, and even novelty performances.
In short, the best publicity effect should be achieved within limited time, venue and budget.
These activities require equipment such as large screen TV, TV wall, sound, stage lighting, TV, video recorder, VCD, DVD and so on.
Selection of exhibitors
With suitable exhibitors, we can get better exhibition results and better sales performance.
Exhibitors should have the following basic requirements: have a deep professional knowledge of the company's products and technologies; be confident and adaptable; extrovert, easy to talk with all kinds of people; exhibiting experience; healthy and willing to travel.
Clothing
In addition to the needs of daily consumer goods, food exhibitions, entertainment exhibitions and promotional activities, formal dress should be worn during the exhibition.
First of all, in the booth, you are a spokesman for the company, representing the image of the company, and on the other hand, respecting the visitors.
If you can match the booth's construction and the company's color uniform dress, the effect will be extraordinary.
Board and lodging
If you are not familiar with the city where the exhibition is located, you can stay in the hostels, hotels and restaurants recommended by the general assembly.
The residence recommended by the organizer is usually closer to the exhibition hall, with convenient pportation and moderate price.
Normally, the General Assembly will arrange lunch supplies during the exhibition.
Preparation of exhibition materials
Before you attend the exhibition, you need to prepare enough publicity materials, including business cards, product introductions, company introductions, and product price lists, which will often exceed your expectations, so we must make adequate preparations.
Contact after the meeting
During the exhibition, visitors only have a superficial understanding of you, and the real business will often come from after the meeting.
Although the exhibition is over, business is just beginning.
So remember two points: first, the user interview record during the exhibition; this is your first fortune; two, sorting out the information after the meeting: user tracking.
Seize these two, and success belongs to you.
(source: China Security Exhibition Network)
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