How Much Is The Exhibition? How Should Shoes And Clothing Enterprises Choose?

From the Jinjiang shoe fair to the Canton Fair and then to the sports Expo held last week, the exhibition has become part of Jinjiang's business operation.

However, in the face of more and more exhibitions, how should enterprises choose?

@ Zhang Jiameng (general manager of Fujian hi climbing sporting goods Co., Ltd.):

For our finished products enterprises, exhibiting and exhibiting function is larger than the order function we have been pursuing.

This year

@ Nie Wen (director of brand management center, Qipai group):

In the face of the surging exhibition industry, enterprises should be more cautious.

@ Li Zhifeng [name (China) Sports Goods Co., Ltd.

There are more and more exhibitions, but there are less and less profits at the exhibition.

In the past, exhibitors could bring many orders, everyone loved to take part in it, but now, even if it is an international large-scale exhibition, it is not seen which foreign trade enterprises have brought orders back.

And domestic brands do not need to get orders through exhibitions. At the very least, they spend money on making images.

I am more practical, and there are many channels to do the image. If we participate in the exhibition, the main purpose is to order, and the exhibition that is difficult to get orders is unattractive.

@ Hu Zhenzong (assistant president of alligator group):

Dealers are more sophisticated than marketing directors, and will not place orders for exhibitions. Now the functions of the exhibition are changing and have become a propaganda port.

However, it can not be said that the exhibition is of no value. When enterprises are in pition, or when new product categories are released, they need to be advertised.

Besides, it is also good to attend exhibitions or visit occasionally. After all, you can still learn about the formats and trends of some industries in the exhibition.

@ Chen Xiaokang (general manager, Jinjiang)

There are three purposes for exhibitors: to display their brand; to contact new and old customers, to grasp the latest market trends; to observe and learn from peers.

However, foreign trade enterprises should also be selective in selecting exhibitors.

For example, our company has chosen exhibitions including the most influential Canton Fair, as well as the overseas professional footwear exhibition - the German GDS shoe exhibition.

It needs to be reminded that the effect of exhibition can not always be ideal.

Exhibitors are only a kind of help, and the most important thing is to rely on themselves.