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How To Make Exhibition Gifts "Baby"

2011/6/8 13:05:00 42

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The items distributed during the exhibition are nothing more than brochures, gift bags and other printed matter, as well as stationery and other small gifts. How to make these common exhibition products become "baby" in the eyes of visitors?

Design

We have worked hard with the design.

Leaflets, also known as the "single page", is the largest number of visitors to the company during the exhibition.

data

One of them is generally sixteen open sizes, with simple introduction of enterprises, products and services, but if it is only a simple leaflet printed on copperplate paper, it is hard for us to arouse interest unless the content of this single page is very much concerned by the audience.

At this time, when everyone's single page is very similar, why don't we change our thinking, jump out of the traditional circle, and make the leaflet page more beautiful, and the sheet of promotional paper is special.

The author has collected some special publicity leaflets, such as a Japanese fabric enterprise, printed the promotional information on the back of a piece of eye cloth, which is very practical for those wearing glasses; and some enterprises have printed their leaflet pages into exquisite shearing calendar, which makes the OFFICE family very willing to retain.

Promotional album

It can also be called an enterprise sample or a brand picture album. This is the highlight of the exhibition's publicity materials. Generally speaking, publicity brochures reflect the overall strength and situation of the enterprise, and the information range is wider than the publicity leaflet.

In view of the design of publicity brochures, we recommend "prudent". After all, this picture book also carries the image of the enterprise and brand, and it can be introduced in the form of graphic and graphic as much as possible. The beautiful picture and the high requirement of printing paper are also essential.

We see a lot of visitors, after getting some exquisite exhibitions of exhibitors, even if there is no intention to purchase, take back is also very valuable for preservation, so as to consult the information in the future.

However, publicity brochures are not invariable in form. Some creative pictorial books show strong personality in opening, process and binding methods. For example, some clothing brands print beautiful picture postcards, positive ones are beautiful products, and companies and brands are printed on the back. Such Postcard album is not only easy to collect, but also sending out postcards to the enterprises is a good publicity for enterprises.

Gift bags - this is one of the most common free gifts for exhibitors. Since it is a gift, it must be decent and practical to deliver.

The first thing to do is to make a gift bag beautiful. If the monotonous picture is printed on the enterprise name and logo, it will be difficult for people to see more. When visitors are happy to carry a brand gift bag, they are also giving free publicity to the brand.

Secondly, the material and quality of the gift bags should be guaranteed. We have got some special gift bags made of lightweight materials. They look pretty, but they can't be covered with many things. Some of them are made of hard plastic, although they are strong, but they will be uncomfortable when they take longer time. There are also some gift bags for the appearance of the atmosphere. The bigger they are, the more expensive they are, but the size of the bags is always a trouble. So this gift bag is not enough.

I used to have a gift bag for a high-end leather enterprise. The picture is a very fashionable product. The quality and workmanship of the bag are very good. It is often used to load data. It has been used for two years without any bad gifts.

Commemorative gifts - small gifts and small souvenirs are no longer new at the exhibition. Commemorative pens, Notepad, pparent plastic boxes, calendar calendars, jigsaw puzzles, key buckles and so on are common, but there are also universities in these small gifts and souvenirs.

First of all, small gifts are not necessarily the more expensive, the better, with a certain functionality will greatly improve its future appearance rate, such as stereoscopic desk calendar, jigsaw frame, beautiful mouse pad, etc., on the desk is both decorative and can meet certain daily practical needs, at the same time, it also ensures that the enterprise information is retained for a long time.

Secondly, these small gifts also need good workmanship and quality, especially the commemorative pens, notebooks and stationery gifts. Otherwise, it will be embarrassing for visitors to get a commemorative pen that can not write.

Finally, enterprises should not only select small gifts from the samples provided by the gift companies, but also set business information. In fact, the common small gifts can also have unique ideas. Once there was a company specializing in making accessories, hanging the fringed lace on the key buckle and attaching the nameplate of the enterprise, which not only displayed the products, but also drew the distance from the small gifts of other enterprises, and also reduced the cost investment of small gifts.