Or "Black Heart"? Do Not Allow The Quality Of Casual Pants To Trigger The "Broken Window Effect"

People's daily life is not about four things: food, clothing and shelter, but these four things of Chinese people are getting more and more upset. From Sanlu milk powder to Shuanghui lean meat essence, with the frequent exposure of food safety problems, the Chinese food industry has been lifted. Fig leaf "The weekly quality report of CCTV in early April 2011 broke the news that many fashionable brand casual pants were unqualified, and officially announced that" the eye of justice "has taken aim at the textile and garment industry.

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Recently, CCTV's weekly quality report has exposed a number of unqualified problems of brand clothing, which once again aroused people's concern about the quality of brand clothing. It is reported that the Consumers Association of Beijing has conducted a comparative experiment from the casual pants bought randomly at various shopping malls in Beijing. In the comparative test, many well-known brand casual trousers that consumers are known to have been judged to be unqualified. Many famous brand casual pants were detected with safety indices such as pH value and color fastness. The safety issue of clothing once again sounded the alarm bell. Among the 57 samples sampled, 21 samples failed and 40% of the unqualified samples were unqualified. These include ZARA, Marlboro, Weiming, sketch, G2000, gold crocodile, Luo Meng, Guan Qi and other famous brands. Experts say clothes with unqualified safety can lead to various diseases such as dermatitis and bacterial infections.

When investigating in the market, it is found that the famous brand casual pants that are not eligible for sampling are expensive. Generally, they sell for four or five hundred yuan, and the expensive ones are sold to more than one thousand yuan. Although the price is higher, they are deeply loved by some consumers. In the comparative test of quality trousers, the low pass rate of famous brand products and the wide range of brands involved make many people feel surprised: so popular brand clothes actually exist many problems such as false fiber content, formaldehyde exceeding standard, excessive pH value, unqualified color fastness and so on.

" Casual pants "Quality gate" leads to "rights protection black hole"

Following the exposure of many brands of casual pants by CCTV, the media in various parts of the country have also conducted relevant tracking reports. However, from the consumer terminal to the manufacturers' response to the "leisure pants quality gate", the sensitive nerve in the clothing and textile industry has not yet been touched.

1. consumers: unknowingly & quot; recognition of chanting. The reporter visited the Zara and G2000 counters of a well-known large store in Ji'nan, and found that there were still a lot of traffic. Even compared with other stores in the whole store, the popularity was more prosperous. The reporter conducted a random enquiry survey of the customers in the Zara store, and found that among the 25 customers interviewed, 16 said they had never seen or heard Zara "quality gate" news. The other 5 customers said they were not new to the Zara quality gate event (originally the quality was not good, the purchase was just the style), while the remaining 4 customers insisted on "believing in Zara's international brand quality" and "casual pants quality gate" was just an example.

Reporters also learned from a Luo Meng counters in Ji'nan, and found that the situation is similar to Zara. Consumer Whether it was originally unknown or concerned about the "casual pants quality gate" incident, it is generally indicated that there is also a lot of frustration about the safety and quality problems of brand clothing.

Tang, who is engaged in sales work at a food additive company, said he had read relevant news from the Internet at the first time after revealing the "quality gate" incident of the casual pants from CCTV's weekly quality report. But I still feel that buying the new summer wear of Luo Meng, "what is the way? I am engaged in sales work, usually wearing business men's clothing. Most of us are 27 or 8 years old men. They are generally in the entrepreneurial stage, and have no conditions and abilities to pursue high quality of life. Although he has exposed the quality and safety problems, he has always been a brand name, much better than a custom made suit in a roadside store.

Miss Yang, 26 years old, a director of an official unit in Hebei, G2000 and Zara, are all the clothes brands she often wears. For the quality gate incident, she said she did not know it beforehand. "Too much. Brands also make such low-level mistakes. If it is wholesale market clothes, quality problems can be forgiven, after all, the price is placed there, and has not made any commitment to quality. But as an international brand like Zara, a garment costs about 4 or 500 cheaper. Most of the small white-collar workers like us earn less than three thousand. Frankly speaking, I am all frugal, I want to buy brand names, that is, the quality of brand clothing is guaranteed! How can we fool around so much? It is hoped that relevant departments can strictly sanction such acts.

2. shopping malls: it's none of our business. On the issue of brand casual pants, the reporter interviewed some expensive and shopping malls in Ji'nan with a customer identity phone. The customer service staff in the mall said that if they bought clothes with quality problems in the shopping mall, they would contact the counters for the first time, or spanfer them directly to the counters. The reporter further inquired how to deal with the customer's dissatisfaction if the counter processing method was made. The customer service personnel said that the shopping center would coordinate from it, but how to further coordinate, the customer service personnel indicated that they should depend on the actual situation, and could not accurately inform them beforehand.

He also interviewed Mr. Wang, who is in charge of the replacement business at a Ginza store in Ji'nan. Mr. Wang bought a casual male jacket in the karma counter of the shopping mall. Because his girlfriend bought it alone the day before yesterday, Mr. Wang did not accompany him, so the purchase of the clothing number was too small. Mr. Wang directly found a counter to handle the replacement business. He said that the clerk told his girlfriend in advance that if the number was not appropriate, he could directly find the counter for other styles, without having to go through the customer service department of the shopping mall. Mr. Wang handled the replacement very smoothly. The shopper said that the number of clothes that Mr. Wang had changed was quite complete. If the style of the purchase was off the shelves or the number was incomplete, Mr. Wang might have to wait for the counter to spanfer the goods from other stores or replace other styles.

Another Miss Zhang who wanted to return her skirt was not so lucky. She bought a brand new summer dress, because of the phenomenon of wire drawing, want to return. But it took a long time to negotiate with the counters, and reluctantly changed one. Miss Zhang said that the disposal plan of the counter was not satisfactory. But it can only be hard to accept, because no matter from time or other considerations, I can not afford to delay. On the other side of the counter, in the name of spanferring goods and waiting for headquarters to reply, let yourself wait for a refund. There was no way to return it immediately. "I have to go to work. I can't afford to lose my job. I just like that dress and I don't want to buy other skirts of his family. It can be regarded as forced consumption to some extent. For other skirts of the same type, because of the quality problem of buying a skirt, there is no mood for affection. Another psychological change is also a shadow. No way, only to recognize it. "

From the example of the above customer repurchase, the shopping mall has played the role of "invisible man" to a large extent. Although the clothes sold are shopping malls, most of the shopping malls are handed over to the counters directly after sale, and the counters are directly handled by customers. No matter whether the way of dealing with counters is reasonable, most of the impressions left by shopping malls to customers are "direct contact with counters, no matter what I do". Customers weigh their time and energy in a variety of ways, and most of them hold a "bad luck" attitude. {page_break}

3.zara: are you crying or not? In the face of casual pants' quality gate 'events, the reactions of the major brands are more intriguing. Zara's tough attitude so far no brand name has given a positive official reply to the casual pants "quality gate" incident, and the so-called insider of some industry personnel that "most of the brands sold in some stores are mostly imitation products" and the news that the same batch of Zara casual pants has escaped the strictly known foreign quality inspection checkpoints are still being sold, which makes the truth of the whole incident seem confusing.

Are the Zara wronged or the big tailed wolf dressed in sheep's clothing? They can only wait for the further eye of justice.

Looking back at the reaction of the parties after the incident. We will find that, no matter the ambiguous attitude of the mall or the collective silence of the brand, the consumers of the quality and safety of the brand casual pants will not get the right protection and protection.