The Growth Of The Seven Wolves Movement In Three Years

The discussion of business model has become a hot topic in the marketing field. We can understand "pattern" in this way: it is an abstraction and sublimation of the experience accumulated by predecessors, and is the experience and summary of solving problems. As long as it is something that repeatedly appears, there may be a certain pattern. Business model is the abstraction and sublimation of business experience. As we know, Jinjiang Model with regional economy as the identification, super girl model with entertainment economy as identification, Gome and Suning mode with electrical channel as identification, Shanda and 9 city mode with it online games as identification, Zara and Baili model with clothing industry chain as identification, etc. 　?

Here, we have the honor to invite Satan, the special consultant of the seven wolf sports strategic research center, Zhang fasong, a well-known Chinese marketing planning expert and consultant of sales and marketing magazine, and LV Zhenzhen, a senior observer of shoes and clothing industry and reporter of southeast morning post, to jointly discuss the business model experience of the seven wolves sports which has achieved an annual sales of 1 billion in three years. ?

Reporter: it's my great honor to invite senior people in the field of shoes and clothing to discuss the topic of business model. For many years, septenaeus has been able to successfully break through from many brands in a short period of five years. Satan must have accumulated a lot of experience. Can you share it with your marketing counterparts? 　　?

Satan: I am very happy to discuss this topic with you. I have seen too many ups and downs in the sports and leisure market, witnessed the miracles and legends of many famous brands, and also paid attention to the vanishing of some brands. It can be said that we are basically witnesses of the "Jinjiang torrent". In fact, a successful business model has three basic characteristics: in the long run, it will undertake certain social responsibilities, and can closely connect the fate of individuals and enterprises with the development of society; From the aspect of operation, it can make enterprises develop continuously and enter into a virtuous game cycle; From the practical point of view, it can quickly copy and bring a lot of experience wealth for more operators. ?

Our seven wolf movement pursues the business model of production and sales separation, with professional marketing system management sales. Sevilla sports products established Senwo Marketing Co., Ltd., which is the channel operation organization of Sevilla sports. It aims to serve terminal business and build an entrepreneurial platform for terminal business. At present, sunward has established more than ten system operation branches set up in major cities in China. As a professional brand service provider, sunward has provided high-quality channel services for more than 2000 terminals in China in a timely and accurate manner. 　　?

Reporter: the analysis of the business model is very sharp. It summarizes the successful business model from three aspects of "managing the world, enlightening people and educating people". Can Mr. Zhang comment on the operation mode of the seven wolves movement? 　　?

Zhang: it's a wonderful model. Separating production from sales and managing sales with professional marketing system not only shares the initiative and advantages of production, but also develops the specialization of sales, which improves the channel competitiveness of seven wolves. After the independent division of labor, it has the advantages of upstream industry compared with the current retailers; Compared with the traditional brand business, it has the advantage of downstream channel. Sports goods companies in Jinjiang rarely have such operations. Seven wolf sports is the first to eat crabs, which is a good innovation. I believe it will have a profound impact on the whole region. 　　?

Satan: Thank you for your praise. In the past two years, CCTV's "win in China" column has given us a lot of enlightenment. The slogan of "inspiring people to light life, entrepreneurship to change destiny" is a concept that the seven wolves movement very much agrees with. Many people who have entrepreneurial ideas are often fettered by various practical factors, lack of appropriate assistance, such as lack of start-up funds, lack of appropriate platform and so on, so as to realize their entrepreneurial dream. It is because of the practical difficulties of the terminal business that the seven wolf movement considered to build a service platform and an entrepreneurial platform for the terminal business. From the perspective of bearing its own social responsibility, it helps the vast number of terminal business operators who are facing entrepreneurial confusion. It uses resources, funds and other ties to start a business together with the terminal business to form a community of interests, so as to make the cake of sports and leisure market bigger, Achieve each other's entrepreneurial dream. 　　

LV Zhenzhen: This is a coincidence. As far as I know, the culture of seven wolves is a kind of culture of entrepreneurs. It has been telling the stories of successful people or those who are on the way to success, the stories of the strong, the stories of struggling and the stories of entrepreneurship. In a sense, the establishment of Senwo system continues the story of the seven wolf fighters. ?

Satan: Yes, Mr. Lu is right! Senwo is the Chinese homonym of the English word setwolves. It is the messenger of inheriting the seven wolf culture. At the same time, we can understand "Senwo" literally: it is not only a forest of wealth, but also a fertile land for entrepreneurship. ?

Note: it is a good idea to build a terminal entrepreneurship platform. What specific support does sunward system have for terminal business startups? ?

Satan: as long as the terminal operators meet the basic cooperation conditions set by sunward, they may have the opportunity to participate in the investment and credit platform of sunworth. Once the cooperation is successful, sunward system will provide capital and resource channels for these terminal entrepreneurs. For example, the terminal business should first have the basic start-up capital and resources, passion for entrepreneurship, advanced management awareness, be able to quickly build a team, and have a strong sense of social responsibility. Under the premise of meeting these preconditions, sunward system will open up the fund credit opportunity for these terminal entrepreneurs, share various resources, quickly supply and transfer goods, support from high-altitude media, and integrated training, Human resource support, etc. ?

Reporter: if sunward system can start a business together with the terminal business, this is also a good model. What benefits can terminal business get from the process of starting a business? ?

Satan: in the process of entrepreneurship and development, terminal business can develop from single store operation to multi store operation, and then develop to build terminal professional retail company with multi brand operation, so as to realize the transformation process from store opening to business to business operation. To a certain extent, the terminal business will also have the opportunity to participate in the sunward system and share the growth opportunities. Sunward system will also rely on many terminal entrepreneurs to create a bigger blue ocean, open a bigger dream, to achieve the ideal state of "managing the world, enlightening and educating people" of Chinese enterprises, and also create its own business model to undertake greater social responsibility and face greater challenges, and also share the economic takeoff of China in the prosperous age. ?

LV Zhenzhen: I am very moved by Satan's words. Sunward should not only build a strong channel operation system, but also make a respectable system. Career habits, I can't help but ask you a question: what strategies does sunward use to fulfill your dream?
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Satan: facing the current market competition pattern, the vast majority of Chinese local enterprises are still difficult to compete with multinational companies. If a strong frontal attack is not favorable, circuitous operations are needed. From the perspective of integration, the successful operation of Zara, H & H in foreign countries and Baili in China has greatly inspired us; From the perspective of terminal operation, Zhejiang Sharp's operation mode also provides us with some experience reference. In the process of constantly exploring the sports and leisure market, sunward system has transformed, modified, perfected and transformed these successful business models. We can sum up these business models as follows: Zara emphasizes "fast", H & H emphasizes "balance", Bailey emphasizes "chain to chain", and sharp emphasizes "end-to-end". Sunward system, which is separated from these excellent business models, emphasizes entrepreneurship, sustainable development, and social responsibility and mutual assistance. To sum up, it is the ideal state of "managing the world, enlightening people and educating people" that we have always emphasized. ?

In the actual operation process, relying on the existing strong channel penetration of sunward system, we can deeply tap the subversive value of the Chinese market, rely on the local market which has not been partitioned by multinational companies as a leverage to leverage the world, and look for the breakthrough of local enterprises from the whole industrial chain (such as downstream channels), Provide a platform for terminal entrepreneurs to realize their own strength and entrepreneurial dream; Through improving the end-to-end integration of the industrial chain to improve the level of enterprise income and profitability, and with the leverage effect of the capital market to enlarge the existing competitive advantages, such as introducing domestic and foreign PE strategic capital investment, making Senwo a fertile land for retailers to start businesses and make the forest of wealth more prosperous. We hope that the entrepreneurs who can come together with sunward will not only focus on the present, but also value the common future and common cause. In this business concept and mode, the terminal is no longer a single store, but a professional retail company. The store is no longer simply purchasing and selling goods, but a corporate operation, and finally expanded into a unified chain system. The circuitous competition strategy embodied in sunward system is a more realistic strategic choice to gradually enhance the competitive position of Chinese local manufacturing enterprises in the global industry. 　　?

Zhang fasong: it still needs long-term efforts for domestic sports brands to go abroad and cope with international market competition. However, it can be foreseen that the seven wolves movement, through the sound operation of Senwo system, can inspire a large number of domestic clothing industry terminal business direction. In the process of vertical integration win-win, three win and even n-win, everyone can get a big piece of cake, that is, to find out how to find a blue ocean in the cruel Red Sea. Obviously, there is another kind of doubt here, that is, if the sunward system can not find enough like-minded people in a short time because of various factors in reality, what should we do? Is it slowing down and gradually accumulating, or is it? ?　　?

Satan: if there are conditions, we should go up if there are no conditions; If there are like-minded people, we will work hand in hand; Not for the time being. We have to do it ourselves! After more than one year's preparation, the company has formed relatively mature retail mode start-up experience. At present, it has reserved relatively complete retail talent echelon from retail general manager to retail specialist, and some talents have participated in the market front line and started the rectification work. This team exists independently and is directly managed by the head office and operates without regional authorization. Since 2010, self competition has been introduced in weak areas. The retail team will integrate the company's capital, talents, commodities and other advantageous resources to directly leverage the regional market. The survival of the fittest is a cruel evolutionary law and the key driving force for self-improvement of the seven wolves movement. 　　

Zhang fasong: with the successful operation of the direct retail system and the reverse promotion of the mode upgrading of the whole sunward system, this is indeed a double comprehensive measure that can not miss the opportunity to start but also take into account the overall situation. 　　?

Postscript: we are very excited by this interview. We are very happy to see that the excellent sporting goods in China can establish the business model on the basis of social responsibility, and truly achieve the ideal state of "managing the world, enlightening people and educating people". The business model is actually the first to eat crabs. In this era of big fish eating small fish, fast fish eating slow fish, who is the first to eat crabs will have the first opportunity. In this issue, we have seen the courage and skill of "wolf" eating "crab". Thanks for the wonderful sharing of Satan in sunward system and the wonderful comments made by Mr. Zhang fasong and Mr. Lu Zhenzhen.