In The 13 Year, Dalian Went To The International Platform.
In early 2009,
Chinese brand
"Operation center" in Beijing's top CBD core area Beijing Jian Wai SOHO expansion curtain, stunning appearance.
This is Si Fan from Dalian.
clothing
After many twists and turns, the dress limited company has been relocated many times, and has been rebuilt and expanded: the office area with a total area of nearly 500 square meters is set up extremely rich.
fashion
An independent office area and conference room, and direct support for terminal sales.
clothing
Display sample room, logistics turnover warehouse, and prepare professional plate making viewing room for designers working in Beijing.
Under the rampant financial crisis, many brands cut costs, cut salaries and cut salaries for the sake of business pressure. Some even moved the business center out of Beijing. Zhou Yan chose to invest huge sums in this special period.
fashion
The atmosphere can provide a good workspace for the recruitment of composite brand management talents and design talents worldwide, so as to ensure that we improve the knowledge structure of the management team and achieve the strategic vision of competing with the international brands in a brand new, international way of thinking and operation.
This move fully demonstrates the thinking of China.
clothing
Market confidence and brand belief continue to show the calm and calm of national brands in the face of market turmoil.
Think and serve the brand operation of LVMH group.
Originality
The director has worked together to create multiple roles for different living scenes of the same guest group, jointly organized by China, Italy, France and other international designers.
It is precisely because of the brand's high-end conception and rich brand culture connotation that it will leave great room for the development of the brand in the future for a long time.
In the early days of its founding, many enterprises were still doing it.
clothing
At the time of OEM processing, he completely abandoned the management mode of ordinary marketing, and came out with a clear and clear brand image, striving to "sing" and "sing" the national characteristics and temperament on the spirit and connotation.
After more than ten years of cultural precipitation, the brand centered management system has been constantly deepening the connotation of brand culture value in the development, and gradually forming a senior brand with distinctive brand personality.
Women's wear
Brand.
In the first three quarters of 2009, the investment in brand promotion increased by 30% compared with 2008, and also increased by 35% compared with 2008 sales.
It has won more and more fans in the business circle and market.
Thinking from the beginning of the vision is long-term, not limited to a certain part, firmly believe that only first-class products have first-class brand, as she always adhere to the purpose: do not seek 100 enterprises, but a hundred years of business.
This insistence also made her give up a lot of immediate interests. Although the road of brand promotion has gone through some hardships, it has been very solid.
Even in the downturn of the clothing market, all of them adhere to the principle of "no discount", and thus bear tremendous pressure from the surrounding brands and shopping malls.
It is precisely because of this unremitting insistence that under the control of the idea of "sales as capital", the market coverage of Dalian has been expanded from northeast to northwest, East China, central China, North China and southwest Kunming and Xinjiang in a short span of years.
Since 2010, he has been distributing points in the Pearl River Delta.
At that time, its sales outlets will spread throughout the motherland.
At present, there are nine branches in the country, which directly carry out market operation and try to pform from brand orientation to consumer orientation.
Brand internationalization is the only way for the future development of Chinese original brands.
In Zhou Yan's view, China's original brand is still in the process of experiencing the world. The key lies in whether the brand's internal quality has the nuclear power of the international brand.
She firmly believes that the "thinking" that has gone through 13 years of ups and downs has been on the platform of dialogue with international brands. "We are making the future, not the present."
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