• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Shoe Companies Look For Celebrities To Speak Up

    2010/2/11 15:25:00 58

    Star effect is a common phenomenon in our commercial society at present.

    Compared with the early propaganda of products, shrewd business operation has long been found that choosing a spokesperson who has a good public image in the society to promote is often more effective than direct publicity. Therefore, businessmen today pay much attention to the star effect in their brand image.


    This phenomenon, though appearing late in the footwear industry, is threatening.

    On the one hand is the strong combination of big international brands and first-line superstars, on the one hand is the high-profile cooperation between local enterprises and various artists.

    Especially in the sports footwear industry, there was once a wave of celebrity endorsements.

    But ask celebrities to speak for others, pay attention to a lot of problems, otherwise they will backfire.


    The choice of celebrity endorsement is very important.


    Shoe companies can choose just red stars, just as red stars often give consumers an illusion: the celebrity endorsement brand is also right red.

    The brand is invisible and borrows the influence of the stars.

    If some shoe companies say that choosing the right star is the best, but the price is too high, then we must find the star who is in the ascendant trend.

    This can be used to sign stars at a lower price.


    Shark swam to China in 2006 and signed a contract with Lining for 5 years.

    Whether he is O'neal's head or his reputation at that time, he can be described as a heavyweight.

    This endorsement attracted many fans at the same time, expecting the sharks to come to China several times or to launch several eyeball exploding shoes.

    But unfortunately, nothing seems to have happened.

    After the signing of the shark, there was not much excitement, except for occasional advertisements in which he saw Tai Chi.

    And after that, O'neal, like the stock market, went down all the way, and the endorsement seemed to be fading away.


    PEAK is looking for Battier to speak. He has to have a unique vision. His role as an indispensable player in the team makes his endorsement highly stable, plus good temperament and off court image.


    Find celebrity endorsements.


    The brand and products should match the stars, and ask the stars to speak for themselves. It is only that people want to connect the stars with the products consciously, so that the products can get attention and drive the sales volume.


    Since Anta discovered Scola in his eyes, his performance has been skyrocketing as if he were a rocket.

    Wearing Anta's specially designed scolape basketball shoes, he played the standard forward data in the first season of NBA.

    The national team is also in the ascendant, even the position of Ginobili's eldest brother will soon be left to him.

    At the Beijing Olympic Games, Scola also earned popularity and eyeballs for himself and endorsement brands.

    Anta also introduced Scola2Pe basketball shoes in a timely manner, and the two sides had a tacit understanding.


    Sports stars have great potential in advertising.

    Shoemaker understands that sports stars represent the sun and healthy image.

    Therefore, in some advertisements of sporting goods, their appearance will appear more frequently.

    In particular, the sports stars with wide influence in NBA are also the objects that modern sports brand shoes attach importance to. If you speak to them, you will get a lot of attention groups.

    This is bound to be a lot of benefits, so businesses do not care how much endorsement fee to sign, they will dig deeper into the commercial value of stars.


    • Related reading

    鞋企奧康相信中國反傾銷案會贏

    Shoe Express
    |
    2010/2/11 15:24:00
    24

    AOKANG Believes That China'S Anti-Dumping Case Will Win.

    Shoe Express
    |
    2010/2/11 15:24:00
    31

    Guangdong Is Heavily Influenced By Anti-Dumping, And Guangdong Shoe Enterprises Are Set Up To Deal With &Nbsp.

    Shoe Express
    |
    2010/2/11 15:23:00
    36

    Quanzhou Shoe Enterprises Gradually Change From Brand Concept To Bid Concept.

    Shoe Express
    |
    2010/2/11 15:23:00
    33

    Wenzhou Shoe Enterprises, EU Frustrated, Fought In North American Market

    Shoe Express
    |
    2010/2/11 15:21:00
    21
    Read the next article

    India Set Up Expert Group To Help Leather Supply Value Added Products

    India set up expert group to help leather supply value added products

    主站蜘蛛池模板: 免费va人成视频网站全| 大胸美女放网站| 国产suv精品一区二区33| 久久电影网午夜鲁丝片免费| 久久精品99视频| 国产在线一卡二卡| 电影在线观看视频| 天天躁日日躁狠狠躁| 伊人这里只有精品| aⅴ一区二区三区无卡无码| 狼人久蕉在线播放| 国产高清自拍视频| 亚洲日本一区二区三区在线不卡| 一级做a爰片久久毛片16| 美女张开双腿让男生捅| 性欧美高清come| 免费国内精品久久久久影院| japonensisjava野外vt| 精品爆乳一区二区三区无码av| 日韩中文字幕高清在线专区 | 中文字幕乱码人妻无码久久| 国产高清精品入口91| 日本黄页网站免费大全| 国产一级一片免费播放| 七次郎在线视频观看精品| 看AV免费毛片手机播放| 图片区日韩欧美亚洲| 亚洲午夜久久久影院| 黄色一级视频欧美| 成年午夜无码av片在线观看 | 久久精品无码一区二区三区不卡| 韩国三级在线视频| 成人字幕网视频在线观看| 人妻精品无码一区二区三区| 91制片厂果冻传媒白晶晶| 杨玉环三级dvd| 国产欧美日韩精品高清二区综合区| 久久精品国产四虎| 美女大黄三级视频在线观看| 天天插天天操天天射| 亚洲午夜精品久久久久久浪潮|