Shoe Companies Look For Celebrities To Speak Up

Star effect is a common phenomenon in our commercial society at present.

Compared with the early propaganda of products, shrewd business operation has long been found that choosing a spokesperson who has a good public image in the society to promote is often more effective than direct publicity. Therefore, businessmen today pay much attention to the star effect in their brand image.

This phenomenon, though appearing late in the footwear industry, is threatening.

On the one hand is the strong combination of big international brands and first-line superstars, on the one hand is the high-profile cooperation between local enterprises and various artists.

Especially in the sports footwear industry, there was once a wave of celebrity endorsements.

But ask celebrities to speak for others, pay attention to a lot of problems, otherwise they will backfire.

The choice of celebrity endorsement is very important.

Shoe companies can choose just red stars, just as red stars often give consumers an illusion: the celebrity endorsement brand is also right red.

The brand is invisible and borrows the influence of the stars.

If some shoe companies say that choosing the right star is the best, but the price is too high, then we must find the star who is in the ascendant trend.

This can be used to sign stars at a lower price.

Shark swam to China in 2006 and signed a contract with Lining for 5 years.

Whether he is O'neal's head or his reputation at that time, he can be described as a heavyweight.

This endorsement attracted many fans at the same time, expecting the sharks to come to China several times or to launch several eyeball exploding shoes.

But unfortunately, nothing seems to have happened.

After the signing of the shark, there was not much excitement, except for occasional advertisements in which he saw Tai Chi.

And after that, O'neal, like the stock market, went down all the way, and the endorsement seemed to be fading away.

PEAK is looking for Battier to speak. He has to have a unique vision. His role as an indispensable player in the team makes his endorsement highly stable, plus good temperament and off court image.

Find celebrity endorsements.

The brand and products should match the stars, and ask the stars to speak for themselves. It is only that people want to connect the stars with the products consciously, so that the products can get attention and drive the sales volume.

Since Anta discovered Scola in his eyes, his performance has been skyrocketing as if he were a rocket.

Wearing Anta's specially designed scolape basketball shoes, he played the standard forward data in the first season of NBA.

The national team is also in the ascendant, even the position of Ginobili's eldest brother will soon be left to him.

At the Beijing Olympic Games, Scola also earned popularity and eyeballs for himself and endorsement brands.

Anta also introduced Scola2Pe basketball shoes in a timely manner, and the two sides had a tacit understanding.

Sports stars have great potential in advertising.

Shoemaker understands that sports stars represent the sun and healthy image.

Therefore, in some advertisements of sporting goods, their appearance will appear more frequently.

In particular, the sports stars with wide influence in NBA are also the objects that modern sports brand shoes attach importance to. If you speak to them, you will get a lot of attention groups.

This is bound to be a lot of benefits, so businesses do not care how much endorsement fee to sign, they will dig deeper into the commercial value of stars.