Lady Ting Ting, Chairman Of Youyou Dress, Should Have Emotional Clothes.

Lovers wear, lovers: 1; clothes, the clothes worn by both lovers can be the same, or they can be a pair of costumes expressing lovers' love.

Love is the eternal theme. Love needs to be managed with heart. Love needs to be expressed.

Lovers' clothing is not just two identical clothes, but a link to promote emotional exchanges between lovers.

Lovers' costume is one of the popular styles of clothing popular among lovers nowadays. Couples wearing two pairs of costumes can promote the sweetness of love.

Despite the booming market demand of lovers' clothing in recent years, there are not many companies that focus on making lovers' costumes. Dongguan youyou Garments Co., Ltd. is a company that concentrating on emotional clothing.

Dongguan youyou Garments Co., Ltd. was founded in 1998 by Ms. Ting Ting, formerly known as "Guangzhou youyou quality lovers Clothing Co., Ltd.". It is a modern fashion lovers company with independent design, production and sales.

In order to cooperate with the company's steady and rapid development, in 2006, the company moved from Guangzhou to Humen, a famous clothing city.

The company has a good office environment, its subordinate factories are more than 60 thousand square meters, its staff number is over 2000, and has first-class production capacity.

The clue of lovers' brand

Before 1998, youyou Garments Co., Ltd. was engaged in wholesale clothing business.

Madam Ting Ting, chairman of the board of directors, said: "at that time, most of the garment enterprises in China were processing the brands of foreign enterprises. Under such circumstances, foreign businessmen could only obey their orders for foreign orders."

This is the early stage of garment processing industry in China. Foreign factories are responsible for the production.

This mode is controlled by people everywhere, so it is difficult for enterprises to seek long-term development.

She thought at the time: "enterprises can not always be led by the nose, so they decided to pform the company from wholesale to brand monopoly."

Youyou brand store

"At the beginning of the pformation, faced with many difficulties, especially in the market positioning, I don't know what brand to do," said Ms. ting.

In order to find the way of development of the company, Ms Ting often visited the market in various countries.

She went to many places. After arriving in Korea, there was a great difference between the culture of lovers and our country. Korean lovers paid more attention to romantic pursuit of love.

Can China learn from this development model?

The answer is yes.

At that time, there was a big gap in the clothing market of our country's lovers culture. The culture that the clothing itself endowed was rather short, and the clothes were subdivided, so everyone could wear clothes back.

Therefore, the business opportunities of lovers' cultural clothing are enormous.

Friends plus lovers

Youyou clothing company founded the "youyou lovers" brand in 1998.

In 2008, the company introduced new investment companies and established France youyou International Group Co., Ltd.

The styles of youyou lovers are fashion, romance and lovers.

On the basis of fashion, add romance and lovers culture.

This is very appropriate to the age positioning of the brand consumer group, dominated by young men and women dominated by the age of 25.

This group of people in pursuit of fashion at the same time, there are romantic and persistent personality emotional aspirations.

Since the establishment of the brand, the design concept of youyou Lovers has come from the European romantic love concept of France, which is constantly seeking the limits of the physical and mental love, whether it is the wild love, the sweetness of lovesickness or the romance of falling in love.

The brand pursued the French format. Youyou clothing company invited the French designer CYUEDELABRIOLLE as the brand design director of the company, responsible for the brand clothing design.

Endow friends with vitality

Youyou lovers rely on the unique design style and strong emotional appeal theme, take lovers as the object of consumption, advocate love culture, guide fashion consumption, and carefully create lovers' brands belonging to China for lovers who are keen on spending money.

When something is endowed with vitality, it is no longer a simple thing, but a manifestation of culture.

Culture is the mark of people's mind. When a culture is deposited in people's minds, it will remain in the brain forever.

Just like when people talk about the fast food culture in the United States, they think of KFC, McDonald's and pizza hut for the first time.

Mrs. Ting is giving emotional culture to the vitality of her "good friend couple" clothing. Her orientation for lovers' clothing is a bridge between men and women to communicate with each other.

During her studies abroad, she found that foreign lovers' culture was full of love language.

Lovers in love can give gifts to UULovers as a gift, not just a gift, but a manifestation of love, conveying the feelings of both sides.

For the domestic couple's clothing market, Ms. Ting believes that it is not yet fully mature, especially in clothing culture, and there are few lovers' clothing stores.

The best way to make clothes is not to sell products, but to sell culture.

And the good friend clothing is also going to develop in this direction.

The brand slogan of "youyou lovers" is: "love is for you and me."

Brand store style design is the interpretation of the cultural image of youyou lovers.

In the past, most of the lovers' clothing enterprises focused on products, not culture.

The consumer buys nothing but the product.

While the enterprises pay attention to the culture of the brand, consumers are also influenced by their culture when they buy products, and convey a culture.

It not only deepens consumer's recognition of brand, but also increases brand value.

Under the financial crisis, people pay more attention to the return of the family, return to nature, and appeal to feelings more and more.

This year, the development of "youyou" clothing has developed faster and better. The coming of the crisis has brought the opportunity for enterprises to develop.

The reason why I can achieve such a good result is largely due to the clear positioning of "youyou lovers". In the vast clothing market, we can subdivide the market to our own development.

To achieve "industry specializing", to kill a road of their own.

In the near future, there will be more and more enterprises for couples' clothing, and the pressure of competition will also increase.

Clothing can imitate, but people can not imitate.

Mrs. Ting's unique love for lovers' clothes is imitated by others.

Under the leadership of her, the "good friend couple" dress will be pushed to a new height.

The development course of "good friend couple"

In 1998, Mrs. Ting set up Guangzhou youyou quality Co., Ltd., and founded the "youyou lovers" brand. The first one put the European romantic love concept into the costume, which injected the soul and charm of love into the costume.

In 2002, the "youyou couple" brand was successfully signed with the French designer, Mr. CYUEDELABRIOLLE, introducing the CIS image system, adjusting the brand positioning, and appointing Mr. CYUEDELABRIOLLE as the brand design director of the company.

In 2005, "youyou lovers" won the honor of famous brand products in China and implemented the strategy of franchising in the whole country.

In 2006, "youyou lovers" won the honor of famous Chinese brands. At the end of the same year, the company set up marketing centers in Humen, a famous clothing city famous for its clothing both at home and abroad.

Guangdong province achieves the regular operation of provincial regional management, and 80% of the shops are located in the bustling market of the local market, which is a higher level for the "youyou lovers" monopoly business.

In 2007, the company changed its name to "Dongguan youyou Garments Co., Ltd.", reintegrating the resources of leisure bases, and building modern standard factory buildings, aiming to achieve the expansion of industrial scale.

In 2008, the company introduced a new investment company to set up France youyou International Group Co., Ltd.

The brand value has been raised again and gradually developed towards a mature and healthy development road.

The company adheres to the spirit of "creating famous brands, beautifying human life and meeting the needs of the market". The "good friends and lovers" are working together to build up the "best friend couple" as the first couple brand in China with the overwhelming momentum and the eight party resources.

In 2009, "good friend lovers" joined hands with "happy male voice" Wei Chen as spokesperson for their brand image.