Famous Agents Talk About The Ecological Balance Of Footwear Industry Chain

agent

Businessmen play a positive role.

　　杰豪廣州分公司總經(jīng)理 徐建生  

This year, we mainly focus on the work of "China Red Star project" proposed by the head office.

First of all, our Guangzhou branch has readjusted the company's organizational structure, improved the functions of the Ministry of commodity and marketing, set up marketing personnel and market supervision, and managed to track and manage men's shoes, women's shoes and leather goods.

In addition, we re plan the areas under control and strive to establish a number of "star areas" and extend their management methods to the various branches of the Guangzhou market for reference and progress together.

Driven by many new initiatives, in 2009, as a tough year for Guangzhou branch, the turnover increased by 40% over the same period last year. We have explored a distinctive and efficient marketing management mode, which will be fully promoted next year under the jurisdiction of the region.

In August, we opened second flagship stores in Guangzhou, Heyuan, with an area of more than 90 square meters. We plan to open 3 stores in Heyuan next year. We have initially completed 3 flagship stores in the Sihui market, and are also working with some customers in Maoming, western Guangdong and other regions.

These achievements have strengthened our determination to make the Guangzhou market stronger and bigger.

In 2010, we will do a good job in the management of franchised chain stores. We will intensify our efforts in developing large department stores and strive to seek more and better partners on the basis of the current 20 stores.

Although we were hit by the financial turmoil in 2009, what year did the market remain calm?

Fierce competition is always happening, but the shoe industry in China is still making rapid progress. Besides, as a necessities of daily life, the demand for steel in the market will always exist and will continue to expand.

This year, we have undergone three major changes. First, we need to carry out confidence in the battle to enhance the confidence of dealers in resisting market risks and enhancing their fighting capacity. Two, we take the strategy of going global and take advantage of the unwavering position of Sichuan to occupy Chongqing, Shanghai, Hebei and other markets. The fact is that the more the market is in crisis, the more explosive the market will be. The three is to adjust the market tactics, adhere to the market oriented terminal sales strategy, profit from the price, and replace the single profit market with the scale market.

As early as the beginning of this year, we put forward the annual strategic slogan of "myth 09, 09 becoming potential", and created the myth of industry in 2009.

And we did, the company's performance doubled on the basis of last year, the market is expanding, and the workforce and terminal construction are improving.

Therefore, I believe that the Sichuan market can make rapid progress. Confidence is particularly important. We firmly believe that we can do better. In addition, we will continue to move forward with a bold decision and pragmatic spirit. We hope to create another industry myth in 2010 and truly become the endorsement brand of the industry regional market.

2009 is crucial to the development of women's shoes.

First, our original "third generation of women's shoes monopoly mode" has been basically mature, which has been widely recognized by investors, and has attracted the attention of the whole nation. Two, this year is the 8th anniversary of the company's establishment. On the anniversary of the anniversary, the company moved out.

Although the targets are over fulfilled, many women's shoes enterprises in Chengdu still take a wait-and-see attitude towards Click's business model. The industry can not form a cluster advantage, which is a pity.

As for 2010, we should develop at least five provincial markets in addition to stabilizing the five provinces in the southwest and carry out replication of existing business models.

I hope that next year, more industry colleagues will pay attention to Ke Ke, participate in our business mode, and jointly promote the development of the industry, especially the development of Southwest women's shoes.

This year, we will try our best to

This year, we launched two innovative initiatives and made some achievements.

First of all, according to the company's strategic objectives, we should take the brand chain Monopoly line, open stores in the first tier business circles in Guangzhou, enhance the brand influence and the confidence of dealers. Secondly, we will try to manage women's shoes.

In the overall market downturn, we have completed the goals set by the company, and improved the R & D and quality level of products, and enhanced the reputation of customers and consumers to the brand. These are all gains in 2009.

In 2010, we will continue to take the brand franchised monopoly line, increase investment and key management in key markets, and gradually deepen the Guangdong market and make it stronger and bigger.

The market is weak and the competition is fierce. But Augustus's market in Sichuan still achieves the growth rate of 20%-30%. We have adjusted the operation train of thought according to the current situation and market situation of the brand development: strengthening the daily management of the terminal outlets while enhancing the laying of the outlets, increasing the profit growth by raising the efficiency of the single store, paying attention to the inventory structure and clearing up the stock rationally.

The specific operation mainly focuses on three aspects: first, consolidate the old customers, strengthen the correct attitude towards the dealers, re organize their business concepts and operation modes, enhance the competitiveness of the regional market; two, increase the efforts to support the outstanding customers, and enhance the image and market share of the shop on the basis of stable sales; three, improve the "survival rate" of the shops, so as to ensure that "customers earn money" as the purpose, visit the shops regularly, understand the market operation and the operation of the stores, and find out the crux of the problem in time, and solve them.

The development strategy in 2010 was mainly focused on the establishment of self run stores, the maintenance of terminal outlets and the development of some blank markets.

At present, we are busy with the opening of our own stores. We expect to open 10 self operated stores in the gold port of the advantageous area next year to further promote and develop the brand.