Detailed Description Of Clothing Store's Seasonal Display Techniques

Although fashion apparel and apparel retail industry is oriented by changing trends, a clearer "calendar" is the replacement of seasons in spring, summer, autumn and winter.

The key function of commodity display in clothing store changing season is how to deliver product's business information quickly and effectively.

When the commodity is changing season, the main task of store display is to spread the following three information to customers.

1. the consumption season will change (indicating that customers may need seasonal clothing).

2. brand new products to the store (recommended theme goods Series).

3. consumption trends in the new season (guided style / fabric / color / theme design / style consumption trend).

Commodity display is divided into window display and freight yard display in the conventional physical area division. These two basic design areas undertake different missions in the season changing period, and there is a relationship of undertaking and interaction.

Among them, the main purpose of window display is to pmit one-way information, while the display of goods yard is mainly the purchase of customers.

If the task of store season display is divided into two parts, window and freight yard, the two will have different functions.

Seasonal changes look at shop windows

Seasonal fashion signals the fashion consumer goods market, and seasonal signals also signifies competition.

Trend oriented businesses can often pmit seasonal information faster than natural time.

The influence of seasonal changes on human basic social behavior has been getting smaller and smaller. However, the season's influence on clothing retailing time is still significant.

Designers and buyers of fashion Brand Company still keep their schedules in season.

In the leading fashion companies, brand managers, designers and buyers will still arrange work plans on the basis of seasons. The visual image Department will first consider seasonal time factors in developing visual merchandising plans.

The advance of seasonal display shows that real fashion goods always take the lead in seasonal changes.

Soon after the snowy new year, customers can feel the fashion trend of spring fashion in the window of Paris famous shop street.

Fashion tends to be ahead of fashion, and the season of the fashion industry often takes the lead in the natural season.

Taking the natural season as a reference, the preview of the next season's commodity popularity reflects the brand's guiding ability and confidence in the fashion trend, and it will first establish a leading image before the rush hour of the window shopping.

Window changing plants

The design idea of the window changing theme can give priority to the combination of commodity and seasonal properties.

The choice of props gives priority to plants that are most sensitive to seasonal changes in nature.

The most common plant props are flowers and trees, and because they are small and easy to design and handle, they are more suitable for use in window changing seasons.

The use of large arbor props must be changed in order to solve the problem of volume.

On the choice of plant props, display designers must have some basic knowledge of Botany. For example, what are the flowers with season as the growth cycle?

What are the trees?

Where are the corresponding areas where flowers and trees grow and migrate?

With these information in mind, appropriate plant props can be used in a suitable fashion brand shop window in the corresponding season.

In the form design of props.

Display designers must consider enforceability.

Not all natural plants can be presented in a limited display window, but Chen's design wisdom can solve this problem.

For small and convenient plants, real props can be used. This is also the best design.

For larger size and difficult purchase of plant props, the display window can be changed through artistic simulation conversion.

KOOKAI brand flowerpots woven with wild flowers and dried vine props, skillfully deduces the seasonal pition information from winter to spring.

The contrast between the green color of the plant and the color of the commodity highlights the harmony of the main characters.

Stella Luna's "backyard" theme design uses all the highly simulated flowers. In order to produce a more realistic "garden" effect, the designer specially bought the corresponding fragrances, requiring the shop staff to spray daily before opening the shop. The seasonal information hints clearly that the image of the protagonist is set up, creating a beautiful shopping atmosphere, and the hearts of female customers.

Combination of freight yard and season change

From window to freight yard, customers travel through vision to travel from dream to reality.

If the window changing theme of the window is full of romanticism, then, for commercial reason, the display of freight yard must be centered on realism. C? C highlights the main theme of the new season.

The guiding area of the shop and the goods in the background area of the window must be combined with the theme and the theme of the shop window.

A headache for businesses during the season is the replacement of new and old goods.

It is often over season that goods are not allowed to give up the main selling position.

One of the promotional functions of commodities is to increase the turnover rate of the whole store through the turnover of the merchandise mix, and to sell different main commodity series at different times, so that all the merchandising roles in the sales plan should have the opportunity to play the leading role.

When changing seasons, new products should be planned out at different times, and will replace all over season products with time.

Seasonal products will also consider seasonal product pition when designing and developing products. At this time, the products should not be rushed out of the sales stage. First, when the theme change of the window is replaced, the guiding area and the window combination area will be allowed to be pferred to the new season products.

When a sports fashion brand makes a series of seasonal changes in summer, the navigation products in summer will be launched in the main window of the open entrance window with the form of the guide platform. The most recent panel wall shelves will display the same series of thematic products, and deliver the strong new season product theme information through the theme series cargo area combination.

Inside the cargo yard, there are pitional spring based products.

Seasonal change of products

The final purpose of the window design and the design of the cargo area is still the core task of visual merchandising. C? C achieves sales.

In the face of the design of the season theme display, the ultimate attention and attention must be pferred to the merchandise recommended by the merchants.

If we combine the (A.I.D.C.A) purchase rule to analyze the function of seasonal theme information pmission, we can find out the essential content of the season changing display at a glance.

How can all efforts be ultimately attributed to the product itself?

The key is from the window to season theme design and the arrival area combination. Finally, the visual logic direction of the main product should be clear and clear.

If you can do the same series of goods with the corresponding visual theme area, you can focus your attention on this topic.

The seasonal attributes of clothing products are different seasons and different styles and colors. The style and color characteristics are the basis of actual display.

The easy to remember principle is that there are only 1-2 spectators who focus on each stage on the stage, and only 1-2 customers are preoccupied with each effective purchase view.

Large view (shelf group or wall) to see color, small view (wall or shelf part) look at the style.

The method of store season display design is to use props and reasonable partitions skillfully. It can be planned through the theme interpretation of the window season, the theme season of the goods season, and the ideas recommended by the protagonists in the commodity season. We should pay attention to the specific operation and implementation mode in each link, and achieve the unified organic connection of the theme as a whole, and arrange the sequence and steps of the commodity performance according to the time and space, so that we can achieve a balanced product pition and new sales promotion in the limited season change time.