How To Use Potential Marketing In New Home Stores

Everyone is full of expectations, but small shops are not big supermarkets, not big stores, so the opening of small shops is based on borrowing opportunities rather than momentum. If this is clear, it will not waste energy, waste financial resources and do some unnecessary things.

Generally speaking, the opening of a small shop can achieve the following results:

Decoration for the opening ceremony

Many shops during the decoration period of sales promotion is a blank, ten days of decoration period, people at the door of the shop, wasted, in fact, this time can make a prominent big inkjet, a temporary advertising, not much cost, one hundred yuan more points can be, advertising content can be the opening of the brand image promotion, also can be a shop promotion, and a way to save money is to pull a scroll, write "how many days from a certain store open", is also good, causing customers' expectations and curiosity, for the upcoming opening up. 　

In addition, the production of exquisite recruitment advertisements is also a good opportunity to publicize the brand. Many stores simply write two words or several recruitment requirements, because opening shops will necessarily involve recruiting and purchasing personnel. The exquisite recruitment advertisements sometimes have much more significance than the recruitment itself, playing a very good publicity role. In fact, we also saw some companies in the newspaper through the full page of the recruitment advertisements to show the strength of the company, the same reason is the same.

Take the weekend to start business.

Can not believe what auspicious day, but the choice of opening time is very important, as far as possible to the largest number of customers, causing a sensation, usually on Friday and Saturday opening is the best, because the two days of the week are the two most people shopping feeling, and also the most time for people to flow; customers have a crowd mentality, like lively, like many people. Some shopkeepers say well, no matter how much performance they have made today, it is comfortable to watch more people.

The atmosphere is opening up.

The opening must have the atmosphere of opening up. Let the customers know that you are in the new business. I do not approve of any fireworks. But we must try to make some blue flowers. There are at least eight, too few, no atmosphere, and of course, if conditions permit, there can be arches. Some people will make bands. In fact, there is no need, just like fireworks, it looks vulgar and unmatched. The opening of the atmosphere is to increase the rate of entering shops. Besides, music is also very important, and it must be dynamic music. The storefront without music is terrible. When you are trying to stop the music, people's voices will soon become apparent. Everyone will suddenly be at a loss. The sound of music will cover up the noise of the people. At the same time, it will also increase the sense of security of the customers. The quiet shop makes the female customers feel insecure and is not conducive to relaxing the mood.

Promoting sales through marketing

Because of the habit of long-term development, if there are no sales promotions and so on, customers will not adapt. In fact, it is not the value of selling goods, nor is it required to make profits.

Some shops start business promotion is to handle platinum cards, because some white gold cards are very special and exquisite, and they are usually not seen in the market. Girls like it at first sight, especially on the back. There are three lines of characters. Who has seen who is happy: "I would like to send this card to women who are successful women fashion girls with femininity", and all women can be seated.

Moreover, the promotion of platinum cards is not the same as the general sale and discounts, and the discount is one-time, and the gift of platinum card can increase the stickiness of customers and encourage customers to repurchase for the two time. Of course, if it is an ordinary VIP card, there is no such magical effect. A lot of people throw it away, but the platinum card of new decoration is different, because she is not only a card, but also a handicraft, which has the value of collection, and the girl can not bear it. This is also the first consideration when making the platinum card first, so the cost is not cheap, which is about four or five times that of the general VIP card.

When making many VIP cards, many shops are concerned about how much discount they have, and some ridiculous explanation rights. We focus on the technological collectors of cards, and expound the VIP card from a deeper level. This is our original creation.

Taking commodities as opening ceremony

New stores open, customers enter stores, customers are fresh, and we have to let customers have shopping experience; when customers have a shopping experience in the shop, next time, there will be a sense of familiarity, and the next time they will feel relaxed, that is why we like to be familiar with haircut.

The barber shop does not change places every time. 　

In addition, when customers choose the first item, they will greatly increase the desire to buy other products; that is why we went to the supermarket just to buy a bottle of shampoo, and finally came back with a lot of things.

Therefore, it is very necessary to prepare some cheap and fine products that everyone can buy, not many, and a lot of goods. For example, supermarkets often use eggs, washing powder and cooking oil as such goods; when the new ornaments shop is open, they always prepare some small earrings, small rings, Nail Polish and so on.