Taobao's Experience And Lessons

Gender: Female

Age: 27

Education: Bachelor degree

Location: Beijing

Name of shop: poor ladies

Business category: creative home

Seller reputation: three hearts

Hello everyone, I am a new shopkeeper who has just opened a shop for 20 days. Starting from July this year, we started deploying online stores. In July 20th, the store started planning, and now it has opened for more than twenty days. It has received 50 acclaim, three hearts, and I have been fighting for 20 days.

Illustration: now I share with you the successful experience, shortcomings and lessons of my own business.

First, newcomers should find products that suit themselves.

I am inexperienced because I am a new seller. When I was on the shelves, I was more conservative. I followed several principles:

The first is: electric and electronic products are not up because they are afraid of accidents in use or unexplained damage.

Second: the size of the product is not up, because fear of improper size, resulting in customer dissatisfaction.

Third: health products are not good, because this effect is not good assessment, also afraid of some unclear explanation.

Fourth: in the mail, fragile, easily deformed products do not, fear of complaints. Lost money, broke credibility.

Based on the above reasons and my usual personal love for home furnishing pieces, I chose the product of creative home with some funny toys. I made a simple survey with my friends and colleagues and several netizens before I got on the shelves, and the other side basically accepted my product. (hee hee ~ drying several pieces of baby)

Here we must mention to our shopkeeper.

1. There are not many kinds of products: many products will feel that they are not professional enough, and customers are not easy to remember. There is a sense of miscellaneous shop goods. In addition, if there are many kinds of things, the shopkeeper will not be able to manage well from energy.

2. find a good source of purchase to ensure price advantage: (Taobao spells service, spell price, fight Marketing).

In fact, this is my lesson. I found the first product and the price is relatively high. Several customers who want to buy the group have slipped away. I feel very sorry, but at the same time, I began to make great efforts to find product manufacturers. Finally, I found second products in about two weeks, compared with the price advantage.

Illustration: two, there must be a good shop name:

Some shopkeeper simply does not have the shop name, only uses the product name or the product characteristic instead of the pearl bracelet, or the girl T-shirt and so on. Such a shop name that can not be called a shop name will have several problems: first, it is not easy to be searched by buyers. Second, even if customers find you, it is not easy to remember you, and third, it is difficult to form their own brand effect.

The principle of my shop name is to fit in with the product, so that buyers can remember and highlight their own style. My shop name has been repeated four times, and finally it is decided to be a poor girl now. I started using my commonly used net name: autumn fairy tale, with a few days feeling no characteristics. One more: I love Sao: I found many more names, and relatively plain. The third name is: a flowering tree. There are more names, and I have never found the corresponding store style to match this name.

When I opened the shop for two weeks, I suddenly came to an inspiration called "the worst ladies." I believe friends will never forget. Second: failure and homophonic BUY can be understood as Amoy or purchase. Third I sell home products, mostly with MM customers. That is also consistent with the mood of the defeated ladies. So it feels like heaven helps me too. This name really helped me raise a lot of popularity. Many customers will find me because of this shop name.

When it comes to the name, add a little episode: share the names and advertising words you gave to your friends the other day.

True water has no fragrance (perfume shop)

Taoranting Park (ceramic shop)

XX skirt dies, ghost is also romantic: (skirt shop) Note: XX represents brand.

Jia Jia, the cosmetics shop, the shopkeeper

Illustration: three, there should be a comfortable store.

Once the storefront is completed, do not change the storefront and logo easily. Do not think that because I have a store logo editor, I often change it. In fact, this is just like the appearance of a person. Today it becomes a face and faces tomorrow. No one will remember you.

Wang Pu has to have, the monthly 50 yuan of money is still worth spending, and buying on a quarterly basis is still cheaper. The picture is large, functional and looks more atmospheric. To do a simple decoration, like welcome speech, collection of our shop and so on, both practical and decorative effect, you can go to the shop to see Ha, I like myself, shop style should be decent and generous, not too fancy, too fancy buyers look dizzy will go away. Music should not be too noisy. If it is not properly handled, it can not link music.

Store logo, watermark should have. (in my design, I didn't do it well).

The picture should be clear and the photography skills should be improved: the treasurer does not want to see anything, and do not expect others to love it.

Illustration: four, implant keywords (many sellers ignore them).

The name of the shop is good. It's not just the name. It's like my shop name is a loser. But when I set up the store basically, I lost it. I also add the key words to the product name: the black sheep and the creative home. For example, the women who are upset at home are creative, home, transparent, environment-friendly, needle free stapler.

The purpose of keyword addition is to enable customers to search us.

Illustration: five, do a good job of writing (icing on the cake).

1. set up the name of the district.

Product shelves, not just write the default system of the treasurer recommended baby, recommended baby one, recommended baby two. In the early stage of the product launch, I have set up the following areas according to the characteristics of the product:

The taste of first love [the sweetness of love] [the romance of a son's hand] [happiness of a cup of oil and salt]

Later, I set down the following areas according to the seasons and products.

[Tanabata hot baby] [August cool and refreshing summer] [the latest campus breeze - soldiers' eggs and soldiers' Ya Ya series] [Chaozhou baby] [white-collar] [white collar area], these vivid words will be more than baby recommendation or baby recommendation two, more resonating.

Illustration: 2., the shopkeeper should not post thousands of miles away.

In the shopkeeper's column, don't just write postage notes, and don't allow the lack of sense. These make it easy for people to create a sense of distance, and can carefully carve some words. A good post can arouse the sympathy of our parents, facilitate our next communication, and enhance the desire of our parents to buy.

The exchange sticker I put on is like this:

Illustration: 3. make good use of welcome speech

In my welcome speech, I used Xu Zhimo's "farewell to Cambridge". I hope my parents can experience spiritual pleasure while shopping. Better enhance our taste.