Zheng Xiukang, Chairman Of Kangnai Group: The Success Of Chinese Shoemaker By Small Shoemaker

"So far, Kangnai has more than 2500 stores in China."

Zheng Xiukang, an interview with reporters, said that at present, Kangnai has more than 100 exclusive stores (cabinets) overseas, and Kangnai plans to open more than 1000 stores overseas in 11th Five-Year.

Who can think of the Chinese shoe king now, more than 20 years ago, because of the simple survival reason of raising a family, Zheng Xiukang began his own shoe making way in the 8 square meter rented house.

The first pair of shoes sold for 2 yuan more than the master. "In 1970s, the national economy was quite difficult, and my family was also in great difficulties. My wife was not in good health, and there were two children in the family." talking about the original intention of making shoes, Zheng Xiukang told reporters that in 1978, the spirit of the party in the third Plenary Session of the 11th CPC Central Committee awakened the people of Wenzhou, and also made him reexamine life and consider how to change the current situation of poverty.

"At that time, I decided to make consumer goods, either to make a sofa or to make shoes, and finally to choose shoes, because the houses at home were too small, and a small family crowded in only 8 square meters of room, and even a sofa could not be put down," recalling the experience of 33 years old who had also been apprenticeships. Zheng Xiukang said, Shifu, who is 6 years old, shook his head and said, "don't learn. I only recruit fifteen six year old apprentices. It's very difficult to learn, and at least 3 years to go to school."

"I have to raise a family's life, teach me, I can do it!"

Zheng Xiukang's sincerity finally moved the master, because at that time he was still working in the factory, and Zheng Xiukang could only learn to make shoes by steals.

With more than ten years' experience as a mechanic, only 40 days later, Zheng Xiukang made his first pair of leather shoes.

In the next few days, Zheng Xiukang made several pairs of shoes on the same night. When the National Day was sold to the shoe store, the shoe store owner told Zheng Xiukang after he looked at his shoes: 14 yuan for someone else's shoes, and 16 yuan for you.

Zheng Xiukang's explanation is: I learn mechanical origin, and the most important thing is to attach importance to technical standards, such as the thickness of leather, the distance between nails and stitches of each part, and other shoemaker's visual measurement. But I measure them with calipers. The same is 39 yards of shoes, though handmade, but absolutely the same, and more importantly, the shoes produced are comfortable and comfortable.

The news that "Zheng Xiukang can make shoes" quickly spread to the ears of factory leaders. The factory leader was worried about brain drain. He asked Zheng Xiukang who had already been the deputy director of the factory to talk with him, and promised him all kinds of favourable conditions such as housing distribution. Zheng Xiukang did not dare to admit that he had to say, "it's my wife doing it at home, not me."

That's what I said, but Zheng Xiukang counted out an account. Now he secretly does it, and he can do three pairs every day, and earn more than three times as much as his salary every month. If he resigns, he will earn more, and the life of his daughter-in-law will be better.

In the end, Zheng Xiukang made a formal resignation to the unit, and became a shoemaker in the sea.

"The hardest part is no field, no money," recalled Zheng Xiukang. "Now," said Zheng Xiukang, "thank you very much for your wife. The house of 8 square meters has become a workshop. The wife will bring all the articles that he has brought along. The most rare 5 pieces of wool and watches in the year are sold at half price.

"At that time, she was also very stressed. The mother could not understand that her daughter was only four years old, and her youngest son was still in a baby's clothes." Zheng Xiukang said that the daughter-in-law had eaten a lot of hardships, and gave her all the shoes. She didn't have any running water at the time. She went to the river to carry out washing and cooking.

The family workshop lasted for 5 years. In the morning of 1985, Zheng Xiukang was informed of the news that the state policy allowed a self-employed factory to run a factory. In the afternoon, he went to register Hongsheng leather shoes factory and registered Hongsheng trademark. Hongsheng leather shoes soon entered Hangzhou, Shanghai and other big cities.

In the second years after becoming a self-employed man, Zheng Xiukang took an apprentice with a large market demand, but without capital expansion, relatives at home were very poor.

So Zheng Xiukang decided to borrow money from the landlord. The landlady who was sick in bed saw Zheng Xiukang's shoes and gave him 500 yuan.

After getting the money, Zheng Xiukang immediately went home to buy the raw materials and passed the door of the landlord. Only the landlord's daughter and her mother were quarrelling: "how can you lend him money, and do not borrow a loan? This is daddy's pension for you. He has two children, and his wife is not in good health. He can't make leather shoes. Why should we return it?"

"I grew up watching Xiu Kang. He was honest and honest. This kid is promising. He will make it."

The old woman's words sent a big boy to tears on the spot. Later, Zheng Xiukang quickly returned 500 yuan to the old woman. At the same time, she made up her mind that she must make her own career and not lend money to her aunt.

After Wulin burned Wenzhou shoes, Zheng Xiukang began to ferment mechanized leather shoes, but an assembly line would cost about 1000000 yuan. The original funds accumulated by manual workshop were very limited.

At this time, friends and family have extended their help to Zheng Xiukang. They have no cash, they have handed their home property and land deed to Zheng Xiukang.

"Stacking up is a foot thick." Zheng Xiukang told reporters that he had made a smooth loan from the bank by 500 thousand, and became the first successful mechanized production in Wenzhou's footwear industry.

Zheng Xiukang told reporters that with the help of this money, Kangnai shoes began to puzzle out the reputation of Wenzhou shoes, which has always been cheap.

"From the very beginning, my father gave me the impression that being busy is only a common thing to see once a week." as Zheng Xiukang's daughter, Zheng Laili, who is now the vice president of marketing at Kangnai group, told reporters, "but the father still attaches great importance to our education. Listening to his mother, when he first learned to walk, his father taught himself to dance. When his father sang and danced, he kept learning with his eyes wide open, and later learned that he jumped" I love Tiananmen in Beijing ".

When their children grew up, Zheng Xiukang still did not relax their children's education. After graduating from Tianjin finance and Economics College, her daughter continued to study at EMBA.

After her son graduated from high school, Zheng Xiukang sent him to University of Leicester in England to study leather design, production and business management. He worked in England for three years. Now Zheng Laiyi, who can speak fluent English, is now employed as vice president of Kangnai group, and is responsible for the construction of the enterprise system.

On August 28, 2004, Premier Wen Jiabao of the State Council came to the Kangnai Industrial Park accompanied by the Zhejiang provincial Party Secretary, who was near equal.

Zheng Laiyi recalled what he said when he interviewed reporters two years ago. "At that time, Premier Wen found a few pictures of Kangnai participating in the Olympic Games on the publicity window of a workshop, and asked with pleasure," when you went to Athens to cheer for Chinese athletes, did you see Samaranch?

After reporting to the premier, Premier Wen patted me on the shoulder and said, "you did a good job!"

Premier Wen is about to leave Kangnai group and shake hands with the leaders of the group. When he shook hands with Zheng Laiyi, Zhou Jinmiao, deputy general manager standing next to him, told Premier Wen: Zheng Laiyi is Zheng Xiukang's son and graduated from University of Leicester.

Zheng Xiukang then proudly introduced to the prime minister that his son and daughter are now their own right-hand men, and that the issue of training successors in Kangnai has already been put on the agenda.

Zheng Xiukang told reporters that the group's request for successors is to develop the Kangnai national enterprise with the spirit of Zhejiang merchants and start the Kangnai brand in the international market.

Celebrity entrepreneurship story WWW-MRZL-COM

"Work is a pleasure. Li Jiacheng is still working when he is 80 years old." Zheng Xiukang smiled and said, "I am younger than him, and more than one person will have more strength."

- answer the Proust questionnaire

What do you think is the most ideal happiness?

I have a job that I am satisfied with.

What kind of talent do you most want to possess?

Business management capability that is consistent with Chairman and CEO.

What are you most afraid of?

Do something you don't want to do.

What is your current state of mind?

The mood is very good, because career and life have been well fused.

Who do you admire most in the world?

Li Jiacheng.

Mr. Li is also a poor family. Through his own hard work and wisdom, he has achieved his extraordinary career.

Moreover, he is very active at eighty and has a strong sense of social responsibility.

If you could choose, what would you like to recreate?

Read more books.

What's your favorite trip?

In 1989, he visited Italy for the first time.

What characteristics do you hate most?

Deception.

What are your most extravagant things?

There's a Bentley worth about 3000000, but I don't usually sit there myself.

Only when there is a VIP, will this car be used.

Because sometimes a brand needs some ostentation and extravagance.

What do you think is the worst pain?

Wronged.

What is the most striking feature of yourself?

Wisdom, diligence and kindness.

What qualities do you like most about men?

Brave and decisive.

What qualities do you like most about women?

Delicate and tough.

What is your most painful thing?

Not long ago, she lost her mother.

Mother used her intelligence and ability to raise and educate five of our sisters and sisters. She is my best teacher.

What characteristics do you value most about your friends?

Loyalty, honesty and integrity.

What is the most loved person or thing in your life?

The most favorite thing in my life is thinking.

Without thinking, then I would not be able to change my own destiny, nor would I do what I could to name the shoes of Wenzhou.

When is the happiest time in your life?

When Kangnai really became a world-class brand name.

What is your motto?

One is that people should have the endurance and the speed of running at the same time; two, they are not afraid of the distance when they are in the right direction.

What do you regret the most?

Due to busy work, there was not much chance to visit her when her mother was seriously ill.

Now I want to make up for it, but it's too late.