The Embarrassment Of The Clothing Brand Of The Returnees

Core tip: many people like foreign brands, and the domestic market is also full of foreign brands.

As we know, there are a lot of fake foreign brands in the market.

Obviously, it is a domestic product, but it has registered a brand abroad. After it has been sold back to China, it has become an imported product, and the price has been doubled.

No wonder some people say that this year is not just a popular "returnees", but also a popular brand of "returnees".

Case 1: falling into the beauty of "vest"

"Bombs, shells, shells and fish stripes", which is frequently broadcast at all levels of TV stations, Anita Yuen's endorsement of pill beauty cosmetics is the product of "waistcoat" recently.

Wang Hai, a fake celebrity, questioned her Japanese background: not only can he not compare with Shiseido, but he can't even buy it in the Japanese market.

A few days ago, Wang Hai sent the shopping malls mall to the court. The consumer association also began to pay close attention to the incident and plunged into the "Mei Jia men" pill. Its manufacturer Guangzhou Jiale Cosmetics Manufacturing Co., Ltd. insisted that it was a Sino Japanese joint venture. It emphasized that there was no problem in the quality of products, and would hold a press conference on the recent events.

The "pill beauty" incident caused many consumers to talk about it.

A Sina netizen said, "though this product is not a fake, it can be sold on the market at a price similar to that of Shiseido in the background of" Japanese goods ", and it is totally deceiving consumers.

Case two: Italy brand actually used Chinese Pinyin as trademark.

Recently, when I visited a Menswear department in a shopping mall in Hangzhou, I found such a brand - "JIANYUSHA".

At first glance, I thought it was a foreign name, but when I looked at it carefully, I thought it was a Chinese phonetic alphabet. I thought it was a domestic brand. When I went in, the salesperson told him, "we are Italy brand" swordfish shark. "

"How does Italy brand use pinyin?"

Stunned, the author asked again, but the salesperson just repeated "Italy" origin, did not explain anything.

At the same time, I saw a silk shirt plus cotton T-shirt in the counter. The style was general, but the asking price was 1700 yuan.

And then the author in YOUNGOR [14.68 1.17%], Tai Zilong and other domestic brand counters also saw a similar silk plus cotton T-shirt, the price is only 1000 yuan.

Just hanging a "Italy" title will be able to sell more than 700 yuan. We can see that the direct benefit of the brand "returnees" is economic benefits.

Lawyer: product description fraud law is not allowed.

A few days ago, I consulted Dai Heping lawyer of Zhejiang Zhejiang Union Law Office in the above two cases. In the first case, "pill beauty" made the slogan "if Shiseido is famous for its art in Japan, and it is famous for its professional reputation", in fact, it can not be bought in Japan. This is the product description fraud, and consumers can claim double compensation according to law.

In the second case, JIANYUSHA is not a brand name in Italy.

If the JIANYUSHA brand registered with the Chinese phonetic alphabet is indeed used in Italy, it is lawful in the law to go back to the country to find the company's sole agent for production and sales.

But there is a sense of deception in the minds of consumers.

Experts: "brand returnees" is very popular in the clothing industry.

In fact, like the swordfish shark, it is an open secret in the clothing industry that we first register a brand abroad, and then go back to our country to sell the brand under the name of a certain country.

The purpose of those companies is to gain more profits.

One industry insider said: "there are too many" fake foreigners "in the clothing industry. I dare say, almost every shopping mall can be found.

The poorest is the unaware consumer, who spends more money to buy a foreign brand name than anyone who knows abroad.

Quite a Chinese cosmetics: good results, more than half of the price.

"Far away from the horizon, close to our eyes." last year, the most popular product in the Internet, "Kong Feng Chun", is the local brand and the hundred years old brand of Hangzhou city.

In addition to the traditional sales stars pearl frost and Bai Yushuang, Kong Fengchun also launched a series of Yan Yan series, snow beauty whitening series and moisturizing and Moisturizing Series for young consumers, which are popular among consumers.

Recently, Kong Fengchun also opened the first brand store in West Lake Road, Hangzhou.

"Next, Kong Fengchun intends to enter the mall."

Qiu Qiyan, the brand manager of Hangzhou Kong Feng Chun Cosmetics Co., Ltd., is full of confidence in his brand.

Unique formula, extract the essence of natural herbal medicine, Chinese medicine's "balance theory" and "overall concept", fresh and pleasant natural plant fragrance, start from the body and mind, perfect the harmonious state of skin, body and spirit. Herborist's Han Fang beauty concept has not only been recognized by many domestic consumers, but also attracted many foreign fans.

At present, the world's largest luxury marketing brand LVMH's flag lotus has also incorporated Herborist into its global network sales.

What is worth mentioning is that domestic brands are better than foreign brands, and their prices are even more favorable.

If you want to buy an eye cream of 15 grams, Kong Fengchun's snowy face, whitening and pure eye cream only cost 128 yuan, while the big Estee Lauder of abroad has to pay 520 yuan for an elastic eye cream.

At such a price, Kong Fengchun can buy a five piece product.

Quite a bit of Chinese clothing [7.23 -0.28%]: now it's the Chinese brand going abroad.

After finishing the cosmetics, let's talk about clothes.

To remind those brothers and sisters who are still worshipping foreign brands, China is now the largest garment processing and exporting country in the world.

The so-called imported brands you wear may actually be produced and processed in China.

Especially in the men's clothing industry, the seven wolves [25.50 -0.58%], Qipai, YOUNGOR and other brand enterprises are increasingly warming up.

These products are inferior in terms of workmanship, quality and fashion sense. Yu Yang brand is more favorable in price than foreign brands.

The author made a comparison of the T-shirts with similar styles of "seven wolves" and "swordfish sharks". Their fabrics, texture and workmanship differ little, but the price is nearly doubled.

Source: Zhejiang daily