Behind The Scenes Of Changchun'S "Dumping Goods"

Core tip: for the phenomenon of rejection, Chen Si, an industry authority, believes that the way of marketing can really bring benefits to them, but it is not a mainstream business.

For a long time, consumers often feel sick.

Chen Si, an industry authority, believes that the way of marketing can really bring benefits to them, but it is not a mainstream wind vane.

For a long time, consumers often feel sick.

He believes that other investors should not follow suit, do business or build long-term brand effect. Short success and instant wealth do not mean that it can be the benchmarking of the industry.

In this regard, Zong Shouyun, an associate researcher of Jilin Consumer Association, said that the phenomenon of "crying and selling" and "clearing up" often existed as a gimmick.

For consumers, such propaganda is suspected of false propaganda. Once the operation is closed, the product will not be able to safeguard its rights if the product is in question. Consumers should bear in mind that they need to buy more than three stores and ask for invoices to protect their rights after shopping.

Jumping price, selling blood price, clearance sale, pfer business, rent expiration, clothing not to leave...

People who shop often can see such promotions in front of some stores.

However, according to ordinary people's understanding, clearing usually means closing or pferring items, but careful consumers will find that some stores are always clearing up, but their business is very prosperous. The supply of goods is also quite sufficient, which makes people wonder why there are always goods that can't be finished.

"They look miserable, but the money is a lot of money a year."

Recently, a person familiar with the industry revealed to reporters that most of these "junk goods" merchants came from the south. Selling clothes in a low fashion is actually a means of marketing, not a real clearance.

They are known as clothing merchants in the eyes of outsiders. The industry calls it "dumping goods". Doing well, earning millions every year is no problem.

So what do they earn by making money?

Recently, the reporter visited and explored various parties.

"Well, I said, husband, it's all over the years. How is this clothing store still being sold?

In my impression, this shop promotion seems to have half a year, go inside to see. "

On the 9 day, Hu Xueli, an employee of an advertising agency in Changchun, accidentally saw a clothing store that he had visited half a year ago when she was shopping with her boyfriend.

The atmosphere in the house is as bad as ever. The only thing that I can't understand is that the clothing in the shop has not been reduced. The fashionable clothes that are fashionable and fashionable have been hung up all over the house. The waiters are shouting loudly that "the rent will expire and the whole dress will be treated at a low price".

This gave Hu Xueli a sense of deception.

Hu Xueli was not alone in this experience.

This year, Liu Dan, 35, can be regarded as a fully swept street. Every weekend, big and small shopping malls, department stores, franchised stores and roadside stalls are all allowed to pass. Activities such as discounts and promotions and sales activities are the first time to attack on time.

With her long shopping experience, she has some doubts about the customary promotion of individual businesses.

"Every day we are clearing up the warehouse, selling the price of the building, and buying goods are concentrated on several kinds of products, such as clothing, shoes and hats, and the big shops are sold out in two months, but these businesses are getting more and more excited. The owners who collect the money earn a lot of money, not only without the expression of distress and sadness, but on the contrary, they are often full of smiles."

With a skeptical tone, she told reporters that it was strange to see the professionalism of the attendants in the shop. A businessman who was about to close down or switch to a business was extremely hard at work. Is there any other reason behind this?

After several days of investigation, the reporter got the answer.

A garment industry insider who did not want to be named said frankly that because of the trouble of pferring business or being troubled by the capital chain, it was true that there was a real business battle in the real business when the poor operation was forced to clear up the goods.

But in clothing and other fields, long-term promotions do not stem from the above reasons. Making money in the name of promotion is the real motivation.

There are even many shop assistants looking for a relationship and yearning for the shop. The reason is very simple. The salary is more generous, and the average monthly income is higher than that of the same kind of practitioner 1000-2000 yuan.

As for the purchase, they all have professional warehouses, and logistics trucks come to deliver goods every day. Even the outsiders can think that they have no intention of breaking up the disbandment at all. They are only a desolate atmosphere, and relatively low prices have attracted numerous consumers to "rush for goods", so that many businesses have tasted sweetness, and in the end, they are losing the same kind of businesses with less sales promotion efforts.

Reporters in Changchun business concentration area and clothing distribution center visited, found that jumping prices, selling blood prices, clearance sale, pfer business, rent expiration as a gimmick promotional businesses everywhere, although the sales area and price slightly different, but the location of choice, traffic and other factors become an important consideration standard, the sale of standard messy scene is also a typical feature.

        進貨便宜反季賣

Why is the business going to be closed down or pferred?

It is estimated that most people will raise such questions.

Such an alternative way of operation is not at all reasonable. From the perspective of the industry, it is simply a taboo of business. This is a mob's "crazy fire" business model. It can't get rid of limited funds but is likely to face greater business risks.

Through the introduction of the industry, the reporter contacted a truck driver named Liu Xiaodong (alias) who had long been directed to provide logistics services for the "delivery of goods".

"Clearance sale is the way to sell.

The business in Northeast China is still lagging behind. In the south, this way even children do not believe it. I sell clothes all day long. Compared with other businesses, the goods sold by the way of throwing goods are much larger than those of other operators. The best time is spring and autumn changing season. The cheap T-shirts are pulled by trailers, and the goods are all these businesses. They earn quite a lot every year, and students are often the biggest consumers.

"How much does it cost to sell a garment?

Do not you buy more goods?

What's so strange about this?

The reporter asked.

"It is not long before you do this business. Most shops are for a long term reputation, they are small quantities of high-quality goods, and seldom take logistics. Most of them are purchased for external use, and pportation is mainly based on trains or buses.

I have been pported for 8 years, and I have not counted on who will give me money to eat. "

During the conversation, Liu Xiaodong took out a diary without a skin from the truck cab, which was filled with the address, name and contact way of the deliverer.

He told reporters that the largest number of Changchun, nine units, Shuangyang is also a lot of, you still need to distribute before you see, so tomorrow has to start, but fortunately, to these "cargo owners" distribution, are completed in the three provinces, the wholesale market in Heilongjiang and Liaoning basically can meet the supply demand, and sometimes to Wenzhou and Nanjing, where the supply of goods is relatively cheaper, the business is all outsiders, accounting for one more than one.

Feng Guiyin has been in Changchun from Anhui for 5 years. During this period, she has been working in the clothing store run by her hometown. The business model of this shop is mainly based on the operation of goods rejection, until the beginning of this year, because of pregnancy, she gave up her well paid job at home.

In her words, most of the so-called "junk goods" are outsiders, and Anhui, Henan, Hunan and Zhejiang live in large numbers.

"There are so many cheap clothes to sell to you for every cent you get."

Feng Guiyin said, in fact, it is all means, sales have knowledge, in fact, goods are more knowledge and skills. Monopoly is also a special means of anti season goods. For simple reasons, the cost of incoming garments is high and the prices of off-season goods are very low.

Feng Guiyin cited an example: "in the winter in the northeast region, the promotion price of 38 yuan, 48 yuan T-shirt or men's shirt, the highest price is less than 10 yuan, when the new products arrive home, the price will be symbolically higher, basically over 100, because of the season's sake, few people ask, after a few days, the price in the minds of consumers to form an impression, we will sell at a reduced price, consumers want to buy cheap is not surprising."

She told reporters that the income of the industry should not be underestimated. Her boss had a physical store in Shenyang, Jinzhou, Yingkou, Jilin, Changchun, Songyuan, Baicheng and Heilongjiang provinces in Liaoning province.

"No matter how small it is, there are about 1000000 of the total revenue every year, which is to remove rent, staff salaries and income after taxes."

Feng Guiyin said that in other people's eyes, this is an ordinary retail business, but money really makes a lot of money.

Source: new economic and trade in East Asia