Chinese Medicine Teaches You To Find Customers Online.
Britain, the United States and other common law countries and France, Germany and other civil law countries pursue the principle of "presumption of innocence", that is, in criminal cases, the judge first assumes that the suspect is innocent, and the procuratorial organ must produce evidence to prove that he is guilty, otherwise he will not be guilty. This principle is also very practical and necessary for online trade.
Because every message, every phone, every fax, every E-mail, every inquiry will contain business opportunities. If we always suspect that the other person is a liar and casually deal with others, then we will throw the dirty water and lose the child, thereby losing business opportunities, and at the same time will also affect the reputation of the company to a certain extent and damage the image of the company.
The author said to many people engaged in online trade, "to treat everyone as a good person", so that no real customer will be left out.
However, it is undeniable that the cheaters on the Internet are objective and numerous.
This requires us to be "prosecutors" to identify the authenticity of customers.
The most important thing is to be diligent and careful when looking for customers online.
How to prevent being cheated when looking for customers can be summed up as the four words of Chinese medicine.
at
Look, look at form and color.
Hope, as the name implies, is to observe and think.
In the process of looking for customers, hope is very important.
For example, looking at a supply and demand information, we should not only pay attention to the authenticity of this information, such as the legality, timeliness, reliability and so on, but also carefully analyze the real situation of the company's information and basic contact ways registered on the Internet.
If there is a real existence of the company (we may generally inquire through the red shield information network of the industrial and commercial bureau of the company where it is located), and whether the information is used in any way of contact, whether the address and residence are identical or not.
For example, the following way of contact is suspicious.
Please see: This is a company in Shenzhen, there is no fixed phone, just use the phone, and check the number of mobile phones belonging to Quanzhou, Fujian.
There is no doubt that the information sent by this company is unreliable.
First of all, using PHS and mobile phone as a way of contact, it is impossible to determine his real address; secondly, using a local telephone and using a foreign telephone as a contact mode, the fraud is hidden in itself.
The main points of the vision: look at the Quartet, observe carefully, verify in many ways, distinguish the honest business from the Swindlers Company, and eliminate the security paction.
smell
He listens to his voice.
In online trade, listening is mainly in the communication with the other side, by listening to each other's narration, from which to understand each other's situation.
When answering telephone enquiries from customers, we should listen carefully to their enquiry and understand as much as possible about each other's demand for products and price requirements.
If some elements are not involved in the narration, we can ask each other by asking questions.
If the other party wants your product, generally speaking, we need to ask the other party's elements: 1. the demand of the other side for the product style and model; 2. the product price demand; 3. the quantity of the product; 4. the understanding of the accessory parts of the product; 5. the whereabouts of each other's products and so on.
If the other party answers these elements, they are ignorant of the horse's mouth, or have no idea of the model, ignore the price terms, do not know or ignore the matching accessories, or order a large quantity. They will have to place big orders immediately. They seem to have fallen from the sky. They must pay close attention to these doubts.
For companies that provide similar information, you must have hierarchical management, be good at screening, remove false business information, retain useful information, and let valuable information stand out.
Last year, I received a call from Dandong, Liaoning. I heard that I had received an order from the Korean side, and I wanted 10 bottles of bottle for mineral water bottles.
This type of bottle blowing machine needs matching air compressors and moulds. If not equipped with air compressors and dies, it is actually a pile of scrap iron.
But in our telephone inquiries, the other side completely did not know these matching equipment and mold.
For this reason, we asked them to contact the ordering party. After a few days, they not only did not answer our questions, but sent an order letter by fax.
At this point, we have been able to confirm that this order is not a business opportunity, but a trap.
From this case, we can see the importance of sniffing online trade.
The main points of listening: listen to your ears, listen more and understand more, so that you can save the essence and eliminate the false and retain the true.
ask
Ask, visit the disease.
Some people say that online cheaters are too many to identify and business difficult to do.
In fact, these people are a misunderstanding of the Internet. They do not understand the characteristics of the Internet and do not make full use of the resources of the Internet.
Ask is to make full use of the Internet search engine and related forums, inquire about the basic situation of the inquiry company, and the traces that the company may retain on the Internet, and evaluate the enterprises and individuals they have contacted.
In addition, it can be querying through the registration information of red shield information network around the administrative departments of industry and commerce.
These are very effective query methods.
The most commonly used query tool is Baidu and Google. We take Google check Hangzhou man Food Equipment Co., Ltd. as an example to illustrate the importance of "ask".
cut
Those who cut are six ways.
That is to say, through the work of looking, hearing, asking, and so on, we have basically understood the relevant information of the information providers. Through these information, you can analyze and evaluate them accordingly. If possible, we can set up our customers' files and make a comprehensive judgement of business opportunities accurately.
The above information was found on the Alibaba website. By phone, his cell phone was far below the market price and had a very attractive competitiveness. The price was "super low" flying.
Can the company believe that this information is true?
We use the available online resources to get the following information:
1. through the Hangzhou industrial and Commercial Bureau red shield information network enterprise status query inquiry: sorry, the enterprise you inquired [Hangzhou Hongyuan Electronics Co., Ltd.] does not exist;
2. inquiries through mobile phone ownership, his mobile phone card number belongs to: Quanzhou, Fujian - this is precisely the number of digital fraud.
3. through online enquiries, he uses PHS (when he buys such phones, he does not need to complete the installation address, no identity card, and can pfer calls).
4. through online posting for help, Hangzhou's netizens replied: there is no such company in this address.
5. through telephone consultation, the company refused to face to face pactions for a variety of reasons, unwilling to pay by way of third party payment.
Through the "hope, smell, ask" information, after "cut", we can soon come to the conclusion: "this company" has many problems, so it is not appropriate to deal with them directly.
The main points of the diagnosis are: six channels, focusing on analysis, making the most of the available resources for analysis and thinking, and listening to your views on the Internet if necessary.
In this way, more accurate answers can be obtained.
Internet is not only a huge information center, but also a global mass media. Without geographical restrictions, it is much more effective to find customers online than traditional ways. We must be good at using this advantage.
At the same time, the Internet is a double-edged sword, which will bring business opportunities to businesses and make it easier for Internet fraudsters to engage in online fraud.
Therefore, businesses must learn to "hope, smell, ask, cut" efforts, not let off every cheat, and do not miss every real customer.
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