DPRK Helps Chinese Famous Brands To Become Famous

In the top international competitions, famous sports brands such as Nike, Adidas and Puma often appear on podium.

Under the aura of champion, its brand value and economic benefits have also been maximally realized.

In recent years, China's sporting goods enterprises have begun to compete with foreign brands through sponsoring foreign teams and sports organizations.

South Korean media have reported that China's Hongxing sports, which will sponsor North Korea's national soccer team in the world cup in South Africa, will undoubtedly greatly enhance its brand awareness.

World Cup

"China Hongxing sports" is an enterprise that manufactures and sells sporting goods, and has more than 3000 stores in mainland China.

It is understood that at the Beijing Olympic Games, the company sponsored sports products worth more than 3 million US dollars to the DPRK delegation, and achieved good publicity results.

This time, Hongxing sports is aiming at the North Korean national football team, which is in the limelight.

According to Yonhap reported on March 16th, the official sponsor of the DPRK National football team, China Hongxing sports, is energetically supporting the DPRK football team to enter the World Cup finals in South Africa.

China Hongxing sports did not disclose the details of the sponsorship of North Korea's participation in the world cup in South Africa.

But Hongxing sports said: "the company will sponsor the North Korean team in the World Cup finals during the uniforms, sports shoes, luggage and so on, but also support the Korean team's off-site training and warm-up match."

A company official said: "since the Korean team entered the World Cup finals in South Africa, Hongxing sports brand awareness has gradually improved in mainland China.

Hongxing sports betting Korean DPRK foot, indeed "voted the right note".

Before the start of the World Cup Asian preliminaries, the DPRK ranked 127th in FIFA.

Many people are surprised that a team in such a position can enter the world cup.

The mystery of the DPRK team in 44 years later, once again entered the World Cup finals will inevitably attract numerous fans and fans attention.

Naming foreign major events

It is not only Hongxing sports company that is optimistic about the gold content of foreign events, but also the "overseas sponsorship blueprint" of Li Ning Co, a famous sports brand in China.

In February this year, the Spanish club of the Spanish Liga announced that it had reached an agreement with the Li Ning Co, and that "Lining" will become a sponsor of the team from the start of next season.

While entering Europe, Li Ning Co has continued to strengthen its influence in Asia. It has been sponsoring the Singapore Badminton Association for 8 million 800 thousand yuan in cash and in kind since 4 this year, and became the top sponsor of the Singapore Badminton Open in June this year.

In fact, it has become an inevitable trend that other sports brands in China go to the international market. This is in line with the trend of international brands to expand popularity through sponsoring sports events. It is also the embodiment of the continuous improvement of the quality of Chinese sporting goods with the development and progress of the country.