Haining Leather City Striving To Become China'S Leather Industry Leader

Haining Leather City (002344) small and medium sized steel plate IPO online roadshow was held in panorama network this afternoon. The chairman and general manager has said that good macroeconomic environment and core competitiveness of the company are the main driving force for the sustainable development of Haining's leather city.

Ren said that the existing business of the company is an important foundation and guarantee for the realization of the development plan.

The company gradually accumulated human resources, supplier resources, management and management capabilities, brand awareness, and many years of marketing experience in the domestic market during the expansion of existing businesses, laying a solid foundation for the company's development plan.

The future development of the specialized market will be the combination of hardware facilities, brand marketing, standardized service and leisure shopping tourism.

Ren believes that the development strategy of the company is both connotative development and extension expansion. Relying on the leather industry in Haining, relying on the leather industry of Haining, through building the comprehensive service system, improving the quality of service, improving the industrial chain and upgrading the industrial cluster, the leather industry in Haining enriches the connotation of the China Leather City, and builds it into the world leather procurement center, the China leather fashion trend publishing center, the China Leather information publishing center and the Yangtze River Delta characteristic tourist shopping center. Taking Haining China Leather City as the base of cultivation, timely extension is implemented, and the specialized market of leather products is held and operated in other large and medium-sized cities in China.

Since its establishment, Haining leather city has won various awards such as "national civilized market", "state-level leather garment wholesale market", "Zhejiang key market", "100 million stores without fake" provincial demonstration professional market, "five star civilization standard market", "the most competitive 50 market of Chinese commodity professional market" and "China's ten civilized norms market".

Ye Xinjiang, CITIC Securities, said that compared with other similar professional markets, the competitive advantage of the company is mainly reflected in the following aspects: the solid leather industry foundation and Haining China Leather City have strong voice, convenient pportation and rich culture, tourism resources and rich management experience in the management of the market.

Haining leather city has adopted the development strategy of connotative development and extensive expansion. Since 2007, the company has entered a period of rapid growth, and the number and area of professional market have increased rapidly. As of 2012, the company's commercial and property rental area will reach 468 thousand, an increase of 84.2% over June 2009.

The number of shares issued in Haining city is 70 million shares, the issue price is 20 yuan / share, corresponding to the P / E ratio of 69.33 times.

Among them, the number of shares issued under the network is 14 million shares, which is 20% of the number of the issue; the number of online issuance is 56 million shares, which is 80% of the number of the issue.

The company will raise funds for the three phase project of Haining China Leather City.

The total investment of Haining China Leather City three phase project is 600 million yuan.