The Three Party Talks About The Pformation And Upgrading Of Dongguan Shoe Enterprises

"To tell you the truth, I am also making a brand of my brand."

Zhang Huarong, chairman of Huajian group, is also having difficulty in making brand.

Yesterday, the first Forum on the pformation and upgrading of traditional processing trade in Dongguan, organized by the Dongguan daily and the Municipal Foreign Trade and Economic Cooperation Bureau, was held in the conference room of Huajian group under the background of "recovery path" of Dongguan footwear industry.

At the forum, the Municipal Foreign Trade and Economic Cooperation Bureau interpreted the relevant policies of supporting enterprises, and Zhang Huarong, chairman of Huajian group, shared his own business experience.

"One hundred million throw down really lose, slowly understand the market.

After ten or twenty years of hard work, we have today's market structure.

Zhang Huarong thinks that making a brand is to cooperate with many people, find people who understand the market and deal with the relationship of interests.

Zhang Huarong told the participants that e-commerce provided a good opportunity. He suggested that colleagues build a platform to cooperate with all the shops and wholesalers of e-commerce in China.

"Dongguan is a factory in the world. If we buy Dongguan's exports directly, we can build an e-commerce city in Dongguan and sell Dongguan products to the whole world through online sales. I think there are business opportunities."

"Although the most difficult time of the financial crisis has passed, the normal crisis has left us with profound inspiration. Maintaining competitiveness is the fundamental reason for the orderly operation of enterprises. We see that in the process of reshuffling the market, a number of quality enterprises have achieved growth and the share of the market has been constantly expanding. For example, today's host Warburg footwear industry has achieved market expansion with excellent brand and technology, and exported 62 million 800 thousand US dollars in 2009, an increase of 43% over the same period last year."

Huang Guanqiu, director of the Dongguan Municipal Bureau of foreign trade and economic cooperation, said that it is the right choice for enterprises to take root in the pformation and upgrading of their competitiveness.

The financial crisis has made people talk about color change. Huajian's performance in the crisis is obvious to all. But as a leading industry, it has been affected by the crisis. The order of Huajian group increased by 20% this year. With the increase of orders, labor shortage also appeared in Huajian.

"Huajian is still 3000, but it needs 23 thousand people according to the order quantity, but Huajian now has only 20 thousand people."

Zhang Huarong said.

Shoe enterprises: upgrading is a must, upgrading factories needs talents, but now they are especially short of talents. Relying on enterprise training, they need at least 3~5 years and have more expenses.

Fang Fang Bo (deputy director of the Municipal Bureau of foreign trade and economic cooperation): in fact, many functional departments and labor departments of the government have a series of practices. Dongguan has set up 1 billion yuan processing trade pformation and upgrading, and employees have participated in the training identified by the labor department, which can give 50% subsidy.

The government is now considering vocational training. It was also discussed last year, focusing on Huajian group as the industry leader.

Shoe enterprises: now many employees encounter the problem of children's reading. Is there any support policy for enterprises in this respect? Although there are new preferential policies for new kids, there has not been a substantial change.

Fang see wave: reading is a social problem. There are also problems in reading children of Dongguan's household registration population.

The education department already has policies. The senior management of the enterprise, the enterprise has issued such a proof. The employment contract information proves that it can be arranged by the local town street to arrange children's study.

The labor and personnel departments are making policies in this area so that foreign employees will have a rush in Dongguan. That is to say, after working in Dongguan for a few years, their quality and ability can be improved. They can also become a Dongguan person. The labor and personnel department is considering this problem.

Shoemaking: the world shoe industry headquarters has been brewing for many years, but it has not started yet. What practical things do you see? When will you officially start? What difficulties do you have and how to better develop the market?

Zhang Huarong (Chairman of Hua Jian Group): in fact, there are many difficulties and very many conditions.

Land listing in March is a big investment of 1 billion yuan.

The municipal government has helped a lot.

The opening ceremony may be around April. Please join us at that time.

Shoe enterprises: after the financial crisis, every enterprise's orders are increasing, and the size of the factory has doubled. Now it is faced with the problem of recruitment difficulty. But where is China's population exceeding 1 billion 300 million? Where are these people going?

What is the root cause of recruitment difficulties?

Zhang Huarong: that's the question I want to ask.

Business is a game. We need to compete with the big and small businesses in the industry. What advantages do you have before you can survive?

But when you compete with other industries to compete, you need to play a game, and your environment and salary need to be adjusted accordingly.

So it's a big question to change jobs.