Wu Jianmin: A Key Step Towards Yantai Based On The Whole Country

"It is difficult for Chinese entrepreneurs to do well in the world because they are too humble."

Wu Jianmin said.

Wu is the chairman of Shandong sulang fashion, and his self-confidence is obviously added to his recent acquisition of a woolen mill in Italy.

At that time, when he went to the enterprise to select designers, they did not agree.

And he didn't say anything. He categorized the products first and made his own evaluation.

At the moment, these foreign designers show their admiration.

"He wanted to be his own master, so he went to sea," he resigned in 1999, but he did not know what to do. Later, a man in Qixia, known as the highest ridge of Jiaodong, threw a pile of stones into the night sky.

He suddenly realized that no matter what people do, they will eventually achieve a comfortable, comfortable and bright realm.

Slowly, the clothing industry entered his field of vision.

He ran to Ningbo and ran to Guangdong to inspect the excellent enterprises.

Back in Shandong, a friend said that in the history of Shandong, women's clothing brands had never been made.

He stepped on the fabric wholesale market in Keqiao, Zhejiang. Later, he found that many accessories in Jiangsu and Zhejiang were imported from abroad. He decisively purchased the base for surface accessories in Europe and Japan and South Korea. "Our purchasing chain is on the same starting line with them."

And flew from Shandong to Europe, almost the same as Congjiang and Zhejiang.

To Japan and Korea, even more convenient than Jiangsu and Zhejiang.

After being unable to pay the pressure, he took his own brand as the first place and concentrated on domestic sales and strict quality control.

In 2000, Wu moved the enterprise from Qixia to the Yantai Development Zone, and took the key step to base itself on Yantai to the whole country.

But after several years of development, Shu Long's popularity is still not high.

"When Shandong people go to Shenzhen to do business, people will think you are here to sell Shandong local products."

He said that the Shandong people gave us a rough, honest impression that they are not very suitable for making soft women's clothing.

So, "let Shandong know Shu Lang first, then Beijing, Shanghai, Shenzhen......"

Understanding Shu Lang.

Wu recognized the importance of regional cognition to brand.

However, "this is a very difficult cognitive process".

At first, Wu made Shu Lang a beautiful and comfortable fashion. After that, he injected humanistic connotation into the brand, so that people could feel comfortable and bright when they mentioned Shu Lang.

"I always think about how to integrate Confucian culture into business."

He said that when the concept of "harmony is precious" and "ceremonies" become a fashion, Shu Lang represents the essence of Lu style women's clothing.

He was most excited to see many people in the streets wearing Shu Lang.

He also wants to find friends through customer relations.

Because the so-called friends, first of all, is the identification of values.

On the one hand, he pferred the design department to the outside of Yantai.

Taking the development headquarters as the main body and supplemented by the sub divisions of Beijing, a hundred people design team, including two top ten designers in China, has been set up, which can develop more than 2000 garments every year.

All people have to pass the interview of Wu, give young people the opportunity, and then through training, enrich to each post, in the "sunshine women, Shu Lang life" brand concept inspired, combined to create Shu Lang.

Wu also brought this culture to the marketing network and constantly extended the industrial chain.

Starting from the Ginza in Shandong, the first store in Ji'nan, and after laying a good foundation in Shandong, Northeast China, Beijing, Tianjin, northwest, Nanjing, Wuhan, Shenzhen, Chengdu, Ji'nan and other places have set up branches or offices, and more than 600 stores have opened up.

With the promotion of popularity, Shu Lang has gradually extended to the middle and high grade, "Shu Lang should be the leading brand of Chinese women's wear intermediate brand, and gradually solve the problem of national influence."

Wu is ready to launch a high-end brand of women's clothing.

But this is not all of Wu's plan. Next, he begins to turn to foreign trade and start an international journey.

The global financial crisis has accelerated the pace of international development.

Wu bought Italy men's clothing Brand Company Guido Bertagnolio, ADRI ANORODINA and woollen yarn factory F&DS.R.L.FOGLIOEDOSIO, wool mill Tazio Enrico Fadini four enterprises.

"At this point, the cost of brand expansion will be much lower than before."

Wu Yue, "Italy plant equipment and technical personnel will be moved to Yantai as a whole."

At the same time, "truly realize the Chinese people to Europe and the United States, Shu long employees to Europe and the United States to truly realize the globalization of procurement, talent and network."

Wu Yue, "our acquisition of Italy factory is not a brand for Italians. We let Italy work for us, and still do our own brand. This brand comes from Shandong Yantai."

For this reason, "Shu Lang also needs to establish his men's clothing design center in Italy, and introduce the famous French women's clothing brand at the same time."

In fact, Shu Lang has set up design studio in international cities such as Paris, Seoul, Hongkong, Beijing and Shenzhen.

Wu Yao is still a freer and more comfortable international.

His goal is to complete a chain of products with capital as a lever to complete the construction of a globally independent brand network.