The Improvement Of The Whole Team Can Really Progress.

The clothing industry

In May 21, 2009, the EMBA advanced seminar was launched by CABBEEN fashion (China) Co., Ltd. in collaboration with the south of the Five Ridges Institute of Zhongshan University. At the opening ceremony of the CABBEEN company, Yang Ziming led the company's top managers and agents team into the EMBA classroom.

"This is a solid foundation for CABBEEN's next leap," Yang Ziming said. Although the financial crisis has little impact on CABBEEN, it also exposes some problems worth thinking about. "The financial crisis has given me time to calm down and ponder over the new strategy for the future development of enterprises."

Although the economic environment has prompted many enterprises to be cautious about the development prospects of 2009, CABBEEN still regards 2009 as a new starting point for brand development, "because for CABBEEN, this financial crisis brings more opportunities."

To this end, CABBEEN is trying to improve its core competitiveness.

The company believes that the brand must be promoted, so we must attach importance to terminal image, management and service.

For agents, in the new competitive situation, what they need to improve is not only the idea, but also the more specific and important contents of management level, management mentality and management skill.

"The purpose of organizing this training course is to arouse the attention of agents, change their concepts and really put them into practice."

Yang Ziming said.

In his view, the future competition among enterprises is the competition of the whole industrial chain, including upstream suppliers and terminal distributors, and enterprises are only part of the middle industry.

Terminal agents are a core part of enterprises. They are more directly faced with consumers. Their level and capability are the key links of enterprise competition.

The EMBA project of Zhongshan University pays equal attention to both theory and practice. Through scientific and professional learning, it rapidly improves the ability of enterprise managers to control modern management and management, so that students can further possess the professional qualities of modern management.

In fact, as early as in 2007, CABBEEN co founded MINI-EMBA courses with south of the Five Ridges Institute. Yang Ziming felt that the EMBA training before was very touting for himself.

"It can be said that my actual combat experience has been very rich, but there is still a lack of knowledge in strategy and management," Yang Ziming said. The most important thing for a successful entrepreneur is to understand what he wants through training, "through training, more solid theoretical knowledge, and finding scientific basis for enterprise behavior."

For this training, although the company invested heavily, nearly 2 million yuan, but Yang Ziming said, it is still worth it, "because the first EMBA training company grew a group of people."

In the training class, reporters also felt that the atmosphere was extremely serious and active, whether CABBEEN middle managers or distributors, all of this training and promotion opportunities are particularly cherished.

Huang Zubo, general manager of CABBEEN (Xi'an) Garments Co., Ltd., who has been acting for 5 years in CABBEEN clothing, said: "CABBEEN's training of dealer organizations has given us a platform to train ourselves."

In his view, in the course of operation, what the agent lacks most is related professional knowledge.

In the process of development, enterprises must be constantly improving, which puts forward higher requirements for dealers.

"Through this training, we can learn relevant knowledge to deal with problems encountered in the work."

Fang Junquan, general agent of Chengdu CABBEEN region, also said that in the global financial crisis, most companies are spending so much money on organizing such a large and high standard training under tight expenditure. It is already the second phase. From the perspective of future planning, the company attaches great importance to training.

On the other hand, this company training not only focuses on the high-level training inside the company, but also puts the distributors and agents into the field of personnel training, so that for the whole CABBEEN cause, it will enhance the loyalty of employees and agents to CABBEEN and promote the further development of CABBEEN, which is a very good move.

"For myself, through this training, it will be of great help to my business philosophy, enterprise development strategy and so on, and will help fuel the development of my future career."

Fang Junquan said that the training of CABBEEN company has been trying to accommodate agents. Agents should integrate themselves into CABBEEN business.

He told reporters that in the financial crisis, the sales of many brands fell heavily, his agent CABBEEN clothing instead of 20 to 30% per month growth rate.

"This is related to the pformation of fashion industry to fashion. CABBEEN is a brand created by China, showing its strength in design. It also serves the terminal with CABBEEN team as a whole, and is related to VIP customer service."

Fang Junquan explains that when the design, terminal, agents and consumers are on the same chain, its sales will naturally increase.

"Through this training, I have an experience: now the state proposes to pform from China made to China, and through such personnel training, such talent precipitation can be seen that CABBEEN is doing such a thing."

Fang Junquan said.