Baidu Promotion: Original Is King, Outer Chain Is King.

Summary: the most valued user experience of search engines, and always provide the most valuable information to users, is the foundation of the survival of search engines. It is also the reason that SEO often says that "the original is the king and the outer chain is the emperor".

Originality of the article

Original article explains: regularly publish the original nature of the article, Baidu search engine will know that your site is to provide valuable content to users from time to time, not copy content.

Increase the volume, original article role: increase website weight. At the same time, give website users a good experience, every day there are new content, the most important factor affecting the ranking of websites.

Search engine ranking is based on the four most important points: 1. web content 2., user experience 3., external chain building 4. classified catalogues.

The reason is less: if your article is copied on the Internet, Baidu thinks that this information is not valuable, so you can include others but not you.

K may be lost, the collection of articles will be considered cheating by Baidu: a large collection of articles has been clearly identified by Baidu as the scope of cheating. There is no record on Baidu. Small range acquisition may get the right to deal with, will not give the site ranking, and can not search the home page.

External link construction

Leave the website and keyword links to your website, the way the external chain works: your original content will be sent to the big blogs and forums. This proves that the content of your website is reprinted and valuable.

What is the external chain: external links refer to external anchor text links.

The role of the external chain: Google founder of patent technology is PR, Baidu founder's patent technology is external anchor text. The external chain plays a very important role in search engine ranking.

If the anchor text of a large number of websites is pointing to your web page, the search engine will look at the outside chain: the outer chain is just like the voting for the search engine. To prevent cheating, search engines should also observe the growth rate of the external chain, for example, a website yesterday, a chain, today 200, this may be considered cheating processing, the chain needs to continue to increase steadily, will increase the weight, really external chain weight this is the disposal of the chain of all the included, the chain effect appears: Baidu to prevent cheating. But for the time being, no weight will be released to observe whether it is stable or not. After a month's observation, it is confirmed that Baidu will give a higher weight after the normal increase in stability. It usually takes a month, and Baidu updates once a month.

Where to do the chain effect is good? Large websites with high weights

High quality outside chain: two factors, one external chain exists, the website is a high quality website. The second is that the theme of the article is strongly related to your article.

Search engine ranking is based on the four most important points: 1. web content 2. user experience 3. external chain construction 4. classified catalogue shows the importance of external chain.

For newcomers, it's a good choice to send a chain to the blog, including Sai Di blog: Sina blog, Sohu blog, blog network, Ho blog, Baidu space, Blogbus, Tom blog, Tianya blog and many other high weight big blogs and forums. In short, the continued steady increase of external chain plays a crucial role in ranking.