How To Effectively Stimulate Team Combat Effectiveness?

Many enterprises' marketing work shows that the same products, different management and marketing performance vary greatly.

The marketing team of tiger and wind can create amazing sales performance, and the sales team that is lifeless and lifeless is surely a bad achievement.

This involves the enthusiasm of everyone in the marketing team.

The most energetic marketing team, everyone has a strong desire for performance, has the urge to make a plan, will take the initiative to work overtime, performance on each other, will not fear to sneer at the initiative to attack, and criticize the team of no enterprising people - the whole team is full of upsurge of atmosphere; what I most want to see is no combat team, everyone is waiting for and watching, are waiting for others to think of a way, dial a move, do not move.

They are accusing each other for how much they earn or how much they will get. They are fighting for their benefits by paying more for them.

They are always thinking about job hopping and leaving more opportunities for themselves.

It is useless for such a team to scold, and it is useless to supervise and urge them. Most of them are doing superficial work, and they are coping with it.

When leadership is not in the same direction, leadership is the same.

According to my experience of leading a team for many years, I can not blame too many ordinary employees.

A soldier will bear a bear.

There are no bad soldiers, only bad team leaders, and whether the system is reasonable.

Whether the system is reasonable, fair or not, is there enough stimulus?

In my opinion, the enterprises starting from the beginning of the business system tend to be more inclined to the front-line employees, and their treatment and incentive measures are higher than their counterparts, so as to mobilize their enthusiasm.

The first step in the cause is very important. The system at the initial stage can not take care of the institutional framework after business stability.

There is always a conflict between long-term planning and short-term goals. I believe that as long as there is not a big gap, we should try our best to take care of our immediate interests.

There must be a brave man under the heavy reward, and it is also an effective means to break the deadlock in marketing.

Some business leaders, when planning at the beginning, think too much about the future and so on when they reach a certain scale.

But tomorrow is tomorrow, and now is the first step.

There was a couple who talked about buying lottery tickets at home, and said if five million of them were done, the men said they would give their parents one million, and how many women asked their parents, and the men said five hundred thousand, why did the women say that they were so different?

As a result, two people quarreled and quarreled for a long time.

Finally, I missed the day when I bought the lottery ticket.

Winning the lottery is tomorrow's job. The important thing today is to get the lottery ticket first and get the chance to win the lottery tomorrow.

Setting the goal of tomorrow without setting facts is one of the psychological obstacles that many enterprises have been unable to break through the marketing stalemate.

Employees do not have the motivation, and the system problem restricts almost half of the enterprises I know.

Is there any way of thinking in marketing?

Corporate brand, product price, profit space and so on are important factors affecting marketing performance. Are you reasonable?

These three aspects are a dynamic balance.

The enterprise brand is hard, the price can be high, the profit of the terminal seller can be lower, on the contrary, the brand of the enterprise is hard, the price is too high, and the profit is low, which is bound to affect the sales.

It is suggested that business planners and managers should investigate the market more in order to make a reasonable assessment in three aspects.

A reasonable and competitive price system can save more human cost and promotion cost.

Do you have a way of thinking?

Do you have advertising support and advertising support to get everything done?

Are there any executable programs that allow target customers to understand one year?

If not, our marketers would become headless flies, bumping aimlessly and bumping into several walls. They would be like the eggplant with frost and no fighting spirit.

Therefore, the marketing leader must envisage the idea of popularization and guide everyone with his thoughts and strive for victory.

High altitude aircraft open, next to tank cover, ordinary soldiers fighting valiant, these are marketing leaders should think more about things.

Coca-Cola divides Guangzhou into 120 zones, and then 1 market developers in each region, carrying a data bag every day to sweep the streets, to visit, or even to let go of any bicycle shop or shoe stall.

They visited, registered, and formed information. The paving teams behind them took the lorry and immediately followed up the goods directly to the registration point.

This is only a tactic of Coca-Cola, and it may only be suitable for Coca-Cola or similar scale enterprises, but it may not be suitable for most enterprises.

Because most brands are not strong enough, they should focus more on shaping brands.

The art of war of Sun Tzu says that war must be responsible for the situation but not for the people. In order to win the victory, the soldiers can easily win the battle.

Marketing has the mentality, the trend has been built, even the ordinary salesperson, the ability is general, may also do very well.

Take Coca-Cola as an example. Most of their shop workers are recruited by fresh graduates. They can also do things well.

Do not blame too much on ordinary marketing people. They should think more about what favorable situation the team thought has created for them.

How about teamwork?

Examples are also given in the art of war.

The ancient minimum combat unit was called Wu.

There are usually five people or six or seven.

According to the characteristics of each person, the weapons used are different and the responsibilities are different.

For example, some are responsible for forward looking and attacking, some are responsible for looking back and shielding, some are responsible for taking long guns, attacking enemies at a distance, others with short knives, and when enemies are close to the enemy.

In this way, the smallest combat units are formed to cooperate with each other in order to achieve the best combat effectiveness.

In the early years when I was in Fu Shan pharmaceutical industry, at that time, the country also allowed the five or six countries to work independently.

One is responsible for receiving and maintaining order, one is responsible for registering to understand consumers' demands, one is responsible for testing, one is responsible for explanation, the last is responsible for promotion, promotion is successful, if the other party does not bring money, and the person who maintains order will come to collect money at home.

Just like pipelining, you can do a good job of the whole group as long as you do your job well.

Through training, the newly graduated students can also finish the marketing work well.

It is a matter for team leaders to give full play to the teamwork capability of 1+1 2.

For example, in the process of investment promotion, how does the team of 32 people cooperate like a ladder?

Every time we visit the global brand network, we need to have a clear plan in advance.

The year before last, I went to Beijing in the Hai Zhi Bao team.

The first phase let us go to the mall to collect information from suppliers. The second step is to classify each business person, and let each of them analyze and discuss, so that we can find out some key points. The third step is to arrange experienced and agile people to make phone reservations. The fourth step is to send grass-roots business personnel to visit and further screen; the fifth step is the group leaders to visit interviews, further screening and promoting communication; and the last step is to personally communicate and discuss details of cooperation.

With these six steps, the success rate is very high.

And the newly graduated college students can soon become an experienced investment promotion worker through nearly a month's training and practical operation.

Finally, the team leader's personality.

This is also a matter of concern for many headhunting executives.

Sometimes character is very important. Sometimes character is not important.

The importance of character is not important. It depends on the extent to which the enterprise develops and what goals the enterprise has to achieve in the short or long term.

To employ people is to use human ability rather than to use his character.

Wu has learned ten years since he did not go home to visit his relatives. His father did not know if he died. This will not prevent him from accomplishments.

The benevolent are good at keeping well, but not good at making progress; the wise are good at making progress and not good at keeping.

Confucian gentle and gentle, filial piety and kindness, but few famous people, not bad character, but the interests of business oriented first, rather than courtesy, the emphasis on fraud, not credit - credit is the boss's business, the sales staff's principle is to win!

I like reading history, I see "Su Qin and Zhang Yi biography" Su Qin combined the six countries at that time against the Qin state.

Some people said to the king of Yan that Su Qin was able to unite six countries by relying on flickering and deception, and Su Qin was a "rebellion against the betrayal of the country".

King Yan accepted this statement without giving him an official.

So, Su Qin said to Yan Wang, "my goal is to contribute to the national government. As for what means, I hope the king will not mind too much."

If someone is filial enough to be like a Zeng Shen, he is honest and honest than Boyi. What do you think of it?

Yan Wang said, that's enough.

Su Qin said, how can you let me go all the way to you without filial piety without leaving my parents?

If I do not love money, then the king's heavy reward will not work for me. How can I work harder?

How can I win a war if I speak highly of credit and speak of credit to my enemies and competitors?

The king of the Qing Dynasty realized that he should be re established as a country.

A person is not necessarily a Chafford. If two aspects are available, it should be gratifying.

If you can't take the blame, you need to use one person.

No matter what the quality of this product is, we must have some basic requirements in order to lead the team to better fulfill the sales task assigned by the organization.

For team leaders, they still have their own requirements.

When I was training in the team of Hai Zhi Bao, I told stories about theft and integrity. Here I would like to share with you how to lead the team to achieve the goal.

Therefore, the disciples asked, "is there any way?"

The metatarsus said, "what is good without any evil?"

It is hidden in the chamber of the husband, but also in the holy place.

The five are not ready to be a thief.

(Chuang-tzu. ") here is the quality and ability of a team leader, a global brand network.

Saint - team leaders must be clear about their direction and be able to pool their opinions and brainstorm.

At the same time, because of the smooth communication, everyone in the team will think that their opinions are adopted and move towards the same goal.

Courage - leaders, especially leaders at the grass-roots level, should be able to take the lead and take the lead in practice.

Let everyone do it and take the responsibility and risk.

Wisdom -- decision and judgement -- excellent business level

Benevolence - fair assessment and reasonable distribution.

Faith - credit and timely commitment.

To do all this, the morale of the team is not high. I haven't seen it yet.

As the leader of the team, we should cultivate the inner wisdom and courage.

Under the constraints of the system, the leader's correct leadership led to the forging of a team that is brave, capable of fighting, invincible and invincible.