Change The Business Operation Mode And Sales Mode Of &Nbsp; &Nbsp; &Nbsp; Sales Season Is Also Not Light.

                   
Although it is raining hard, many shops in Jiaxing sweater city are still busy, and the workers are busy packing up piles of sweaters. "Sweater sales season is usually in the second half of the year, every year after the Spring Festival sales will enter the" hibernation period ", but with the change of business ideas and sales mode, this year's market in the off-season is not light at all. Xu Genhua, deputy general manager of Jiaxing sweater City Investment Co., Ltd.

Accelerate the expansion of domestic and foreign markets, and constantly develop new products...... In the post financial crisis era, Jiaxing sweater city operators have further accelerated the pace of product upgrading and achieved market supply and marketing boom. In the first two months of this year, the gross turnover of Jiaxing sweater city was 517 million yuan, an increase of 3.8% over the same period last year.

Continuous introduction of new products

Yesterday morning, Zhu Jianming, who had been doing business in sweater city in Jiaxing for more than 10 years, was busy. "Business is good these days. This spring sweater will sell more than 700 pieces in the morning." Zhu Jianming said that two years ago, he began to arrange production along with seasons and markets, producing sweaters of different styles and thickness throughout the year.

More than 90% of Zhu Jianming's sweaters are sold domestically. He admitted that business has not done well in the past few years. But by adjusting the product mix and constantly developing new products, the financial crisis has little impact on them. "In the first half of the year, people did not do what we did, not only occupied the market space, but also the labor cost was much lower than the peak season." Zhu Jianming said that in half a month, they will start producing short sleeved sweaters in summer.

Many operators in Jiaxing sweater have changed their practice of making thick sweaters in the past year, producing different products in different seasons and greatly extending the sales time of products.

Accelerate the pace of market development

To speed up the pace of opening up new markets, many operators sold sweaters to the southern hemisphere, making sweater sales off season. "Last September, we set up two stores in South Africa, and now we have sent 500 thousand sweaters." Mao Shancheng manages household Xu Fulin to say.

Also looking at the advantage of off-season sales, Shen Shengjin, a villager in Tai Shiqiao village, Honghe Town, has sold his sweater to the South American market for nearly two years. Yesterday morning, in her retail department, more than 20 styles of women's sweaters were dazzling. "After opening up the South American market, we positioned our products in sweaters worn by middle-aged and older women, and further subdivided the market." Shen Shengjin said that under the current economic environment, she felt the urgency of taking the initiative to find the market, and to make production according to the needs of customers.

In the first two months of this year, Honghe realized a $8 million 259 thousand and 500 export of sweaters, an increase of 47% over the same period last year, and exports from South Africa, South America and the Middle East increased sharply compared with the same period last year.