Men'S Clothing Industry Plays The Voice Of Powerful Nation

Like the entire Chinese garment industry, 2009 is also an unusual year in the history of menswear development in China.

With the support of the national policy and the joint efforts of the industry, the continuous downturn of external demand and the steady rise of domestic demand, the garment enterprises above Designated Size have achieved a small increase in production, and the overall performance level of the industry has shown signs of improvement. Domestic demand has enhanced the driving effect of the industry development.

The situation facing the industry

In 2009, China's total garment production reached 40 billion pieces, 13.04% lower than the previous year, 107 billion 51 million dollars and 25 billion 982 million garments and accessories exports, -10.63% and -12.08% respectively, and the total retail sales of social consumer goods increased by 12 trillion and 534 billion 270 million yuan, an increase of 15.5%, while clothing consumption increased by 18.8%.

"Reducing staff and increasing efficiency" is the biggest feature of last year's economic operation.

The international competitiveness of industry is changing from the advantage of labor cost to the high level of product development and innovation advantages, product quality innovation advantages, brand innovation advantages, and cultural innovation advantages.

In the stage of adjustment and upgrading of industrial structure, industrial resources began to flow and restructure, industrial regional layout was fine adjusted, and industrial gradient pfer gradually started.

How to take the creativity as the foundation and innovation as the means to enhance the brand contribution rate and the contribution rate of science and technology as the goal of the product value, and build the "four in one" brand clothing brand with good brand ecology, which is based on the quality, taking innovation as the soul, rapid reaction as the vitality, and social responsibility as the realization process, is an important topic of industrial development.

New trends in Post Crisis Era

A big garment nation is changing to a powerful country. To become a leading power in garment technology, it must have strong capability of independent research and development, and always walk in the forefront of the world. The industry and related industries attach great importance to the enhancement of technological innovation ability, and the development of science and technology extends to the depth.

The domain of clothing is becoming more and more blurred, showing the trend of blurring the boundary of industry, blurring the boundaries of enterprises, blurring the boundaries, blurring national boundaries and blurring product boundaries.

The pformation pattern of industry in "fission" and "fusion".

"Split" refers to the further segmentation of the market and industry. "Aggregation" refers to the accumulation of capital and resources to the dominant enterprises.

Division of labor is more and more clear, and business refinement will become the development direction of the industry.

Along with the market segmentation, the further agglomeration of brands will take place. Fine category areas will go to the road of integration. The intensification and collectivization development of clothing brands is a historical necessity.

Whether the brand is testing the resources integration ability and the management ability of the industrial chain.

Great power strategy

Starting from technology, brand and culture, upgrading and upgrading industries.

The implementation strategy should start with "contribution rate of science and technology" and "brand contribution rate".

To raise the contribution rate of science and technology is to make Chinese men's clothing stand in the commanding heights of science and technology in the field of global clothing, create market opportunities with technology, and create super value and efficiency through technology.

To raise the brand contribution rate is to make Chinese brands and enterprises have an indispensable share in the international market, take the brand as the carrier, and occupy the international dominant position in various fields such as market, capital, commodity and culture.

Science and technology

Popularization and application of basic technology.

For the small and medium-sized enterprises to build a regional and industrial clothing industry full service platform, advocate energy saving technology and equipment in the industry to promote the application;

The combination of informatization and industrialization.

The level of informatization application directly determines the later motive force and international competitiveness of enterprises and even the industry.

The core and focal point of the key technology in the industry should be based on the integration of enterprise resources with information technology, and the pformation of traditional technology management modes by using information technology.

Speed up the construction of innovation system.

With research institutions, science and technology experts committee and industry university research alliance as the supporting platform, we should promote innovation resources to enterprises and explore new mechanisms and new models suitable for industry, University and research cooperation.

Multi angle and multi-level, focusing on the key and difficult problems in the practice of enterprise innovation, form a positive interaction situation involving multiple participation, multi pronged approach, division of labor and cooperation, and comprehensively promoting the independent innovation of the industry.

Improve the research level of "soft science".

In order to achieve the leading position in science and technology, we should seek for a higher level of scientific innovation outside the equipment science and technology, and occupy the commanding heights in the field of clothing science.

Clothing science is the combination of clothing and external science. It is the two development and practical application of high technology combined with garment industry.

Technological breakthroughs in the industry will rise to the high-tech development field of "two combinations" (information technology + industrialization) and "two networks integration" (Internet of things plus Internet), so as to achieve a qualitative leap from traditional industries to high-tech industries.

Low carbon economy and technology research and molding technology industrialization will be promoted.

"Low carbon economy" may become the next research direction of technical barriers after "green economy".

Reducing the carbon emissions of clothing products is indeed a topic beyond the boundaries, involving the whole process of raw materials production.

International low carbon textiles strive for products that are environmentally friendly and degradable in all aspects of raw materials, weaving, dyeing and finishing.

Brand innovation

Establish a global vision and build a brand ecosystem.

With the deepening of global economic integration, market elements such as talent, information, capital and technology have been quickened.

The local advantages of the domestic market are gradually losing, and the boundaries between the domestic and international markets are becoming increasingly blurred, and domestic and international enterprises are competing in the same market.

To establish a global vision and establish a global sense of competition, it is necessary to divide the market under the premise of fully studying the market, combine the advantages of itself, implement differential competition, cooperate among brands, cooperate with each other, and form a brand ecosystem with the benign interaction between the brand and the market environment.

With cultural innovation and innovation as the core, vigorously develop cultural and creative industries.

The development of cultural and creative industries is an important part of building an innovative country.

Adjusting the industrial structure, improving the content of cultural creativity in all aspects of the industrial chain, and improving the contribution rate of cultural creativity to the industry are the only way to pform into a strong garment country.

Implementing brand innovation strategy to enhance brand contribution rate.

Brand innovation includes brand value innovation, capital innovation, channel innovation, business mode innovation and so on.

The key to brand value innovation lies in the formation and promotion of the core value of the brand, and the establishment and promotion of the core value is a systematic project. It is a carrier of the enterprise's product, technology, business mode and enterprise culture, and is the most important intangible asset to enhance the added value of the brand. Capital innovation marks that the industry begins to enter the stage of capital operation from the operation of the product and the operation of the brand, and creates a new mode of capital innovation with the development of the enterprise, and changes the market pattern. The channel innovation is the guarantee of controlling the terminal channel, occupying the main part of the competition in the global market competition, reducing the share of the brand agent, increasing the intensity of the distribution of direct outlets, strengthening the control ability of the sales terminal network, and grasping the initiative of the channel, so as to become the focus of the new round of channel innovation.

Differentiated competition strategy.

The industry has entered the track of value economy development, and the core competitiveness of enterprises is no longer "big", but sustainable profitability.

The result of homogenization competition is only low price dumping and scale winning. To achieve value upgrading, we can only rely on differentiated competition.

Differentiated competition requires enterprises to continuously innovate, adopt different means and methods to innovate from different angles, fields and links.

Resource integration strategy.

In addition to resource integration, complementary resources integration with upstream and downstream industries, and integration of resources outside the industry, we should strengthen international cooperation and integration, and make full use of and grasp international resources.

China's men's clothing industry needs to go out of a new industrialization road with high technology content, good economic returns, low resource consumption, less environmental pollution and full exertion of human resources.

Grasp the law of development, the concept of innovation and development, change the way of development, solve the problems of development, improve the quality of development, implement Scientific Outlook on Development, promote industrial upgrading, and implement the strategy of brand development of science and technology, and finally play the voice of the powerful nation.