Enterprises Can Not Reduce The Quality And Quality Of Home Textile Products On The Basis Of "Cost Reduction".
Every year, "3. 15" is the focus of media and public attention. Under such concerns, many problems that consumers encounter can often be positively responded to and "quickly resolved".
The author learned that recently, the Shanghai and Beijing industry and Commerce Bureau sampled local household furnishings, home textiles and other soft decoration products, and some home textile brands still had flaws in color fastness, shrinkage rate and formaldehyde content. Some home textile enterprises were puzzling consumers with "technology cards", allowing consumers to buy expensive but unworthy products.
In recent years, the consumption of home textiles and clothing has attracted more and more attention from the public. Due to the heavy blow of relevant departments, some black hearted cotton and garbage fibers which directly harm consumers' physical and mental health have gradually disappeared. However, due to interest driven and low purchasing power in rural areas, some fake and inferior products are still banned.
On the other hand, because of the quality of high-end bedding prices at thousands of dollars frequently, consumers are often deterred. In the contradiction between shyness and maintaining health, they often succumb to the former.
But does this mean that there is no best combination between them?
Is the home textile industry really short of products of high quality and low price?
With the sharp rise in production costs of raw materials, labor and land resources, the average profit of home textile enterprises is less than 10%. In the first half of 2009, only 40% of home textile enterprises could achieve balance of revenue and expenditure, which meant that only the few enterprises could earn a full pot, while some enterprises earned only small and hard money.
As a result, the market has sold 99 yuan of four piece sets (under the premise of quality assurance), enterprises have no profit, in order to maximize the cost of production, in the following many links (such as printing and dyeing, finishing, quilting, floc, etc.) it is difficult to guarantee the reliability of product quality.
In today's price war, companies that operate in good faith are even at the edge of losses.
Therefore, when some home textile brands are on the "black list" of the industrial and Commercial Inspection Bureau, they often complain bitterly and face grievances.
Some complain that the sampling department is too harsh, and others think that home textiles should not be as strict as food standards.
In any case, enterprises can not reduce the quality and quality of home textile products on the basis of "cost reduction", and can not infringe consumers' legitimate rights and interests with "technology signs".
"At any time, we can not exchange the interests of consumers for the premise of their own development."
Yang Donghui, vice president of China Textile Industry Association and President of China Textile Association, emphasized more than once.
Enterprises must catch up with the people, grasp the source, grasp the foundation, grasp the standards and grasp the testing.
From the root cause, we should strictly control the raw materials, block the loss of leftovers, control the production and carry out meticulous management, seize the factory clearance, and carry out product inspection meticulously.
We should stop the flow of fake and shoddy products to the market, earnestly safeguard the stability of the market economic order, and protect the health of consumers.
Every year, "3. 15", the "black hearted enterprise" will be very cautious, and consumers feel very happy. The problems of low color fastness, poor shrinkage and excessive formaldehyde content in household textile consumption will not only damage the interests of consumers, but also impede the healthy development of the industry, resulting in the lack of integrity in the home textile industry.
Boycott fake and shoddy products is not a short-term behavior. We need to rely on suppliers' moral self-discipline. We need to strengthen the management of home textile enterprises. We need dealers to operate in good faith. We need mainstream media supervision by public opinion. We need effective regulation and management by relevant departments and trade associations.
It is gratifying to note that the top 10 brands in the home textile industry rarely appear to be unqualified, such as Luo Lai, Fu Tian, Meng LAN and so on. They have won the reputation and reputation of the industry with high added value and low profit products, which is a worthy example for the home textile industry.
We also hope that "3. 15" can become "365", so that consumers can rest assured every day, so that the industry standard development.
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