Chinese Garment Enterprises Enhance Competitiveness And Take E-Commerce

Every year, there are 500 enterprises from all walks of life in China to stir up the nerve of "informatization".

In thousands of enterprises, we can also be pleased to see the shape of Chinese clothing enterprises: YOUNGOR, Metersbonwe, Bosideng, Shanshan and many other well-known clothing enterprises have entered the list of "500 strong enterprises in Chinese enterprises".

In March this year, the curtain fell on the "2007 China enterprise informatization 500 strong" conference, Ann Li Fang won the "Best Enterprise Information Efficiency Award".

With their own actions and strength, they once again proved that the clothing industry is not the so-called "sunset industry".

Just put aside the "halo" gradually calm, at the same time, we should think more about: how can clothing enterprises quickly enter the fast track of information construction, which will determine whether the enterprises and even the whole industry can keep pace with the times and whether they can integrate with the international market, and ultimately will decide the fate of their own destinies.

Du Yuzhou, President of the China Textile Industry Association, pointed out: "on the basis of improving the quality and grade of products, Chinese garment enterprises need to improve their ability of quick reaction as soon as possible, and timely accomplish the revolution of market prediction, marketing and management.

When the computer enters the ordinary people's home in large scale, it seems destined for the broad prospect of electronic commerce represented by B2B, B2C and C2C.

As of the first half of this year, the number of Internet users in China has reached 253 million, according to Xinhua, becoming the largest Internet user in the world.

In this age of speed, who will not keep pace with the times will be abandoned by the times.

The garment industry, as a traditional competitive industry in China, can not naturally be impacted by the Internet.

How to make full use of network resources and develop relevant business models in the information age has become a problem that all garment enterprises have to think about.

In fact, e-commerce is not "unfathomable", the traditional clothing industry to enter the field of e-commerce threshold is not high.

The construction of websites and call centers, or the printing of directories, can be calculated, and related technologies can be directly used, or can be solved through implementation.

However, the threshold is not high, which does not mean that clothing enterprises do e-commerce is a piece of cake.

If clothing companies want to enter the field of e-commerce, the establishment of websites is a crucial link: can websites attract consumers' "eyeballs" with distinctive characteristics?

Is there a big visit?

Can we ensure that a large number of consumers are registered as members?

In addition, the network payment platform is perfect?

Can the delivery method meet the needs of consumers?

How to carry out after-sale service?

These are the problems that clothing enterprises must consider.

In addition, it is worth noting that, because the mode of operation of e-commerce is very different from the traditional clothing sales mode, we should use some traditional sales experience cautiously so as not to cause "acclimatized".

However, it is precisely because of this constraint that the majority of e-commerce operators in the clothing industry come from IT.

It's easy to get into a "Puzzle": is it a garment or a website?

Or is it still in the main B2C business?

Beyond doubt, we can be relieved to see that MasaMaso responds to this challenge with its own actions: its products are priced higher than their peers, excellent quality, and designed to meet the needs of consumers, so that clothing brands and online shopping channels can be perfectly integrated. E-commerce has not become a stumbling block for MasaMaso's development of clothing brands.

Comprehensive B2C, such as excellent network, has made little breakthrough in profitability after years of development. Vertical B2C, such as VANCL in the shirt industry and 3C mall in the 3C industry, can be highly recognized by the market in a short time.

This "signal" indicates that vertical B2C will play a great role in the field of e-commerce. The market size of the future is likely to cover the comprehensive B2C website.

B2C is a mainstream trend towards the development of e-commerce for C users. In recent years, the rise of clothing B2C industry is the best proof.

Who can see the opportunities in the eyes of development, who can get the top priority in the fierce market competition.