Shoes Are Full Of Creative Ideas.

The city of Jinjiang, known for its reputation as the Chinese shoe capital, was hosted by the Jinjiang municipal government. The Jinjiang science and Technology Bureau hosted the "Disney Cup" DIY creative design competition sponsored by the genuine shoes city. After winning the exclusive name of XTEP brand of XTEP (China) Limited, it started the competition in March 22nd.

As we all know, Disney's founder used a cartoon of a cute mouse to create tens of billions of dollars in assets. From theme park to clothing, from movies to toys, it has become a miracle in the development of cultural and creative industries.

According to the relevant person in charge of Fangzheng shoe city, the competition is set up with double rewards for cash and Disney Sports equipment. It encourages people from all walks of life, especially consumers, footwear enthusiasts, college students and designers, to give them a platform to show their thoughts, show their creativity and display their ideas, so as to lay a solid foundation for the birth of creative culture industry like Disney.

The official said: from the first "del Hui Cup" in 08 years, the 09 and second "PEAK Cup" contest has gone through three courses. It has not only become a great cultural flourishing age in Jinjiang, but also imported more fresh strength for the development of China's footwear industry.

According to the competition process, the preliminary contest will be held in March 22nd, and 10 players will be selected in April 12th. In April 21st, the 10 creative talents will compete with each other in the twelfth China (Jinjiang) International Footwear Expo science and Technology Museum. The winner will be awarded one or two and three awards at the finals.

It is understood that as the organizer of the three competition, Zheng shoes city has always expressed great expectations for the contest. As China's first online shopping mall selling only genuine products, the genuine shoe city also hopes that more creative talents and creative works will emerge, allowing the pformation of China's footwear industry from "made in China" to "made in China" to promote the development of China's footwear industry chain faster and better, and provide more conditions for stimulating more innovative and business value footwear products.

"At the just concluded two sessions, the creative culture industry has become a new driving force for China's economic development". The organizers of the competition pointed out that Jinjiang has more than 3000 footwear enterprises, thousands of large scale enterprises, and the annual output of shoes is about 1 billion pairs. Therefore, Jinjiang, as the "shoes capital of China", has a unique advantage in promoting the development of creative culture of shoes.

It is hoped that the holding of the competition will enable Chinese shoe brands to plug in the wings of creativity and fly higher in the future competition.

It is also understood that, as the exclusive title of the competition, XTEP is the authorized brand operator of Disney movement authorized by Disney. XTEP first obtained the right to operate the brand in mainland China, and then gained the right to operate in Hongkong, Macao and Taiwan. At present, the franchise has been extended to 21 countries, including Southeast Asia, the Middle East and central Europe.

Disney brand relevant responsible person also said: This is a very meaningful activity. I hope more young people who are interested in design will join in the activity. At the same time, we hope to find excellent creative designers in the activities and create the "Disney movement" together.