Finding Wealth On The Internet
Red dates, walnuts, soybeans, millet, bitter vegetables, potato vermicelli... The farm products are green and pollution-free. Farm products have become the new favorite of online stores.
The name of Wang Xiao Bang, who sells the local products to the Internet, is 33 years old. She is an ordinary farmer in Zhangjia village, Linxian County, Lvliang, Shanxi.
However, Wang Xiao Bang is not ordinary, because he has done a rare thing in the village: he opened a shop called "Shan Li Wang farm shop" on Taobao.
Finding wealth on the Internet
Opening the page of "Shan Li Wang farm shop", Wang Xiaobang's photos of motorbike delivery are reflected in the gully loess land, emitting a strong local flavor.
"Taobao, I am the best, I send plain mail.
Flat mail is the slowest, and mountain products are the most fresh. "
A doggerel also makes people laugh.
Wang Xiao Bang's store has been running for less than 1 years, and has accumulated 3 reputable diamond buyers, with a favorable rate of 100%.
People can not help asking, in the first place, in this gutter ditch where traffic is not convenient and communication is not good, how can Wang Xiaobang think of setting up shop on the Internet?
Dating back to 2000, Wang Xiaobang and his wife spent the first 3000 yuan away from home.
He wants to go to Beijing and make big money.
However, when it comes to Beijing, it is difficult to find a stable job, not to mention making big money.
"As a hawker selling vegetables in the farmer's market, he worked as a civil engineering reinforced concrete laborer. He had been insured and worked in high altitude and sent a box lunch in Zhongguancun."
Such a day will take 6 years.
Wang Xiaobang's dream of gold rush in the big city was shattered.
In the Spring Festival of 2006, Wang Xiaobang and his wife rolled up their beds and returned to their hometown.
No one had thought that he would buy a computer with his 4900 yuan saved in Beijing.
Wang Xiao Gang recalled: "in Beijing, we see others playing games and shopping online.
I thought, maybe selling things online is really a way to get rich.
Although Lvliang mountain is a remote area, the crops are all produced by their own families.
When Wang Xiaobang registered Taobao shop, he prepared to "sit on the mountain and eat the mountain".
"Many people in the city are now advocating roughage, and I will sell these rare things in the city."
So he made photos of peanuts, millet, red dates and walnuts in the family and put them on the Internet.
These granular, green and natural mountain goods soon attracted people's attention.
Within a few days, the first business came.
Then, the second pen and the third pen...
Wang Xiao Bang is coming on.
He began to carry a bag back to his family and see who was playing this year.
Soon, Wang Xiaobang was busy.
So the whole family came together: father helped pack and deliver, and mother and wife picked beans at home, called walnuts.
The whole family was very busy.
The trouble is difficult.
Seeing business booming, Wang Xiao Bang was filled with joy.
Soon, however, unexpected problems occurred one after another.
Some netizens even said that he was "a cheater with a red heart."
The problem is on delivery.
Wang Xiaobang's Linxian County is located on the side of Shanxi in Lvliang, located in the middle reaches of the Yellow River. It is an old revolutionary base area. It belongs to a state-level poverty-stricken county.
Because of traffic inconvenience, there is no other express company except the post office in the county seat.
The EMS express mail sent by the post office has a relatively high price.
Wang Xiaobang had no choice but to send ordinary mail to customers.
"Flat mail 1 jin to Shanghai, five or six yuan will do; EMS has more than 20 yuan.
This difference is great. "
Wang Xiaobang said that the average cargo had five or six Jin, and the added weight of flat mail was relatively cheap.
It is not convenient to send goods through plain mail. The most inconvenient is that customers must pick up the goods at the post office.
"Shopping online is convenient and economical."
Wang Xiao Bang said helplessly that some customers immediately ordered the order after they had placed the order.
Besides the inconvenience, the post office is still very slow. It usually takes 7 to 15 days to arrive.
Customers often can't wait for delivery 5 to 6 days.
Faced with customers' questioning, Wang Xiao Bang, who has always regarded credibility as the lifeblood of his life, can hardly say.
He made up his mind to solve the problem of "easy delivery and difficult delivery".
So, Wang Xiao Bang summoned up courage to go to the county post office.
That day, Wang Xiaobang took a thick stack of hair orders, found the leader of the county post office, said his shipments have been relatively large, I hope the post office can give him a cheaper price, shipped with EMS.
The reply from the post office is that the post office tariff is stipulated by the state.
Wang Xiao Gang at most count the general customers, giving a 30% discount.
The news completely shattered Wang Xiao Bang's hope. "When I left the post office, my heart was very sour.
Tears could not help flowing down and felt that it was so hard for me to do something. "
The problem of delivery can not be solved at any time. Fortunately, there has never been any mistake in the goods sent.
If the other party does not go to the post office to pick up the goods and return it, Wang Xiao Gang will always ask him patiently online: do you need me to mail it to you again?
In this way, customer complaints gradually declined.
Kuso
One day in February 2009, Wang Xiaobang turned on the Internet as usual.
At this point he was dumbfounded: he found his photos spoof online.
It originated in the Spring Festival in 2009, and Wang Xiao Gang participated in the "network pioneering pioneer Grand Prix" held by Taobao network.
"My entry is" computer, camera, iron donkey, mountain goods, a net string together, I am the Internet business. "
"I uploaded a lot of life photos in my post."
I didn't expect the photos to be pmitted to the forum quickly.
Wang Xiao Bang's simple and honest image attracted the interest of PS masters.
For a while, the "big belly King Gang" series appeared to be red and red.
Seeing all kinds of funny pictures, the simple Wang Xiao Bang family did not take heart.
"As soon as I saw it, I died of joy.
I didn't expect my husband to look like that.
Sometimes someone else's body, his head. "
Wang Xiao Bang's wife, Liu Linmei, lamented that our ordinary people had gone too far to "star addiction".
Soon after the spoof picture spread, Wang Xiaobang was surprised to find that the browsing volume of his shop began to increase substantially.
"The shop's original browsing volume is about 100. After the spoof picture, there are three hundred and five hundred every day, and it also contributes to a lot of turnover."
The unexpected harvest excited the whole family.
Wang Xiao Bang became a Taobao star. Netizens found Wang Xiao Bang, someone chatted with him, and some people wanted to buy him something.
Wang Xiao Gang answers questions, often busy until midnight.
Soon, it will earn more than 3000 yuan a month.
His "Shan Li Wang farm shop" was also selected as the "2009 + my village + Photo" shop mode in Taobao.
Good things follow.
Not long ago, Wang Xiaobang and Yuantong Express reached an agreement: the starting price was 10 yuan, and the weight was 6 yuan. First, the mountain products were checked to Taiyuan and sent by express mail.
Today, Wang Xiaobang has added two computers to his home, and 4 have packed the goods.
Too many customers fail to respond.
He wrote on the front page of the store: "we are filling up.
Sorry, everyone. "
Wang Xiao Bang, by virtue of an unyielding force, connects the most advanced Internet and the most primitive local products and opens a door to wealth.
And this story is playing day and night in today's rural China.
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