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    Sales Team Mentality Training Is Very Important.

    2010/3/29 13:35:00 351

    Sales Mentality Training

        著名雜志《錢經(jīng)》曾按照行業(yè)前景、收入、進入門檻、供求、上升空間等方面分析,排名中國所有的職業(yè),結果銷售被認為是最好的。


    Tan Xiaofang found that many people start their businesses by selling, and there are too many examples of successful entrepreneurship through sales.

    Konosuke Matsushita, the God of Japanese business, started from salesmen. Wang Yongqing and Cai Wanlin in Taiwan also started from sales.

    After dropping out of school and setting up Microsoft Corp, Bill Gate started selling, selling his software and signing contracts with customers.

    70% of the general managers are from sales.

    More than 50% of the general managers of hi tech enterprises have a background in science and engineering. After graduation, they turn from technology to sales, then to sales management, and eventually to the position of general manager.

    The founder of IBM used to be a good salesperson.


    They are outstanding salesmen, but on the contrary, being too modest will not win customers' favor. Instead, they will be disappointing to customers. You have no confidence in yourself. How can others be confident in the products you sell?


    A salesman sells a computer to a general manager. His words and actions are too humble, which is very offensive to the general manager.

    The general manager looked at the computer and thought the quality was good, but he didn't buy it at last.

    The general manager said, "you don't need to be so humble. You sell your products. Who are you willing to buy your stuff like this?"


    It can be seen that selling in a low way in front of customers will not only depreciate commodities, but also degrade the reputation of enterprises and their personality.

    Tan Xiaofang, a lecturer in corporate training, said that salesperson should not look down on himself. He should be proud of his sales promotion. Only by establishing such a belief can you make every effort to work hard in order to become a top salesperson.


    It can be seen from the above two cases that some salesmen are considered to be God's arrangements when they encounter difficulties in their work. Any effort will not be useful, so they become depressed and depressed, and no longer work hard.

    A positive salesperson believes that our destiny is in our own hands. No force can dominate the fate of people. Even God is unable to manipulate people's fate. We are the masters of our own destiny, and we are the makers of our own destiny.


    All things in the world, you can see it in two ways, one is positive and positive, the other is negative and negative, which is like coin, one plus one, and the other is mentality. It depends entirely on your own thoughts.


    Miss Tan Xiaofang believes that marketing people maintain a positive attitude can make people happy, enterprising, energetic, energetic; negative mentality makes people depressed, sad, no initiative.


    Think of a recent paragraph, it is very reasonable to say that there are three treasures, three lights for treasure, sun and moon, there are three treasures, three soft for treasure, water and fire wind, people have three treasures, three products for treasure, essence and spirit.

    What is meant by "three softness" as a treasure? In fact, the world is soft and strong. For example, water and water droplets wear stones, such as fire. Fires can destroy everything, like wind and tornadoes can blow everything down.


    Therefore, Taiji says that we can soften our strength by softness and rigidity, showing that we are weak and low.

    Bow is to better head up, do not bow, that has risen, so a yin and Yang is the way!

    Of course, many people are lowering their heads. They are despondent. They are complaining and are self complaining. Such a person may have been lowering their head for a lifetime and never have the chance to rise again.

    First of all, we need courage to bow our heads. When we lower our heads, we need to sum up our past experience, analyze the reasons for our failure, find out the shortcomings of our character and so on, and strive to learn, correct and improve, accumulate thick and thin, feel shame and then brave, save our minds for the next better rise, accumulate skills and accumulate energy, because we need strength in the rise.


    In addition to skills training, sales team training can not be ignored, and the mentality of employees is varied.

    If every mindset is cultivated, it will kill the manager. In fact, no matter how many kinds of mentality, it is ultimately evolved from several mindset. Many defects in performance are just caused by lack of several characters. For example, employees do not dare to visit clients, they are afraid, but in fact, they lack confidence.



    The training experience of long-term sales mentality has made teacher Tan Xiaofang conclude that as a salesperson who has just started, the most important need is the change of mentality. Many salespeople often feel that the first line sales are disgraceful when they enter the sales industry. They can not go to the customers to find customers. Many people have no sense of starting after the regular training of enterprises, so the first step is to purge their mentality.

    切記培訓剛開始的時候絕對不要用公司的產(chǎn)品作為樣品,我們可以通過很多種不同的訓練來達到這種目的,步驟也分為好幾種,先是室內發(fā)音訓練,如在一個培訓室內,先讓所有的培訓人員每個人起來進行一句話的自我介紹:“您好,我叫XXX”,按照順序,每個人都要站起來講幾遍,以聲音清晰、臉不紅、聲不顫為標準,譚小芳老師認為,千萬不要小看這種培訓,一個人在室內的這種講述所需要的勇氣可能比其在室外與他人交流要難上好幾倍,因為在內部的正式場合大部分人都會在演講的時候犯怯;我在為一些企業(yè)做銷售培訓時,這個課程是最難的,很多看起來外向的員工卻站起來憋紅了臉說不出來,所以說這一步對員工的心態(tài)是一個突破;當然室內的發(fā)音訓練可以根據(jù)企業(yè)的人員情況來確定不同的形式;此為第一條。


    After the adoption of indoor pronunciation training, what we need to do is outdoor training. The training of outdoors is mainly based on active communication with outsiders. According to different training requirements, our new employees take the initiative to communicate with strangers, and carry out strange communication with different people according to their own tasks. This is a salesperson's ability to possess; we can set some specific forms to achieve goals.


        總之,銷售心態(tài)建設的培訓打個比喻的話就像:磨刀不誤砍柴工,譚老師希望企業(yè)不可小視這個培訓環(huán)節(jié)。

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