Build A New Concept Of Scientific And Healthy Underwear

Modern medical statistics show that over 60% of chest diseases are related to bra, so the concept of healthy underwear is very important.

This is also demonstrated by the increasing incidence of breasts.

From the early stage of covering up the ugly and absorbing sweat, to the second generation of sexy decoration, and then to the third generation of the healthy underwear with many human sciences, the history of underwear development in developed countries tells us that the scientific and healthy new bra will replace the ordinary decorative bra.

Du Chengping, chairman of Guangdong Nanhai Maple lotus underwear company, is one of the early Chinese underwear people who proposed to build healthy underwear.

He believes that technology is the key factor in determining the health function of underwear. "Our underwear, whether it is material or technology, is very high."

Du is very proud of his products and enterprises. Compared with some foreign brands, AI Dai has not only its own brand, but also its own factory, its own sales team and its own customer base.

Du Chengping's entry into the underwear world is also a matter of chance.

Because there is no technology, Du Chengping can only start from the lowest level of production workers, just a few days of learning, let him appreciate the wide range of underwear industry.

"From the production workers to the technical workers, to the sales staff, to the junior managers of the company to the chairman of the big factory who can manage thousands of people now, I have done all the underwear manufacturing links, and I am very familiar with them."

Du Chengping said that in 2001, he founded his underwear factory, maple lotus underwear enterprise, so far he has been engaged in the underwear industry for 17 years. He has never been tired of underwear, and is passionate about underwear.

Of course, in addition to materials, technology is also crucial.

It is probably because of the reason why science and technology came into existence, when it comes to the health care function of underwear, Zhang Rongming, the founder of the underwear, looks very cheerful: "for brassiere, there are dozens of production processes, up to eighty.

Many consumers wonder why the price of bra is so low that it costs one hundred yuan or even thousands of dollars.

First, the technology of brassiere manufacture is complex and precise, and the middle connection is called chicken heart. This place requires the sewing workers to make extremely meticulous, the difference can not be greater than one millimeter, otherwise, the left and right sides will be asymmetrical, and the product will become a defective product.

Wearing asymmetrical underwear for a long time will cause direct harm to the human body, so the quality requirements of underwear are very high.

In addition, in addition to the process, there are also fabric factors. "In the product development, the fabric accounts for 1/3 share."

Ms. Zhang Hongyu, director of the design of admired underwear, said: "the product design of love has always emphasized innovation, which is first reflected in the choice of fabrics.

The technological nature of fabrics is the embodiment of innovation. Innovation is not only manifested in structural innovation, but also in fabric innovation.

In the latest season's product series, we emphasize the healthy and natural lifestyle, pay attention to the fabric without edge marks and no indentation, that is to say, the consumers feel the same underwear as they do not wear. Therefore, this season fabrics are mainly light and thin, and cotton and silk are used more.

"Our consumers can even DIY and trim their own styles to their desired size, such as hot weather and T pants.

Adoring has always been pursuing the most perfect feeling on fabrics, making the lingerie underwear become the second skin outside the consumer's skin.

Zhang Rongming said.

The fabric of the underwear is a world-renowned fabric supplier, mainly from Japan and Europe. Before the production of all fabrics, the designers of love will combine the needs of consumers with reference to the current trend of international underwear fabrics and workmanship, and then through stretching experiments and washing experiments, we will see if there will be no deformation after stretching thousands of times, whether it will fade after washing, and some chemical experiments, such as soaking with the sweat of human body, to see whether the color change deformation, as well as the experiment of pilling, scratch resistant and so on.

All experiments will be carried out before the fabric can be used.

Du Chengping believes that underwear companies should not only make good products, but also disseminate health concepts to consumers, pmit underwear culture and serve women's health.

We must aim at a high sense of social responsibility. "We can't help making money, but we can't just think about making money. It's about women's health and spreading the concept of new underwear to users. This is our obligation to do business."

In addition to the health of the users, the "health" of the underwear itself is also important. At present, the low carbon economy is popular and the industry is unwilling to lag behind.

Zheng Mintai, chairman of the board of directors of Anli Fang Group, said: "women's underwear in twenty-first Century will no longer be limited to traditional practicality. It is more like the second layers of skin of women. It has become a kind of art that shows women's unique taste and internal and external charm.

As an advocate of "comfort experts", Ann Lifang has always pursued a healthy and comfortable lingerie culture with elegance and comfort as its eternal pursuit.

"How can a new concept of healthy underwear become a well-known brand in China in six months and a year? Many people use stars.

But with the support of the people, word of mouth is better than other advertisements.

Du Chengping is very confident in his own approach.

Du Chengping believes that underwear companies should not only do well in products, but also disseminate health concepts to consumers, pmit underwear culture and serve women's health.

We must aim at a high sense of social responsibility. "We can't help making money, but we can't just think about making money. It's about women's health and spreading the concept of new underwear to users. This is our obligation to do business."

Du Chengping said, AI Dai health function underwear, has the function of body underwear, and has all the functions that underwear does not have.

At the same time, their employees do not start selling their customers at once. Instead, they use their products to demonstrate to their customers personally, teach their customers the correct knowledge of underwear, and let the customers know what kind of underwear they should wear.

The Aidi underwear, with the aim of "close nursing experts", knows the needs of the body better.

Hu Aidi, the founder of "Ai Di", said: "in 2006, Aidi, through a lot of first-hand data, understood that consumers' comfort demand for underwear was the main consumer, followed by the choice of fashion and color."

Therefore, Aidi starts from the study of consumer behavior and boldly changes everything. Starting from the needs of consumers, the concept of "nursing underwear" is put forward. The grade of underwear safety is upgraded from the category "B" of the state to the "class a" of infant standard. Combined with the "needle clothing engineering technology research center" located at Ai Di headquarters, from the development of new fabric to the optimization of production process, every piece of underwear is more suitable for the needs of the body.

(A08)