"Ya'An Leather Shoes" To Increase Popularity And Strike Hard To Win The Market

"This shoe is of good quality and nice style. You can order more."

Yesterday (30), in the spring and summer products promotion conference of a local brand in our city, more than 140 shoe dealers from inside and outside the province came to order.

"Now, the popularity of" Ya'an leather shoes "in and outside the province has been constantly improving, and the first step in the development is to launch a heavy blow.

City Federation of industry and Commerce responsible person said that the footwear industry in our city has a long history of development, "Ya'an leather shoes" has been well known throughout the country, and exported to Europe and the United States and Southeast Asia and other places, but in the late 90s of last century, local leather shoes enterprises collectively declined, the production of enterprises scattered, backward management methods, mutual price killing, crude manufacturing, and their own affairs, "Ya'an leather shoes" reputation has plummeted.

　　2002年，我市本土皮鞋企業(yè)自發(fā)組建了市皮革商會(huì)。作為政府與民營(yíng)企業(yè)之間的溝通橋梁，市皮革商會(huì)多次組織我市皮革行業(yè)人士外出學(xué)習(xí)參觀，借鑒先進(jìn)科學(xué)管理模式和生產(chǎn)設(shè)備，找準(zhǔn)適合我市鞋業(yè)發(fā)展的方式，做好市場(chǎng)定位，帶動(dòng)了行業(yè)的發(fā)展。全市鞋業(yè)通過走聯(lián)合或合作的道路，皮鞋生產(chǎn)優(yōu)勢(shì)資源得到整合，“楊皮匠”“西雅達(dá)”“思雅露”等本土品牌不斷發(fā)展壯大，“雅安皮鞋”的產(chǎn)品質(zhì)量和價(jià)格得到了省內(nèi)外消費(fèi)者的認(rèn)同，市場(chǎng)知名度和市場(chǎng)占有率均有大幅提高。截至目前，整個(gè)行業(yè)年產(chǎn)皮鞋達(dá)150萬(wàn)雙，年上交稅收15萬(wàn)余元。