"Ya'An Leather Shoes" To Increase Popularity And Strike Hard To Win The Market

"This shoe is of good quality and nice style. You can order more."

Yesterday (30), in the spring and summer products promotion conference of a local brand in our city, more than 140 shoe dealers from inside and outside the province came to order.

"Now, the popularity of" Ya'an leather shoes "in and outside the province has been constantly improving, and the first step in the development is to launch a heavy blow.

City Federation of industry and Commerce responsible person said that the footwear industry in our city has a long history of development, "Ya'an leather shoes" has been well known throughout the country, and exported to Europe and the United States and Southeast Asia and other places, but in the late 90s of last century, local leather shoes enterprises collectively declined, the production of enterprises scattered, backward management methods, mutual price killing, crude manufacturing, and their own affairs, "Ya'an leather shoes" reputation has plummeted.

　　2002年，我市本土皮鞋企業自發組建了市皮革商會。作為政府與民營企業之間的溝通橋梁，市皮革商會多次組織我市皮革行業人士外出學習參觀，借鑒先進科學管理模式和生產設備，找準適合我市鞋業發展的方式，做好市場定位，帶動了行業的發展。全市鞋業通過走聯合或合作的道路，皮鞋生產優勢資源得到整合，“楊皮匠”“西雅達”“思雅露”等本土品牌不斷發展壯大，“雅安皮鞋”的產品質量和價格得到了省內外消費者的認同，市場知名度和市場占有率均有大幅提高。截至目前，整個行業年產皮鞋達150萬雙，年上交稅收15萬余元。